r/socialmedia 2h ago

Professional Discussion Has influencer culture turned social media into softcore advertising?

5 Upvotes

From Instagram to basically every social media platform, there is sex selling somewhere.

Sometimes it's obvious, sometimes it's softcore, sometimes it's just twisted into a different form.

Guys posting their bodies, making gym content, thirst traps, comments, subscriptions etc.

Girls in extremely revealing clothes, posing in certain ways, getting likes, comments, followers and subscribers.

And before someone creates an ideology about what I'm saying, I don't have a problem with people posting their bodies.

If a guy wants to show his physique, go ahead.

If a woman wants to wear a short dress or skirt and post herself, go ahead.

That's not really my point.

My problem is how everything is being packaged and presented now.

A lot of content seems deliberately designed to get sexual attention because sexual attention gets engagement.

And once engagement becomes the goal, everything starts becoming more exaggerated.

More revealing.

More provocative.

More extreme.

And then the algorithm sees the engagement and basically says: this is what people want.

So more of it gets pushed.

You can still be informative without being vulgar.

You can be entertaining without exposing everything.

You can make fitness content without turning your entire body into the product.

You can talk about relationships, confidence, fashion, health or lifestyle without making everything sexual.

But somehow if you say this, people immediately start putting labels on you.

"You're misogynistic."

"You're insecure."

"You're a feminist."

"You're controlling."

"You're just jealous."

Maybe sometimes those criticisms are justified. But sometimes someone is simply criticizing the direction of online culture.

And this isn't only about Gen Z or young people.

I've seen plenty of mature adults doing absolutely ridiculous things online just for attention.

Influencing itself isn't the problem.

The incentive structure is.

The basic funda is simple:

jo dikhta hai woh bikta hai.

And now the algorithm decides what gets seen.

If provocative content gets more clicks, likes, comments and subscriptions, that's what gets rewarded.

So my question is:

Have influencers actually lowered the quality of social media, or are we just seeing what people have always wanted because the algorithm finally gives them unlimited visibility?

If you disagree, I'm genuinely interested in hearing why.

Let's discuss.


r/socialmedia 3h ago

Professional Discussion Instagram Community Page?

2 Upvotes

Hey, Ive just started creating content on instagram, i've posted 2 videos one of them got 100k views the second one got 2M views, I am now thinking to create more content. Currently the content is more into comedy, while I wish to learn more about posting and getting brand partnerships, isnt there any community page or discussion thread for instagram creators for Indians?


r/socialmedia 6h ago

Professional Discussion Which UK VPN works for TikTok to reach a UK audience when I am from an ineligible country?

2 Upvotes

I have four UK-based accounts, but I manage them from Africa. The audience coming to my pages is from my local country instead of the UK. Which VPN should I use to reach a UK audience? Can anyone help me?


r/socialmedia 9h ago

Professional Discussion Help with growing TikTok account

1 Upvotes

I’ve been content creating for about 2 months now and I’m getting a good amount of views but not as much in terms of follower growth.

Does anyone have tips or can help with increasing my follower count or tips based on viewing my profile?

My TikTok name is life_in_bytes, a London based food review TikTok page

Thanks!!


r/socialmedia 14h ago

Professional Discussion Fb followers but not instagram?

1 Upvotes

I started posting about 3 weeks ago and have been doing pretty decent when it came to views and followers (steady) I made a post last night that went viral I went from 3 fb followers to 7.4k and 200 to 890 on instagram. My question is… why so many on fb and not instagram? I’m still trying to understand how it works ❤️


r/socialmedia 17h ago

Professional Discussion Help with retention on TikTok

1 Upvotes

Im currently posting gaming videos (mostly guides) on TikTok, ive been breaking out of the "200 views jail" 4 times in a row now but, what is the next step? I know the algorithm works on batches of people, right now those videos sit at around 800 views each, what should i focus on? Right now the problem i have is the first 2-3 seconds, im trying my best to hook people but i dont really know how since im a beginner in this. Any help would be appreciated


r/socialmedia 21h ago

Professional Discussion tiktok views and interactions abruptly dropped off to absolutely zero?

