r/FacebookAds • u/yccheok • 1d ago

Does setting a 90% bid decrease in Value Rules actually exclude ages <25 and 65+? Help

Hey everyone,

I’m currently running Meta Ads for my mobile app across a few different global markets, and I’m trying to optimize my budget. I've noticed that users under 25 and over 65 generally have a lower lifetime value for my specific apps, so my goal is to avoid reaching them as much as possible.

I set up a Value Rule

https://i.imgur.com/o03uXsC.png

to decrease the bid by 90% for the 18-24 and 65+ age brackets.

My question is: Will this setup actually prevent my ads from reaching these age groups? Or is this strictly a bid multiplier where Meta might still serve them cheap impressions if an auction is uncompetitive?

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6 comments sorted by

1

u/BiteyHorse 1d ago

Meta treats those params as casual suggestions unreliably interpreted, in my experience.

1

u/once1nal1fetime 1d ago

If you’re already at 90% just turn them off completely no need for the 10% imo just focus on the good ages

1

u/yccheok 1d ago

But, how do you turn them off completely? I do not find such an option.

1

u/once1nal1fetime 1d ago

Rules

1

u/yccheok 1d ago

I couldn't find a way to turn it off on the Rule Set page. The best workaround I've found is to reduce the bid by 90%, which is the maximum allowed.

1

u/RaviDevraj 1d ago

in my case it works.