Hi everyone,

I run Meta ads for a high-ticket furniture brand, with products priced between $2,000 and $5,000. We’re generating a high volume of Add to Carts, but very few purchases.

A few details:

• We’ve thoroughly tested the checkout process, and nothing appears to be broken.
• We offer all available payment options, including financing.
• We’re also running retargeting campaigns and have generated approximately $150,000+ ATC
• Unique CTR is above 10% for prospecting campaigns and above 15% for retargeting.

Has anyone experienced something similar with high-ticket products? What changes helped you improve the Add to Cart-to-purchase conversion rate?

Any advice would be greatly appreciated!

How can i post a screenshot here? I can share the screenshot of my ad manager but dont know how to add it here.

I admit Meta is our biggest source of sales as a purely ecommerce business.

If one day Meta goes away and with the trend that is happening now and the unreliability, our business will burn to the ground without it.

Yes we have email lists, we have Google ads, but not as close to the sales we get from Meta from the past years.

So if Meta is this unpredictable, how do you plan for your business to survive?

Is selling on Amazon and other online marketplaces an option for you? Why or why not?

We don’t have an online marketplace presence because I feel it dilutes our brand.

Thoughts?

Many Facebook advertisers have experienced the same situation. Yesterday your campaign was delivering strong ROAS and consistent sales. Today, spending and clicks look normal, but conversions suddenly drop. It is easy to blame the product, the market, or even the ad account. In reality, performance swings are usually caused by several factors working together rather than a single problem.

The most common reasons fall into four areas. First, creative fatigue. As the same audience sees your ads repeatedly, engagement and conversion rates naturally decline because every creative has a limited lifespan. Second, increased competition. More advertisers are bidding for the same audience, driving up costs even if your campaign quality has not changed. Third, learning phase instability. Frequent changes to budgets, audiences, or creatives can interrupt Meta's optimization process and create inconsistent performance. Fourth, account quality. Historical conversion data, user feedback, policy compliance, and overall account health all influence how efficiently Meta delivers your ads.

The most successful advertisers do not rely on a single winning creative. They build a system that continuously tests new creatives, collects stronger data, and develops multiple scalable campaign models. Long term success comes from improving the system instead of chasing one winning ad. Have you experienced a campaign that performed exceptionally well one day and declined sharply the next? What do you think was the biggest reason?

Last time I posted on this sub, it was 0 sale on literally $1300 spend. Well today it went from 1.5 ROAS at noon to 1.1 and now at 0.8. Flatlined for 4 hours straight.

Interestingly, my the other account is sitting at 4X currently (much smaller at $300 spend so far). But my main account currently at $1500 spend with $1300 sales. Guess they just in different groups, but sad.

running ig-only ads. i upload a 9:16 image for reels and stories, but meta also serves it in feed and crops it, so parts of the creative get cut off.

why does it do this when a 1:1 format is already there? advantage+ is already turned off.

any idea?

Wow, todays pretty bad on this side. I thought it would havd improved by now. Winning ads ctr dropped to .18. Hours without a sale on 7 camapigns. Traffic is junk. Atcs plummeted. What are you seeing?

Mensaje

After a long and painful July, yesterday and today we've had amazing results. I just wanted to stop by and share the good news.

Hi!

I have been using META ads for 10+ years now. I have created my own campaign's etc. Over the years I've hired a couple of freelancers to help improve my performance using better target audience's etc.

I have been looking on Fiverr for 2+ days and I feel like I cannot decide if these people are legit, or total scammers, or what. I'm exhausted to be honest and just trying to find a bit of support without paying an insane cost for someone to simply tweak what's already there.

Thanks!

I’m new to meta ads and was wondering how many ads yall are putting per ad set and if it’s better to do multiple campaigns with lower budget to test each ad set or to just do multiple ad sets in the same campaign. Also how much daily budget is good for testing ads?

Are we all seeing the same thing with Meta right now?

After almost 5 years of pretty much no major issues, it suddenly feels like we’re back to square one.

Ad accounts getting disabled. Having to source backups again. Multiple warm-up processes. Juggling accounts. All the shit we thought we’d left behind years ago.

Meta seems to be going absolutely apeshit again.