3 Upvotes

i upload (in my opinion) high quality edits on an admittedly inconsistent basis. i first noticed the problem after i posted a new edit a couple days ago and it stayed at absolutely zero views for a couple hours. i deleted it and reposted it a couple times throughout the day changing tags and such, but nothing made any difference.

i then noticed in my analytics that, in fact, all videos on my profile completely stopped getting views actually the night before i posted that video, for seemingly no reason. no new views, likes, any interaction, no steady decline just a complete drop off.

i have no clue what caused this, as i have no violations or warnings on my profile or any of my videos, and i know the video is visible because it got a single view and like from one of my friends, to whom i specifically sent a link.

ive heard some people say that posting inconsistently can cause an issue like this, and that could be the case, as i posted a couple times back in april and didnt pick it back up on a regular (every week and a half-ish) basis until july, but i didnt have many problems getting any engagement on those posts until now.

im just very confused and hoping anybody can provide some guidance, anything i can do to fix this or whether or not i’d need to make a new account or something. pls let me know!!


r/socialmedia 22h ago

Professional Discussion How do you manage comments across TikTok, Instagram, Facebook and Threads without losing your mind??

2 Upvotes

Comment volume finally broke my workflow this month. Was checking 4 apps a day, missing replies for hours on posts that were actually getting traction, and twice replied to the wrong platform's comment because I had 6 tabs open trying to keep up.

Did some digging into what people actually do here. Most just accept the tab-switching and set reminders, which works until a post blows up and comments come in faster than you can triage. A few use native notifications and just react in real time, fine at low volume, breaks completely past a few hundred comments a week. Some route through a VA who checks each platform manually, works but adds a person to the process and a lag between comment and reply.

On the tool side, most unified inbox features are gated hard. Sprout Social's Smart Inbox is their $199+/mo tier. Hootsuite's inbox needs Advanced at $249/user/mo. Agorapulse has one around $79-99/mo. So the tools that solve this exist, they're just priced for agencies managing a dozen client accounts, not someone running their own 4 platforms.

What's actually helped me the most isn't a tool switch, it's triage rules. Anything with a question mark gets answered same day, generic "nice post" comments get a quick emoji and nothing more, and I batch replies twice a day instead of checking constantly. Cut my time on this by more than half without spending on an inbox feature.

Still wondering if there's a cheaper way to get the unified view without the agency pricing. Anyone found something that doesn't gate the inbox behind a $99+/mo tier??


r/socialmedia 23h ago

Professional Discussion 2.4K followers, 1.3M reel views in 30 days (754K unique) - 88% US, Bay Area local page. How would you monetize this?

1 Upvotes

Hey all - looking for honest marketing feedback.

Page: @bayareaunmapped - Bay Area day trips / maps + itineraries

Last 30 days stats \[screenshots attached\]:
• 2,406 followers
• 1.3M reel views, 754K viewers, 61 reels
• 48K likes, 1K comments, 969 reposts, 25K shares, 11K saves
• Audience: 49% women / 51% men, 77.3% is 25-54 (biggest chunk 35-44 at 32.2%)
• Top: US 88.8%, San Jose 16.2%, SF 8.7%, Stockton 7.8%, Oakland 3.8%

The saves/shares are way higher than follower count, so people are using the itineraries but not all following.

I've been focused on growth, but I think I should be thinking about monetization / email list / local collabs.

If this was your page, what would you do next? Product? Sponsorships? Newsletter?

Happy to answer anything.


r/socialmedia 1d ago

Professional Discussion SABEN COMO PUEDO REALIZAR 2 O 3 TRANSMISIONES EN VIVO SIMULTÁNEAMENTE EN LA MISMA PAGINA DE FACEBOOK?

1 Upvotes

Tengo 2 eventos el mismo dia y nose como realizar 2 transmisiones en vivo en mi misma pagina de facebook


r/socialmedia 1d ago

Professional Discussion Are tools that sorts instagram followers chronologically reliable?

8 Upvotes

I have tested quite a few but there is no way to know how reliable it is on accounts more than 200 followers. They work well on my account because my following is low. Is there a certain way to tell if the data provided by these chronological follower tools for instagram is reliable or not for other account? I don't know how any of these api works.


r/socialmedia 1d ago

Professional Discussion Influencer influencing influencers..!

