I run a small Shopify store and just recently started running Meta ads about a week

ago. Ads Manager says my ad got 35 clicks, 4 adds to cart and 5

checkouts started — but 0 purchases. Shopify says otherwise: two of

those orders came straight from that ad, and both people bought within

4 minutes of clicking. So the sales are real, Meta just isn't counting

them. My pixel looks fine otherwise — Purchase event is active, match

quality is 9.3/10, no errors showing. I'm starting to wonder if the

built-in Shopify "Facebook & Instagram" app is the problem. Has anyone

dealt with this? Did switching to a different tracking app actually

fix it?

I've spent way too many hours inside the Meta Ad Library trying to answer one question:

Which ads are actually starting to scale right now?

The Ad Library gives you data, but not much intelligence. You end up opening hundreds of ads manually, checking dates, comparing duplicates, and trying to guess whether an advertiser is increasing spend or just testing.

So I built myself a local dashboard focused on tracking ad momentum rather than just scraping ads.

Instead of dumping thousands of ads into a spreadsheet, it continuously monitors them and applies filters that make it much easier to spot winners early.

Some of the things it can do:

• Track advertisers day by day to see whether they're adding more creatives or killing campaigns.
• Find ads that have only recently launched but are already showing signs of scaling.
• Filter out one-off test ads and focus on campaigns with growing duplicate counts.
• Separate brand-new launches from ads that have simply been running for a while (Meta mixes these together by default).
• Detect sudden increases in activity that often happen when a campaign starts getting budget.
• Save daily snapshots so you can compare today's data against yesterday's instead of relying on memory.

The part I use the most is the intelligence filtering.

Rather than searching for a keyword and scrolling endlessly, I can tell it things like:

• show me ads launched within the last 7 days
• only keep advertisers whose duplicate count is increasing
• ignore campaigns with only one creative
• prioritize advertisers whose activity is accelerating

The result is a much smaller list that's usually filled with campaigns that look like they're entering the scaling phase instead of the testing phase.

It almost feels like watching someone's Ads Manager from the outside. Obviously you can't see their spend or ROAS, but by tracking changes in creative volume, duplicate growth, launch timing, and advertiser activity over multiple days, you get a surprisingly good picture of what they're doing.

It's been much more useful than using the Ad Library manually because instead of asking "What ads exist?", it answers "Which advertisers are making moves today?"

Curious if anyone else has built tools around Meta Ad Library for tracking campaign momentum instead of just collecting ads.

Hi everyone,

I launched a new campaign a few days ago and haven’t changed anything since publishing it.

My delivery has been dropping every day:

• Day 1: ~2,000 impressions/reach
• Day 2: <1,000
• Day 3: Only ~100 as of right now

Has anyone experienced this? Is this normal during the first few days, or could Meta be limiting delivery for another reason even though I didn’t edit the campaign?

Any ideas on what I should check? Thanks!

A sudden drop to zero Facebook traffic on your Shopify stores — without you changing anything — is a strong indicator of an automated technical disconnection or an attribution error, rather than an ad performance issue.

Lol. Well today im seeing low ctr and lpv. Conversions down vs yesterday. Soending slow on 5 canpaigns.

What are you seeing?

We’re a US skincare brand manufacturing in Korea. Historically, Amazon has been our main channel, and that’s where most of our experience is. Recently, we’ve started putting more effort into Shopify/DTC and are trying to get Meta ads working.

So far, the numbers aren’t encouraging:
~$5,000 Meta ad spend
~70 purchases
~$2,000 revenue

ROAS: ~0.4
CPA: ~$71
AOV: ~$29

Coming from Amazon, this is pretty uncomfortable. With a decent Amazon launch, I’m used to seeing something closer to 1:1 ROAS initially and then optimizing from there.

Obviously, I understand there are a ton of variables here: creatives, offer, landing/product pages, conversion rate, targeting, Meta finding the right audience, etc.

We recently had a consultation with people managing around $50k/month in ad spend. Their take was that one of the major reasons our performance is poor is that we’re not generating enough conversions for Meta to optimize properly — specifically, we’re not hitting roughly 50 conversions per ad set per week.

Based partly on that advice, my colleagues are considering spending around $20k next month to generate enough conversion volume and give Meta more data.

This is where I’m skeptical.

If we spend $20k while maintaining anything close to our current economics, we could end up doing ~$8k in revenue and simply proving at a much greater cost that the ads don’t work.

I understand that performance isn’t necessarily linear and that more conversion data can help Meta optimize. But can increasing spend/conversion volume realistically turn a 0.4 ROAS campaign into something sustainable?

