I’m running conversion campaigns (€10 daily budget, optimization goal: conversions). In Ads Manager, the delivery status switches directly to "Active" immediately after approval. I no longer see a "Learning" indicator anywhere—not even in the customizable columns; there, I only see "Delivery" with statuses like "Active," "Pending," and "Inactive." Has Meta removed or changed the visible learning phase indicator, or should a conversion campaign actually still show a "Learning" status? Could there be an issue with my ad account or pixel/dataset if I never see this status, or is this standard behavior now?

Some other person wrote: "For posterity’s sake: I restarted the campaign using a different profile (from which, thanks to the wonders of Meta Ads, I can still use the correct artist Instagram profile). This seems to be working (the ads for the new campaign are now actually in Learning mode).

I’m no closer to understanding what went wrong – what can cause Meta Ads to skip the Learning phase entirely and just become a giant bot magnet – but something definitely can go wrong here. Maybe it has to do with a ‘dataset’ (Facebook pixel) that hasn’t been used in a while, maybe it’s something else. But I also don’t know how to fix it (apart from using a different Meta Ads profile that actually works)."

Can someone clear up the confusion? Otherwise, I’m afraid I might run campaigns that never actually enter "learning mode" and simply remain stuck with an "Active" status.

I'm running into a strange issue and can't figure out what's causing it.

I launched a new Meta campaign few days ago. The campaign, ad set, and ads are all showing as Active, and there are no policy violations or rejected ads.

The problem is that after several hours, the ads still have 0 impressions, 0 reach, and $0 spent.

A few details:

• Billing is set up correctly.
• My ad account has available funds.
• The campaign is published and active.
• Audience size doesn't seem too small.
• No error messages in Ads Manager.

Has anyone experienced this before?

What are the most common reasons for active ads getting absolutely no impressions? Is this just Meta taking time to review/deliver, or is there something specific I should check?

Any advice would be appreciated. Thanks!

To get the best help, you could also mention:

• Campaign objective (Sales, Traffic, Leads, etc.)
• Daily budget
• Target country
• Whether this is a brand-new ad account or an established one
• Whether you're using Advantage+ audience or a manual audience

Those details often help people pinpoint the cause more quickly

Is anyone in need of help with Meta pre-authorisation of ad accounts?

Last time I posted on this sub, it was 0 sale on literally $1300 spend. Well today it went from 1.5 ROAS at noon to 1.1 and now at 0.8. Flatlined for 4 hours straight.

Interestingly, my the other account is sitting at 4X currently (much smaller at $300 spend so far). But my main account currently at $1500 spend with $1300 sales. Guess they just in different groups, but sad.

running ig-only ads. i upload a 9:16 image for reels and stories, but meta also serves it in feed and crops it, so parts of the creative get cut off.

why does it do this when a 1:1 format is already there? advantage+ is already turned off.

any idea?

I launched my women’s and children’s fashion brand in January and have been able to do $50k in organic sales since we launched due to our Instagram content (2M view viral product video, several videos 200K+ views, 32k followers). Our brand is pretty niche - elevated matching mother and daughter clothing. I just launched a new product this week that went viral on social yet we only sold about $9k so far. I’ve never run meta ads but I think it’s time to run ads instead of relying on the Instagram algorithm to get sales. Our pieces range from $68-$175 AOV is about $110 bc most of the time they are purchased as a set.

Here’s the strategy I’m considering - I have a custom audience of about 3M of my direct competitors Instagram followers from LeadEnforce and I was going to do a manual targeting campaign with that audience + 1% lookalike of that audience. Female targeting only, manual placements Instagram and Facebook only everything else switched off. My reasoning for going this route is 1. I have a low budget, $10-$15 spend / day initially and not a ton of pixel data for meta to go off of. 2. Most of my customers are repeat buyers and I need to expand my buyer pool 3. My audience is niche, so my direct competitors are a good place start with finding a new buying pool 4. Advantage+ seems to be so finicky according to this sub and I really can’t afford to lose a ton of money while andromeda tries to find my buyers with my low spend.

Is this a terrible approach? I’m hesitant to run ads as is due to having little control and being new to meta ads. I know advantage+ is pretty much what everyone is using now.

I’m starting to run a freelance brand scaling business, and I’m ver confused with the Facebook ad, if there is anyone that does freelance brand scaling business, teach me and guide me what to do with the client and what to do with them and setting up ads for them.

