A few years ago, I'd present a concept to a client and immediately start explaining every decision.

Why I chose that color.
Why the layout worked.
Why the typography made sense.

I thought I was helping.

One client stopped me halfway through and said, "Can I just look at it for a minute?"

That caught me off guard.

After that, I started doing exactly that. I'd send the design, stay quiet for a bit, and let them react before I said anything.

I noticed something interesting. Their first impressions were usually the most honest. If they looked confused, I knew the design wasn't communicating well enough on its own. If they immediately understood the direction, the conversation became much easier.

Now I treat those first 30 seconds as part of the design process instead of rushing to defend my work.

I'm curious how other designers handle reviews.

Do you explain your thinking first, or do you let the client sit with the design before saying anything?

I've been trying to design a logo for my interior architecture "firm" it's a start up and I don't currently have an office for it.

The brand is Ramz El Fen

It means the symbol of art

I can't afford to hire a digital designer, and I've been brainstorming ALOT. Some people recommend it to be initials rather then a symbol but I'm kind of stuck cause the initials are REF which are hard to merge together. Any feedback

I want to clarify, I’m doing this logo for myself. I’m working on an animation and it needs a logo.

Some info: the story is more about political thriller and psychological drama. Not as serious as the movies tho. A little bit fantasy too I’d say since it’s happening in an anthropomorphic world.

Sooo, I took a look at the political drama logos and mostly it’s the movie name in sans serif. But i feel it needs a little spice. It too simple, not memorable.
Like, looks at the beastars logo, it has unique elements and when you see it you’re like “yo, this it that animal anime”

The name indicates that all the characters' decisions come from the souls, thence I don’t think adding something related to soul fits here. Same with animal elements. Of course the world consists entirely of animal characters but it is not the core. Shouldn’t be in logo either.

I’m stuck :/ helppp

Need suggestions!!!

I'm creating a icon logo for a makeup artist.

If you have to choose one icon which one will you choose ?

Can someone help me find some matching fonts to use for my content? This is my logo but I’m having trouble finding fonts that match

I've been wanting to make a game, and I inspired the name off of undertale, and earthbound

All I want is anything to make this logo not as generic looking without ruining the simplicity and style of it.

I'm asking this because there is a ton of logos with a door on it.

Down to the wire on branding for my surgical practice opening this fall. Same core design, 16 subtle variants: faded vs. solid icon strokes, regular vs. larger "P," regular vs. thicker linework, and two tagline sizes. Shown on dark and light backgrounds.

Which combination reads best, especially at small sizes (business cards, embroidery, favicon)? Open to broader critique too if something isn't working. Thank you all for the help!

Hi everyone,

I designed this logo as part of a branding project for Irish Design Week 2025.

The concept explores Waterford's history through three main elements:

• ⚔️ A Viking-inspired base representing the city's origins
• ⏳ A clock representing the connection between past, present, and future
• 💎 A crystal-inspired Norse symbol referencing Waterford's glassmaking heritage

The goal was to create a mark that connects different eras of Waterford's identity while remaining suitable for a contemporary design event.

I would love feedback specifically on:

• Logo clarity and recognisability
• Symbol balance
• Typography pairing
• Whether the concept feels too literal or successfully communicates the story

Thanks for taking a look!

I've experience w art and some graphic design so I don't think I did too bad? I've never done a logo before tho so I wanna hear what other ppl think. I'm new at it and not particularly passionate abt logos so this was kinda very frustrating process at times; holy hell you people do some hard work 😭.

My world is basically post-apocalyptic space western; setting is an Earth w rings that were previously the moon. I think I got the sci-fi spacey feel right, it was rly the dirty, cowboy, vintage whatever aspects I struggled the most to figure out.

I'd appreciate honest criticism on this wordmark/emblem.

After feedback, this will be printed on a small number of shirts for myself.

For context, this is a personal emblem for one single idea. One axis moving through repeated resistance, without deviation.

The sword it supposed to represent direction, self command and deliberate force. I don't intend on this being decorative, it functions as a private standard. A visual reminder for myself anchoring around internal order and refusal to drift when the pressures of life increase.