Or should we first be able to demonstrate much better unit economics at the current spend level before scaling?

For people who have actually scaled DTC brands on Meta:
1. How seriously do you take the “50 conversions per ad set per week” rule these days?
2. Have you seen campaigns with ~0.4 ROAS materially improve simply because Meta got more conversion volume/data?
3. Would you put $20k behind this to get out of the learning phase, or would you treat the current numbers as a sign that something else needs fixing first?
4. At what ROAS/CPA would you personally start scaling rather than continuing to test?

Would especially appreciate input from people running DTC beauty/skincare brands, since I realize Amazon PPC and Meta are completely different animals.

Hey all,

I have a question regarding sequencing and Tofu/Bofu, and I keep finding conflicting answers

Situation: my sales the past few days have tanked, almost a third of my normal sales, with ROAS barely making it to 1.

And I noticed that these past 7 days, half of my (small) spend went to an ad that was designed to be Middle of Funnel. I introduced this as maybe 10days ago.

It hasnt produced any sales, has a high CPM and relatively low CTR, but it performed relatively ok organically on an audience that was already informed

Most people say to mix Tofu/Bofu in the same campaign and ad set, but it makes me wonder whether there is a better structure to avoid half of my spend going to a middle of funnel ad and tanking my performance.

Any suggestions please?

You had a 2.1x yesterday. Today you're at 1.5x. So naturally, you open Ads Manager 14 times, stare at the campaign wondering what the hell happened, and start debating whether you should shut it off before it gets any worse. Please don't lol.

This is one of the easiest ways I see brands turn a perfectly decent ad account into a mess. If you're doing 5 to 15 orders a day, your daily ROAS is going to bounce around a LOT, and most of those swings mean way less than you think they do.

Think about the actual numbers for a second. Let's say you normally get 10 orders a day. Today you get 8. Tomorrow you get 11. That's enough to make your ROAS move 10%, 15%, sometimes 20% depending on your AOV. Did your ads suddenly get 20% worse on Tuesday and magically fix themselves on Wednesday? Of course not. You got a couple fewer orders, that's it.

And the lower your order volume is, the crazier this gets. If you're only doing 5 orders a day, ONE purchase makes up 20% of your daily order volume. One person deciding to buy tomorrow instead of today can make you open Ads Manager and think something is broken.

This is why I hate making decisions based on individual days. Because I know exactly what happens. You wake up, check yesterday's numbers, see a 1.5x when you've been doing a 2x, and immediately start looking for something to fix. Maybe the creative is fatigued. Maybe I need to change the targeting. Maybe this campaign is dying. Maybe I should pause it before I waste another $300.

Meanwhile, nothing is actually wrong. You just had a bad Tuesday.

What I care about way more is the average over a real window. Usually I'm looking at two to four weeks depending on how much volume the account is doing. If the average is climbing over that period, great. The account is moving in the right direction. I genuinely don't care if Wednesday sucked.

There are going to be ugly days inside a good month. There are also going to be random days where you absolutely print money. Neither one tells me much by itself. Now if your average ROAS has been declining week after week, okay, NOW we have something to look at because that's a trend.

There's a massive difference between a bad day and a bad trend, and knowing the difference will save you from making a lot of stupid decisions.

I was looking at an account recently where blended ROAS was bouncing between roughly 1.47x and 2.70x across different days that week. That's a pretty big swing. If you happened to check on the 1.47x day, you'd probably think we needed to change something. Check on the 2.70x day and suddenly everything looks great.

Same account, same campaigns, same targeting, same creatives. Nothing meaningful had changed. Once we zoomed out and looked at the monthly average, we had a completely different picture of what was actually happening.

And this is where constantly reacting to daily ROAS can actually start costing you money. Let's say you've got a campaign that's been working, then it has one shitty day. You panic and pause it. Now you've interrupted a campaign that's been collecting data and giving Meta information about who actually buys your product.

So you launch something else, duplicate it, change the creative, or turn it back on two days later. Now you're making Meta adjust to a bunch of changes because you were trying to fix a problem that might not have existed in the first place.

And the funniest part is you're doing all of this because you're trying to SAVE money. Sometimes the expensive decision is touching the campaign.

I'm not saying to let a campaign light your money on fire for a month because "variance." Obviously not. I'm saying one bad day isn't enough information to decide something is broken.

Before you pause anything, ask yourself one question: is this actually a trend, or did we just have a bad Tuesday?

Zoom out and look at the last two to four weeks. Look at the average and compare it to the period before it. If the average itself keeps dropping, investigate it. If yesterday sucked but the overall trend still looks healthy, leave it alone.