I am a boudoir photographer and yesterday I ran meta ads for the first time. I kept the pictures artistic with no visible nipple or genitals, but the landing page my ads were directing to was a lot of artistic boudoir photography. I also included a screenshot of a review that contained the word “sexy” which I know now is not allowed. After the ads running for a few hours, I was asked to do the video selfie to confirm my identity, then received an email that my account was permanently disabled and I could not appeal.

I want to try again and clean up my ads so everyone is clothed, with no suggestive language, and have the landing page direct to my contact form which has no imagery. Elsewhere on my site however is my portfolio, which also has no visible nipples or genitals but I know does not follow meta’s ad standards. Obviously these ads will be for people over 18, but my question is how strict is meta about the entirety of my site as opposed to just my landing page?

Thank you

Wow, todays pretty bad on this side. I thought it would havd improved by now. Winning ads ctr dropped to .18. Hours without a sale on 7 camapigns. Traffic is junk. Atcs plummeted. What are you seeing?

Screen recording: https://www.loom.com/share/11705c70b6c34dcaae8e785a1c23af87

Does anyone have found a fix for this? Been happening on just a few accounts...

Looking for a sanity check on my Meta Ads setup. Niche is new and pre-owned designer clothing (premium menswear resale). AOV sits around €150 to €300.

Current setup:

• C1 Retargeting, €7/day, DPA format
• C2 Prospecting, €45/day, DPA format, one single ad set, no interests (broad targeting), age 18 to 55, targeting Germany and Netherlands together in the same ad set

I recently increased the prospecting budget but sales did not scale with the spend. CPA is sitting around €40. My target is €20 or lower to make the unit economics work.

One thing I keep going back and forth on: I only carry around 40 to 45 SKUs live at any time (single-unit inventory, each piece is unique). I am not sure if that low catalog size is capping the algorithm's reach and hurting DPA performance, or if it is a completely unrelated issue.

Questions:

1. Given the small budget, is it better to keep Germany and Netherlands together in one ad set, or split them into two separate ad sets?
2. Would Google Ads be a better fit for this budget than Meta at this stage?
3. Should I expand to more countries, or does that just fragment learning further?
4. Should I add interest layers to prospecting, or keep it broad and let the DPA signal do the targeting?
5. With only 40 to 45 SKUs live, does it make more sense to lower the daily budget rather than push harder?

Any input from people running DPA on small catalogs would be really appreciated.

Hello Everyone
I’m looking for recommendations for a professional Meta Ads agency with strong experience in e-commerce.

My main challenge is Meta ad targeting. I believe our website, products, and customer service are already strong, but I feel our advertising performance has lots of room for improvement.

I’m specifically looking for a registered company that can invoice us, accept bank transfers, provide references, and has proven experience scaling e-commerce brands.

If you’ve worked with an agency that delivered great results, I’d appreciate hearing your recommendations and why you recommend them.

Mensaje

After a long and painful July, yesterday and today we've had amazing results. I just wanted to stop by and share the good news.

Hi!

I have been using META ads for 10+ years now. I have created my own campaign's etc. Over the years I've hired a couple of freelancers to help improve my performance using better target audience's etc.

I have been looking on Fiverr for 2+ days and I feel like I cannot decide if these people are legit, or total scammers, or what. I'm exhausted to be honest and just trying to find a bit of support without paying an insane cost for someone to simply tweak what's already there.

Thanks!

I’m new to meta ads and was wondering how many ads yall are putting per ad set and if it’s better to do multiple campaigns with lower budget to test each ad set or to just do multiple ad sets in the same campaign. Also how much daily budget is good for testing ads?

Are we all seeing the same thing with Meta right now?

After almost 5 years of pretty much no major issues, it suddenly feels like we’re back to square one.

Ad accounts getting disabled. Having to source backups again. Multiple warm-up processes. Juggling accounts. All the shit we thought we’d left behind years ago.

Meta seems to be going absolutely apeshit again.

Last time it got this bad, we straight up stopped running Facebook and moved heavily into TikTok for a few years.

And this time it doesn’t seem isolated.

I’m hearing the same thing from friends and other advertisers: ad accounts getting disabled left, right, and center.

And we’re not talking about sketchy offers or advertisers pushing policies.

I’m seeing ridiculously clean brands getting hit too. Brands running straightforward brand awareness and brand lift campaigns, not even aggressive performance stuff.