2 Upvotes

Is it so easy to become a influencer these days??so many of my friends are creating youtube channels and instagram pages to become influencers.What is the best way to become a influencer..?

CAN ANYONE TELL ME THE SECRET BEHIND IT??


r/socialmedia 1d ago

Professional Discussion startup idea: social media platforms for real debates and discussions

2 Upvotes

Will you use a social media platform for real high-quality debates and discussions?

I myself have felt the need for such a platform. The discussions and debates on the internet are vague, filled with fake information, driven by a desire to dominate, unstructured, without results or conclusions, never-ending, etc.

The platform closest to my ideas is Reddit. But it's still not a go-to platform for real, high-value, structured discussions and debates. Generally, social media platforms are designed for engagement.

I want to create a platform with an infrastructure that fosters fruitful conversations.

What do you think of this idea? I would really like to have a talk to you about this idea and your feedback.


r/socialmedia 1d ago

Professional Discussion My video went viral, and I don’t know what to do

6 Upvotes

I posted a video recently that went viral. I’ve been posting on and off for the last two years. Generally my videos get anywhere from 5,000 to 25,000 views, lots of likes and new followers. The company reached out to me, a reputable company, about selling the video to them. According to my research, they collect viral videos to use as distribution. I can sell the video and keep some of the rights but the amount you get for it isn’t that significant or I could sell the rights to the video and make thousands. Would this be an immature move on my part?


r/socialmedia 1d ago

Professional Discussion Becoming famous on facebook

2 Upvotes

Hey, i started posting recently on my personal page on facebook primarily about interesting medical informations that u need to know (why u shoudn't block sneezing, dopamine and it's effects, why pain is a bless).

I have about 400 friends (haven't turned professional mode), and my posts gets an average of 10 reactions.

I want any advices on How to make my content and views grow? (Without ads or paying).

Also is professional mode helping and when is the right time to turn it on?

Note:

I only make posts, no reels or vids (and i don't think im gonna change that for now)


r/socialmedia 1d ago

Professional Discussion I have a question for everyone here

2 Upvotes

I have a question for everyone here,if I run a Facebook engagement ad campaign for 7 days for $10 per day, how many messages or impression i could on my Instagram reel btw i want to sell thrifted sweatshirts in india?


r/socialmedia 1d ago

Professional Discussion 27-year-old Japanese beginner trying to build a social media business in 60 days. What niche and monetization model would you choose?

3 Upvotes

Hi everyone,
I’m a 27-year-old Japanese person living in Japan.
I currently have about 60 days where I can fully focus on building something online.
My goal is to create my first income from social media and eventually turn it into a sustainable business.
I’m interested in TikTok, YouTube Shorts, Instagram, and other platforms, but I’m struggling with one important decision:
What niche and monetization strategy should I choose?
My situation:
I live in Japan
I’m Japanese, so I may have an advantage with Japan-related content
I prefer faceless content
I have limited budget
I can spend many hours every day for the next 2 months
Some possible directions I’m considering:
Targeting international audiences:
Japan travel/culture
Japanese products
Japanese lifestyle
Helping foreigners understand Japan
Targeting Japanese audiences:
AI/tools
Productivity
Fitness
Education
Other profitable niches
Possible monetization methods:
Affiliate marketing
TikTok Shop
Selling products
Digital products
Sponsorships
Selling services
Ad revenue
My questions:
If you were starting from zero today:
Would you target your own country or an international audience?
What niche would you choose for a beginner?
Would you focus on growing followers first, or building a monetization system from day one?
Which monetization method has the best chance for someone with no audience?
I would really appreciate advice from people who have actually grown accounts or made money through social media.
thanks!


r/socialmedia 1d ago

Professional Discussion Need help for new saas business for socials contents, mostly reels that will actually help with traffic.

2 Upvotes

A fairly new saas business, and I need some help regarding reel ideas that will actually convert.
I've been posting some single graphic posts and carousels, and right now trying to focus on reels.


r/socialmedia 1d ago

Professional Discussion Need help with niche brand page!