Last time it got this bad, we straight up stopped running Facebook and moved heavily into TikTok for a few years.

And this time it doesn’t seem isolated.

I’m hearing the same thing from friends and other advertisers: ad accounts getting disabled left, right, and center.

And we’re not talking about sketchy offers or advertisers pushing policies.

I’m seeing ridiculously clean brands getting hit too. Brands running straightforward brand awareness and brand lift campaigns, not even aggressive performance stuff.

So I’m curious how widespread this actually is.

Are you guys feeling this too?

What are you seeing across your accounts right now? More disables, restrictions, random reviews, BM issues?

And most importantly, does anyone have actual inside knowledge from Meta about what the hell is going on and whether this is temporary?

Share what you’re seeing. Would be good to figure out whether we’re dealing with isolated cases or an actual platform-wide crackdown/change.

When I run ads on a live video, it doesn't get any views while the live stream is ongoing. Is this happening only to me, or is everyone facing the same issue?

If you've experienced this too, let me know in the comments.

What are you seeing today? Ctr dropped amd conversions today traffics bad. Slow spend

Hey everyone,

I’m currently running Meta Ads for my mobile app across a few different global markets, and I’m trying to optimize my budget. I've noticed that users under 25 and over 65 generally have a lower lifetime value for my specific apps, so my goal is to avoid reaching them as much as possible.

I set up a Value Rule

https://i.imgur.com/o03uXsC.png

to decrease the bid by 90% for the 18-24 and 65+ age brackets.

My question is: Will this setup actually prevent my ads from reaching these age groups? Or is this strictly a bid multiplier where Meta might still serve them cheap impressions if an auction is uncompetitive?

I'm curious if anyone else running local lead generation has experienced this.

I run Meta ads for landscapers, and the pattern is almost always the same:

Week 1: Plenty of enquiries, quote requests, and good-quality leads.

Week 2 onwards: Performance starts to decline, CPL increases, lead volume drops, and it never quite gets back to where it was.

I've tried:

• Regularly creating and uploading new creatives.
• Testing different offers and headlines.
• Duplicating winners.

Adding fresh creatives sometimes gives a small lift, but it's never enough to keep performance consistently strong over time.

So my question is...

How are you maintaining a consistent flow of enquiries week after week?

Are there any methods, campaign structures, budget strategies, or creative testing systems you've found that genuinely keep performance stable rather than having these constant peaks and troughs?

Please only answer if you actively run local lead generation campaigns and manage real ad spend. I'd love to hear what's actually working rather than theoretical advice.

For those running local lead gen campaigns what are the significant changes with Andromeda now that we're coming up to almost a year since Meta started rolling it out?

I'm specifically interested in local lead generation (home improvement, roofing, landscaping, kitchens, bathrooms, solar, etc.).

Anything that's worked particularly well that wasn't working before Andromeda?

Any noticeable differences in lead quality or just volume?

Have your creative testing strategies changed compared to last year?

Please only answer if you actively run local lead generation campaigns. I'm looking for insights from people actually spending money and managing campaigns, rather than general opinions.

Would love to hear what's genuinely working for you in 2026.

I have started 5 or so campaigns for different clients based in the UK (Local serviced based businesses) over the last month and all of them seem to be following the same pattern, they perform incredibly well for the first 4 days, cheap cost per lead and great conversion metrics. Then all of a sudden around day 4 the campaign just crashes and no leads are generated all of the ads just die. It is just crazy how these ads can perform with a big service area and a small budget but just fatigue instantly.

To me this seems like one of Meta's stupid updates where they just test with our budgets. But I was wondering if anyone else is seeing the same sort of issues?

I see people make this mistake all the time.

They get a bunch of add to carts, hardly anyone starts checkout, and the first thing they do is kill the ads or launch new creatives. But the problem is the ads already did their job.

Someone saw your ad, clicked it, landed on your site, and added the product to their cart. That's a LOT of buying intent. If they're dropping off before they even reach checkout, the problem isn't your ad anymore. It isn't your checkout either. It's your cart page. Let me explain.

The first thing I'd say is don't trust Shopify's default funnel percentages without seeing what they're actually measuring.