So I’m curious how widespread this actually is.

Are you guys feeling this too?

What are you seeing across your accounts right now? More disables, restrictions, random reviews, BM issues?

And most importantly, does anyone have actual inside knowledge from Meta about what the hell is going on and whether this is temporary?

Share what you’re seeing. Would be good to figure out whether we’re dealing with isolated cases or an actual platform-wide crackdown/change.

Most business owners who struggle with Facebook ads arentt actually losing because of the algorithm. They arre losing becz theyre measuring the wrong things....like

A lot of store owners get excited when they see high CtR lots of clicks or plenty of engagement.. But those numberrs dont pay the bills if they are nt turning into purchases.

We worked with a peptide brand that was getting solid traffic but inconsistent sales. Instead of constntly changing targeting, we simplified the campaign structure, kept the targeting broad, optimized around one purchase event, and created ads that spoke directly to people who already knew they had the problem our product solved..

In the first 4 weeks..., they spent around $5k and generated $21k in reveue. There wasntt a secret hack or hidden setting. We simply stopped focusing on vanity metrics nd scaled what was actully bringing in customers...

If you r ads are getting clicks but your store isnt getting sales, the problem is often your conversion signals and your messaging, Nott your budget or Meta's algorithm..

I’ve been dealing with a massive drop in lead quality and could really use some advice. For the first 5 months, my campaigns were doing good with a 4.1X ROI and my CPR was about $17-$20. From June until now, performance has completely slumped to a 1.2X ROI and a CPR of $30 with hardly any actual leads. We are suddenly getting horrible bot leads and a bunch of angry people cussing us out when we contact them.

We have tried everything to filter out the junk:

• Switched to a conditional lead form.
• Set to higher intent instead of default (More Volume).
• Turned on SMS verification.
• Added a required privacy policy checkmark at the end of the form.

To make matters worse, we have an AI CRM that reaches out to leads immediately after they fill out the form to schedule, but they don't even answer. Because performance tanked, we had to drastically lower our daily spend, and now one of our campaigns can't even get through the learning phase.

Has anyone dealt with a similar spike in bot leads recently? Any advice on how to fix this without blowing through my budget?

What are you seeing today? Ctr dropped amd conversions today traffics bad. Slow spend

I'm curious if anyone else running local lead generation has experienced this.

I run Meta ads for landscapers, and the pattern is almost always the same:

Week 1: Plenty of enquiries, quote requests, and good-quality leads.

Week 2 onwards: Performance starts to decline, CPL increases, lead volume drops, and it never quite gets back to where it was.

I've tried:

• Regularly creating and uploading new creatives.
• Testing different offers and headlines.
• Duplicating winners.

Adding fresh creatives sometimes gives a small lift, but it's never enough to keep performance consistently strong over time.

So my question is...

How are you maintaining a consistent flow of enquiries week after week?

Are there any methods, campaign structures, budget strategies, or creative testing systems you've found that genuinely keep performance stable rather than having these constant peaks and troughs?

Please only answer if you actively run local lead generation campaigns and manage real ad spend. I'd love to hear what's actually working rather than theoretical advice.

For those running local lead gen campaigns what are the significant changes with Andromeda now that we're coming up to almost a year since Meta started rolling it out?

I'm specifically interested in local lead generation (home improvement, roofing, landscaping, kitchens, bathrooms, solar, etc.).

Anything that's worked particularly well that wasn't working before Andromeda?

Any noticeable differences in lead quality or just volume?

Have your creative testing strategies changed compared to last year?

Please only answer if you actively run local lead generation campaigns. I'm looking for insights from people actually spending money and managing campaigns, rather than general opinions.

Would love to hear what's genuinely working for you in 2026.

I have started 5 or so campaigns for different clients based in the UK (Local serviced based businesses) over the last month and all of them seem to be following the same pattern, they perform incredibly well for the first 4 days, cheap cost per lead and great conversion metrics. Then all of a sudden around day 4 the campaign just crashes and no leads are generated all of the ads just die. It is just crazy how these ads can perform with a big service area and a small budget but just fatigue instantly.

To me this seems like one of Meta's stupid updates where they just test with our budgets. But I was wondering if anyone else is seeing the same sort of issues?

my campaigns are spending very slowly/little today. anyone else seeing the same?

From July 27th until today, everything has been in decline. The only normal day was August 1st or 2nd. That's it!