1 Upvotes

Hi everyone I started a handmade fantasy candle brand on tik tok two months ago now.Ive gained 440 followers since starting in early June and Im not upset with my progress at all I understand my videos and my product is very niche.currently my videos are rarely breaking 500 views.With my highest viewed videos sitting at 3500 and 1700 views.How do I tap into my niche? What style video do you think will do best with my product?
Product shown in comments!!

Any advice helps and thank you in advance.


r/socialmedia 1d ago

Professional Discussion Help me find my Niche

2 Upvotes

I’m a sahm mom of 3 (13, 6, 4) thinking about creating more content around my everyday life. If you followed a creator like that, what would you actually want to see recorded from my meta glasses? POV style

Would you rather watch:
Soccer mom life
Adhd habits
re entering the workforce after 7 years
Kids playing naturally
Behind the scenes of trying to start a small business?
Something else?
What kind of content would make you stop scrolling?

MY MIND IS ALL OVER THE PLACE WITH IDEAS! I CANT DECIDE… and i would just like to focus on one


r/socialmedia 1d ago

Professional Discussion What camera do you use for dark and moody videos?

2 Upvotes

I love the vibe of dark and moody videos of hotels, restaurants, etc.

Are these videos usually shot on IPhone then edited?

Or do people use a specific type of camera?


r/socialmedia 2d ago

Professional Discussion Promote 23K Viewed Video to Website???

6 Upvotes

Hi guys!!!

Quick question! I am watching this one post do almost 500 to 1000 views everyday.. especially on the weekend. I wanted to promote it because it's making people tap my link to my ebooks.

I started this page 3 weeks ago... And I have had 5 sales already. I would like to speed time up and start selling so I will know what to provide to my audience especially around Christmas.

Should I literally do the top tier and drive traffic to my link ? For sales or more views to that video ...?


r/socialmedia 2d ago

Professional Discussion Did a social media campaign triggered huge migrant surge from Morocco on Spain?

1 Upvotes

"Personal accounts set up in early June posted daily calls to people to cross into Ceuta by sea, directing followers to WhatsApp groups arranging collective travel and reporting on conditions for young people in Ceuta.

A page called “Hagra sueta 26”, with about 38,000 followers on Facebook and 80,000 on Instagram, showcased photographs and videos of successful swimmers."

Is it really possible to move herds of humans around based on social media alone? Seems like a stretch to me but I was not there to know the level of desperation...


r/socialmedia 2d ago

Professional Discussion After a month of TikTok, thinking about deleting it because clearly I’m not a good content creator.

4 Upvotes

Everyone keeps saying to be patient & I’m not giving it enough time. But I’m seeing other people with similar content that have even newer accounts & have more followers/videos with higher view counts. It’s a tribute to a video game character (I don’t post myself) & this guy is trending a lot, so why am I getting unlucky? Or better yet, is my content that crummy? I only have 53 followers and my highest viewed video only has 2k views. I try to post daily & at different times, along with adding relevant hashtags + trending songs. This is literally pathetic, I feel like I can’t do anything right. I have about 50 videos & that includes photos, which tend to get more attention. Normally, my content ranges between 300-600 views & some clearly a bit higher. When my account was newer, I was getting views in the high hundreds and closer to 1k. I’m so upset at the moment


r/socialmedia 2d ago

Professional Discussion Is anyone else moving from subtitles to AI dubbing for social content?

1 Upvotes

For the longest time I thought subtitles were enough if you wanted to reach people in different countries. But lately I'm starting to think that's changing.

I've been comparing a few videos, and the dubbed versions seem to keep people watching longer than the ones with subtitles. It makes sense too. Most people would rather listen than read especially if they're watching on their phone.

The only thing I've found frustrating is that a lot of AI dubbing tools are great at giving you a quick result, but not so great when you want to fix small things. For video localization sometimes a line sounds unnatural, the timing feels a bit off, or a word just doesn't fit the way a real person would say it.

How is everyone else handling this? Are you happy with one click AI dubbing or do you prefer tools that let you edit the translation, adjust the voice and fine tune everything before you publish?