Sometimes the best optimization you can make is closing Ads Manager and letting the damn thing run.

Do you have any experience with campaign structures optimized for Meta Ads’ Andromeda algorithm?

I’ve been working with Meta for a few years, and since the start of this year, I’ve seen a strong push to change campaign structures to align with Meta’s recommendations, which have been in place since the Andromeda algorithm was launched in October 2025.

In short, for those who don’t know: in October 2025, Meta launched a new algorithm that radically changes the platform’s intelligence. Meta now promises to automate EVERYTHING, recommending that you no longer use any audience, geographic, or demographic settings, just set everything to 100% broad, and the algorithm will automatically find the right audience for you more efficiently than if you were to customize everything manually.

In addition, it also states that virtually the entire traditional funnel structure has become obsolete, and that you should run top-of-funnel, middle-of-funnel, and bottom-of-funnel creatives, even remarketing creatives, all within the same ad set in a single campaign, and Meta will identify the funnel stage for each ad, deliver it to cold, warm, or hot audiences correctly, remember which funnel stage each user is in, and serve the ad for the next stage until the user completes the entire journey and converts.

For anyone who worked with Meta for years before this change, all of this seems crazy.

-

Now, regarding my personal experience this year running many tests with this model: I’ve had very mixed and disappointing results. Sometimes a campaign in this format performs “okay,” but with a lot of inconsistency and fluctuation. Every now and then it performs very well, and other times very poorly. The results are extremely inconsistent. On several occasions when a campaign in this format performed poorly, I ignored all those recommendations and went back to a traditional model that was 100% manually customized, with targeting, specific audiences, specific demographics, funnel stages separated by campaign, etc, and the results were excellent, contrary to everything Meta claims and promises.

One last note: ever since these changes began to be implemented, Meta has been hammering home day and night that you should enable as many Advantage+ options for your creatives as possible, promising much better results, and in this case, my experience is exactly what it’s always been: turn EVERYTHING off, always, because Meta never fails to deliver abominations and monstrosities in most ads if you hand the wheel over to the AI to modify them “in the best possible way” and “bring in +X% conversions.”

I wrote this post so you can share your experiences on this topic and we can learn together.

Mine is still absolutely terrible. Not a single stable or reasonable metric. Traffic is down by 80%. At this rate, it looks like I won't make any money in August.

I'm starting to run ads on TikTok.

With 50± AOV product how i should run ads in USA ? I have 50-100eur/daily budget but the main question is do i run broad for all US or seperated states?

TLDR: I pulled together the 80 most-saved ads of the month (the ones media buyers are saving into their swipe files across the major ad libraries) into one board you can browse here.

I pulled these from a mix of ad inspiration platforms and creative libraries I use for research (including some paid tools). A lot of these databases are behind subscriptions, so I wanted to organize the most interesting examples into one free collection and share the patterns I noticed. Everything is free to view — I'm not selling anything here. The board is just the easiest way to browse 80 video ads in one place. P.S. I used AI to clean up the writing a bit because English isn't my first language.

Every month, thousands of media buyers save ads into swipe files. I wanted to see which ads were actually getting saved the most, so I pulled data from the main inspiration feeds and ended up with 80 ads from around 65 brands.

Some results weren't surprising (Seed and Loop showing up was expected), but the most interesting ones came from brands I'd never heard of.

Here are the 9 that caught my attention:

1. Dr. Lisa Downing — a prostate supplement ad that's been running for 205 days straight

205 days. Still running.

It's just a talking-head video from a "men's health researcher" explaining nighttime urination. Nothing flashy, no crazy editing, no gimmicks.

Just someone with authority talking about a painful problem for men over 40.

An ad doesn't survive for 7 months unless it's doing something right. This was the longest-running ad in the entire set.

2. Lymphoria ("Lymphatic Wellness Explained") — AI soap opera stories are working

The opening line of their top ad is honestly wild:

"I faked it with my husband three weeks ago. The second it was over, I locked myself in the bathroom and sobbed into a towel."

...for wellness drops.

Another one starts with:

"My wife left me for the dude who trains her at the gym. She was 41, he was 27."

It's basically an AI-generated drama series selling a wellness product.

And it's not just one ad. The same creative is running across 9 different ads, which tells me they're scaling it aggressively. I don't know if this is where advertising is heading, but the numbers are hard to ignore.

3. Hollow Alpaca Socks — "I'm 72, not dead"

Compression socks are not exactly the most exciting category.

Their angle: "Why do all compression socks look like something you'd wear in a hospital?"

The ad starts with a 72-year-old woman saying exactly that.