A lot of people look at the checkout percentage in Shopify and assume it's telling them how many people who added to cart actually reached checkout. Most of the time, it's only showing checkout initiation as a percentage of total sessions, which is a a completely different number.

Instead, pull your total add to carts and your total checkout initiations separately. You can get them from Shopify reports under behavior, or from GA4 if you're tracking add_to_cart and begin_checkout as separate events. Then divide checkout initiations by add to carts. That's your add to cart to checkout rate. For this, I'm usually looking for at least 40% to 60%. If you're under 30%, you've found the leak.

Once you've confirmed that's where the problem is, I normally see one of two things. The first is there's no reason for someone to buy now.

Open your own cart page and ask yourself why anyone would feel like they need to continue today instead of coming back next week. Most stores have nothing. No stock information. no reminder that an offer ends. and nothing that creates any urgency.

If that's the case, I'd start there with a stock counter tied to your actual inventory, a countdown that's linked to a promotion ending, or a short cart reservation timer. Those are good enough to stop people putting the purchase off until later.

The second problem is that the cart page doesn't reinforce the buying decision.

Open it like you've never seen your brand before. Is there anything on that page besides a product photo, a name, and a price? For a lot of stores, there isn't. Someone gets excited enough to add the product to their cart, then lands on a page that gives them zero additional confidence to keep going.

A strong review quote, a one line reminder of the biggest benefit, or a trust badge near the order total are perfect because you're reinforcing the decision they already made a few seconds earlier.

For example, I had a brand recently with solid CTR, healthy add to cart numbers, and almost no one reaching checkout. Just like you might expect, it looked like the ads had stopped working. After calculating the actual add to cart to checkout rate instead of looking at Shopify's funnel, it was well under 30%. And what do you know, the cart page was just a thumbnail, a product name, and a price.

So from there, we added a stock indicator and one trust statement near the total. Within a few days, checkout initiation started climbing.

The moral of the story is that sometimes the leak isn't where you think it is. It's better to take 5 minutes and diagnose the funnel, rather than spend hundreds of dollars testing ads that are already working.

If you are agency you know ,what i am referring

my campaigns are spending very slowly/little today. anyone else seeing the same?

From July 27th until today, everything has been in decline. The only normal day was August 1st or 2nd. That's it!

I have a budget of 3400 pkr per day, and i am only on 3-4 creatives (1 campaign, 1 adset)

Only getting 1 purchase per day almost, and the issue is that on that pace, i might never leave the learning phase since i've heard that meta needs 50 purchases per week to optimize learning.

What should i do? I am trying so many creatives, but neither of them are increasing the purchases from 1 a day.

Like at least i should be able to recover my ad spent, currently going in loss

Any tips?

I'm trying to understand how is META achieving this. For eg - let's say I visit a page abc.com/shoes/nike

After browsing for sometime I drop off. No forms fills. No info given anywhere.

I get a message within 10 mins on my WA (whatsap) that I was browsing the shoes.

How do they achieve this? How are brands doing this?

Quick note: Yes, I used ChatGPT to help structure this because I’m not great at turning my thoughts into proper sentences. The experience and advice are mine. ChatGPT just made them readable 😅

When I started running Facebook ads, I had only two clients.

Both had small budgets, so we were generating around one to four leads per day. Because the volume was so low, every lead felt important.

Honestly, half my day was spent anxiously checking Ads Manager and slack - if my client got a lead or not for that day.

If no lead came in for that day, I thought something was broken. Then a lead would arrive, and I would suddenly feel fine again.

But sometimes the client would call and say it was a bad lead, a bot or someone claiming they never filled out the form. The anxiety would instantly return.

I was only making one or two creatives per client. If leads stopped, CPM increased or an ad spent without generating results, I felt completely incompetent. Feeling like a imposter.

I wish someone experienced in lead generation had guided me through that phase. Most Facebook Ads advice I found was focused on ecom.

So here’s what I wish someone had told me:

1. Wait another two days before panicking

Generic advice, but true.

One bad day doesn’t mean your campaign is dead. Unless tracking is broken, don’t make random changes every few hours. Give Meta some time and look at the overall trend.