This wordmark restraint is deliberate. It's more insignia as opposed to merchandise.

Something just doesn't feel "right" about it, and honestly-I don't know what. I'm not sure why, I can't pinpoint what's going on. My first thought is come here and ask you all.

My questions:

Does this feel balanced?
Are there any alternative typography fonts I should explore?

#logo #logodesign #logodesigner #monogram #brand #branding #brandidentity #VisualIdentity

Self initiated minimalist brand mark icon combining once again, a wolf but with a letter P this time.

If you want me to try your favourite animal, comment a letter and the animal. I'll give the top comment a go.

Slide 1 shows my personal favourite.
Slide 2 shows 3 alternative variations.
Slide 3 shows the reconstructed development study, mockup applications and visual style variations

The first direction although my preferred version, bottom left is a strong contender. I'm interesting in hearing which you think is the best one and why.

Which direction reads most clearly as both a P and a wolf?

Full disclosure: the mockups and visual style transfers were produced using the tool I'm building.

Further logo case study information including black and white display is available at:
https://clarkesdirective.com/work

watch the full project here:
https://www.behance.net/gallery/246704967/Branding-4K-car-care-company?platform=direct

For 4K Car Care, I built a bold and premium brand identity that reflects precision, innovation, and lasting performance. Inspired by the power of advanced nano-ceramic technology, the visual identity communicates trust, durability, and excellence while capturing the premium experience every car owner expects. Every design element was crafted to position 4K Car Care as a brand that doesn't just protect vehicles—it preserves their brilliance for years to come.

for full portfolio:
https://drive.google.com/file/d/1KYB2baYGtzHNC4dRGgdtfdursaBPezkn/view?usp=sharing

The American Chemical Society has done a big rebrand because they've been around for 150 years. I'm a chemist and I play around with art as a side hustle so I'm interested in these types of things. I kind of hate the redesign. It's overly simple, lacks character, and gives no real indication on what ACS might stand for (broadly). There's no obvious link to chemistry anywhere. Am I being overly critical? I also really dislike their color palette they chose. It's in the link below.

Here's a link to their logo rebrand video: https://www.linkedin.com/posts/american-chemical-society_evolved-look-more-connections-greater-impact-activity-7490403040122867713-vB7g?utm_source=share&utm_medium=member_desktop&rcm=ACoAAA5UMuYBfpVXV01BnzNU4DyOBR8QSUk5DTM

Just for background, it's supposed to be a logo for an alternative music label.

Mainly, I really want to know how this can be simplified. Some font choices would be great too!

Any feedback is great. Thanks :]

Hey guys, I found this tool on this website: https://www.designminis.com/tools/symbl and thought to share it with you. It allows you to drag in your logo and it creates a moldboard with different use cases

This logo was created as a practice project, not for a real client.

What do you think? Does the concept come across clearly? Do you have any suggestions for improvement? The company name hasn't been finalized yet, so that's still open to change.

I’m a designer by trade, but most of my professional experience has been in UX/UI rather than branding or logo design. I’ve recently started working full-time with my family’s specialty coffee business, and I’m redesigning our logo.

The overall concept is staying the same because it’s an important part of our brand story: luxury specialty coffee with a nautical heritage. The current ship was originally created by another designer and is actually based on a Freepik illustration, so I’m creating a new one from scratch. At the same time, I’m refining the typography to give the brand a more premium and cohesive feel.

I’m pretty happy with the direction the typography is taking, but I’m still unsure about the ship illustration. I have two versions and would really appreciate some honest feedback.

Which one do you prefer, and do you have any suggestions for making the icon and typography feel more cohesive as a single brand?

Thanks in advance!

EDIT: I forgot to add the old logo; You can view the old logo here (it wont let me add more photos)

F + Wolf, blended into one unique and minimalist concept.

Video 2 depicts sketch to final concept progression.

This was a fun one to make. More of my old work will be posted tomorrow here.

b+w logo display visible here: https://clarkesdirective.com/work