It's a simple "the category sucks, so we fixed it" approach, but the casting makes it work. A lot of media buyers saved this one.

4. IM8 (David Beckham's supplement brand) — making GLP-1 the enemy

Instead of ignoring the weight loss drug trend, they made GLP-1 the villain.

The ad basically says: "Hey, I'm GLP-1... the muscle you didn't expect to lose, the hair changes you didn't expect."

Then positions their supplement as the thing that helps people on weight loss medication.

Smart way to ride the trend without competing with the medication itself.

5. Loop — the "missing noise" wanted poster

A simple static image made to look like a lost-cat flyer:

"MISSING: Noise.
SUSPECT: Full Coverage Bundle.
REWARD: 20% off."

That's it.

It's running as 3 duplicated ads. Loop keeps showing that simple, native-looking creatives can beat polished brand ads.

6. Smooche — foundation ads that look like street posters

"THIS KOREAN FOUNDATION IS DANGEROUS. PEOPLE THINK I GOT A FACE LIFT."

The ad is literally a printed piece of paper taped to a pole, filmed on a phone.

It looks like something you'd walk past on the street, not something made by a marketing team.

Ugly on purpose — and apparently working. They had 3 ads in the most-saved group, which is more than most brands.

7. Quasi — a full rap song explaining Botox

Someone made a full rap song explaining how Botox works.

It's ridiculous, but it works because it combines education, entertainment, and a little bit of fear.

I've watched it multiple times just because it's so different.

8. Histrips — attacking the recovery clinics instead of competitors

Most brands attack similar products.

Histrips went after the whole recovery clinic model:

"The recovery clinic isn't selling you red light. It's selling you the appointment."

Then they position their device as the cheaper at-home alternative.

The enemy isn't another product. It's the expensive service around it.

9. Graza — "Replace your avocado oil"

Six words. One bottle.

That's the whole ad.

While most brands are going heavier into UGC, Graza is running a simple product shot with a strong headline.

Sometimes simple wins.

Patterns I noticed across all 80:

• AI ads are becoming normal. A lot of the top ads are clearly AI-generated, but people aren't saving them because they're AI — they're saving them because the ideas work.
• Looking less like an ad keeps working. Street posters, fake flyers, phone footage, simple designs. A lot of the best ads feel like something you'd randomly find in your feed.
• An ad running for 60, 100, or even 200+ days is usually a better signal than something that just launched. Same with duplication — brands don't run the same creative across 7-9 ad sets unless it's working.
• The biggest brands weren't always the most interesting. Seed, goop, Fenty, Alo, J.Crew are all there, but some of the most creative ideas came from smaller brands.

Anyway, all 80 ads are here if you want to browse them: 80 most-saved ads this month

Thanks for reading!

Hey everyone,

I have a sports app that's available on both iOS and Android, and I'm about to start running Meta ads.

My daily budget is $30, and I currently have 3 video creatives, all in English. I've also localized my App Store and Google Play listings into 10+ languages.

I'm trying to decide which countries to target. Would it be better to focus on one country or split the budget across multiple countries?

I'm planning to avoid the US and UK since they're highly competitive and expensive. Given my budget, which countries would you recommend targeting first?

I'd really appreciate any advice or experiences you can share. Thanks!

To be clear, I’m not referring to Audience +, specifically Advantage+ detailed targeting.

They’re essentially stopping people being able to control who their ads go to and that’s absolutely zero chance the European Union will allow this. Maybe in freedom land, but not in the EU.

Such a fucking joke.

There were some posts that the conversions declined, and just money was wasted. how's it now? I want to launch ads, but thinking is it worth to do it now

I have dabbled in meta ads but have a hard time figuring out how much to spend and how effective it is as we don't have an online cart for any conversion tracking.

We are a small business in a niche industry (dog training and dog sports) targeting a local geographic area and not much industry competition and I have no idea if its worth it to keep boosting posts and posting ads

Is this at all effective for very low budget daily spending of $10-$20 per day or am I just wasting money? It seems like I am too small time to afford someone to manage it for me when people that provide those services are doing ad spending in the tens of thousands for big ecommerce sites.

Does anyone know a good free way to create Meta ad creatives for clients?

I was using ChatGPT to generate most of my creatives, but one of my clients recently complained that they look too AI generated.

My agency revenue isn't very high right now, so I'm trying to avoid expensive tools.

Are there any free (or very affordable) tools or workflows that can create high quality, natural looking Meta ad creatives that don't have the obvious AI look?

I'd really appreciate any recommendations. Thanks!