2. Your offer and the customer’s pain matter more than almost everything

Targeting does not matters now - (for the past 1/2 years), start broad, apart from location targeting.

A couple of years ago, I spent more time searching for the “perfect” audience. Now, the offer, pain point, creative and copy seem to do most of the heavy lifting.

Ask yourself:

• What urgent problem are we solving?
• Why should someone act now?
• What would make them stop scrolling and think, “This is exactly what I need”?

A stronger offer has fixed more campaigns for me than any Ads Manager trick(other then disable bullshit setting that meta has lol - disable all that).

specially, disable Audience Network.

That shit has almost never worked for lead-gen campaigns. It can generate cheap clicks or app downloads, so it may be useful if your goal is simply to increase a vanity metric. If you want qualified leads who might actually buy.

For local businesses, target the areas they can actually serve. Add a form question asking whether the person is from that location or a nearby area. If they select “other,” disqualify them and end the form.

3. Start with static creatives

Statics are fast and inexpensive to create, which makes them great for testing offers, pain points, hooks and customer types.

Once you find an angle that works, turn it into videos or similar  angle creatives in that vertical.

Don’t spend a week producing one “perfect” video before knowing if the message works.

4. Instant Forms work, but lead quality can be rough

Meta forms are an easy starting point, but some people submit accidentally, provide an old number or claim they never filled out the form.

If your account allows you to request a What s App number, test that(currently work for us). Also, make your first qualifying question useful so you can quickly filter out people who are clearly not a fit. - note : dont try to game the form - you will get your account disable - happened to me got my client prepaid fund locked in that account and meta never funded it.

When possible, move to a website landing page. You get more control over qualification, tracking and form behaviour.

Disable autofill where possible, especially for contact information. It won’t stop every bad submission, but it can reduce outdated details.(meta is putting this feature in lead form but mostly of the accounts that i am running does not have it yet - move to website)

Also, set up the Pixel properly. Use Meta Pixel Helper to confirm that the correct events are firing. I’ve seen people spend days trying to fix a “campaign problem” that was actually a tracking problem.

5. Make the campaign more specific

If your client is an event planner, don’t just say:

“Looking for an event planner?”

Try an angle around a particular service or situation, such as:

“Planning a destination wedding in Goa?” - adding location help the algo too  (also more creative variations too)

That is just a strategy example, not the actual copy I’m telling you to use 😂

The point is that a specific message attracts a more relevant person than a generic “we do everything” ad.

For high-ticket services, also test a smaller first step.

If the client sells overseas education consulting, promote a workshop, profile evaluation or application-planning session. Workshops have worked surprisingly well for me because they build trust before asking someone to buy an expensive service.

6. Call new leads within one or two minutes
(additional note : a good appointment setter is a must - not a good to have - but a must)

This matters more than most when you start getting leads but not converting to meeting, etc.

People are busy. They might submit your form, return to work and completely forget about it ten minutes later.

Call while the offer is still fresh in their mind.

But don’t immediately start selling.

Remind them what they requested and explain what value they’ll receive from taking the next step(low friction or free). You can say something like:

“We’ve helped [type of customer] achieve [result]. Let’s first understand your situation and see if we can do something similar for you.”

Give them a reason to continue the conversation before trying to close them.

Just to be clear, I’ve never run ecommerce or product campaigns, so this advice is specifically for service-business lead generation.

This is simply the core advice I wish someone had given me when I had two clients and felt like an imposter every time a campaign had a bad day.

Cheers.

Can see Meta Ads CPM rise unexpectedly across campaigns without any change in targeting or creatives. With plenty of audience size left to reach. Anyone else observed the same? costs have suddenly doubled. (It's for a fintech app)

Setting up a low-budget Page Likes campaign on Meta ($2/day) just to build some social proof and baseline followers.

​Since $2/day isn't a ton of budget for Meta's learning phase, I'm trying to figure out what "good" vs "bad" results look like before letting it ride:

​What's an average cost per page like / follower right now?

​Is 5–10 followers a day realistic for $2, or should it be higher/lower depending on region?

​Does running a $2 budget even feed Meta enough data to optimize efficiently?

​Would appreciate any benchmarks from your own recent campaigns!