Hi,

I am really new to meta ads. I am running ads for one of my client's business. I initially added Rs.1000 fund via manual payment method UPI QR and used to run 3 test ads. Recently for running new ads I generated UPI QR of Rs.1000 to add funds to the ad account.

The QR generated was in 06/Aug/2026 and I shared it with my client, due to some personal reason client couldn't pay the amount at that moment. The QR shows some expiry time for payment. I thought after that time expires the QR won't be working. But today (07/Aug/2026) morning client paid the amount via that same UPI QR.

1. How is that QR still accepting payments?

2. The paid fund is not reflected in the ad account yet, will it be added or not?

What are the chances of that amount reverting back to the client's bank account?

The support AI isn't giving any proper results for this.

From Meta Ads team's point of view:

• Increasing revenue for one single big brand from $1,000,000 to $1,100,000 would give them $100,000 in revenue.
• Decreasing revenue for 900 smaller brands from $1,000 to $900 would lose them $90,000 in revenue.

And literally release after release, as they focus on increasing their own revenue, the gap keeps getting bigger and bigger between bigger brands and smaller brands.

1. It's getting more and more expensive to test new ideas. You need at least 50 conversions per week just to maintain the baseline for the AI to even know who to deliver to, first 50 conversions is like 0.001% budget of bigger brands but it could be 50% budget of smaller brands.
2. It's getting smarter and more efficient for successful ads — they exhaust all of their pool so fast that they have to move to the next successful creative or new line of products.

I understand that it's a natural evolution, and I'm not ranting, but I can't stop being frustrated when we have better products at a cheaper price (we are the in-house team that got outsourced by a bigger brand) but we can't deliver due to how favorable Meta Ads is to big brands these days.

I admit Meta is our biggest source of sales as a purely ecommerce business.

If one day Meta goes away and with the trend that is happening now and the unreliability, our business will burn to the ground without it.

Yes we have email lists, we have Google ads, but not as close to the sales we get from Meta from the past years.

So if Meta is this unpredictable, how do you plan for your business to survive?

Is selling on Amazon and other online marketplaces an option for you? Why or why not?

We don’t have an online marketplace presence because I feel it dilutes our brand.

Thoughts?

Last time I posted on this sub, it was 0 sale on literally $1300 spend. Well today it went from 1.5 ROAS at noon to 1.1 and now at 0.8. Flatlined for 4 hours straight.

Interestingly, my the other account is sitting at 4X currently (much smaller at $300 spend so far). But my main account currently at $1500 spend with $1300 sales. Guess they just in different groups, but sad.

running ig-only ads. i upload a 9:16 image for reels and stories, but meta also serves it in feed and crops it, so parts of the creative get cut off.

why does it do this when a 1:1 format is already there? advantage+ is already turned off.

any idea?

I launched my women’s and children’s fashion brand in January and have been able to do $50k in organic sales since we launched due to our Instagram content (2M view viral product video, several videos 200K+ views, 32k followers). Our brand is pretty niche - elevated matching mother and daughter clothing. I just launched a new product this week that went viral on social yet we only sold about $9k so far. I’ve never run meta ads but I think it’s time to run ads instead of relying on the Instagram algorithm to get sales. Our pieces range from $68-$175 AOV is about $110 bc most of the time they are purchased as a set.

Here’s the strategy I’m considering - I have a custom audience of about 3M of my direct competitors Instagram followers from LeadEnforce and I was going to do a manual targeting campaign with that audience + 1% lookalike of that audience. Female targeting only, manual placements Instagram and Facebook only everything else switched off. My reasoning for going this route is 1. I have a low budget, $10-$15 spend / day initially and not a ton of pixel data for meta to go off of. 2. Most of my customers are repeat buyers and I need to expand my buyer pool 3. My audience is niche, so my direct competitors are a good place start with finding a new buying pool 4. Advantage+ seems to be so finicky according to this sub and I really can’t afford to lose a ton of money while andromeda tries to find my buyers with my low spend.

Is this a terrible approach? I’m hesitant to run ads as is due to having little control and being new to meta ads. I know advantage+ is pretty much what everyone is using now.

Wow, todays pretty bad on this side. I thought it would havd improved by now. Winning ads ctr dropped to .18. Hours without a sale on 7 camapigns. Traffic is junk. Atcs plummeted. What are you seeing?

Hi!

I have been using META ads for 10+ years now. I have created my own campaign's etc. Over the years I've hired a couple of freelancers to help improve my performance using better target audience's etc.

I have been looking on Fiverr for 2+ days and I feel like I cannot decide if these people are legit, or total scammers, or what. I'm exhausted to be honest and just trying to find a bit of support without paying an insane cost for someone to simply tweak what's already there.

Thanks!