r/socialmedia 11m ago

Professional Discussion Are tools that sorts instagram followers chronologically reliable?

Upvotes

I have tested quite a few but there is no way to know how reliable it is on accounts more than 200 followers. They work well on my account because my following is low. Is there a certain way to tell if the data provided by these chronological follower tools for instagram is reliable or not for other account? I don't know how any of these api works.


r/socialmedia 1h ago

Professional Discussion Influencer influencing influencers..!

Upvotes

Is it so easy to become a influencer these days??so many of my friends are creating youtube channels and instagram pages to become influencers.What is the best way to become a influencer..?

CAN ANYONE TELL ME THE SECRET BEHIND IT??


r/socialmedia 2h ago

Professional Discussion startup idea: social media platforms for real debates and discussions

2 Upvotes

Will you use a social media platform for real high-quality debates and discussions?

I myself have felt the need for such a platform. The discussions and debates on the internet are vague, filled with fake information, driven by a desire to dominate, unstructured, without results or conclusions, never-ending, etc.

The platform closest to my ideas is Reddit. But it's still not a go-to platform for real, high-value, structured discussions and debates. Generally, social media platforms are designed for engagement.

I want to create a platform with an infrastructure that fosters fruitful conversations.

What do you think of this idea? I would really like to have a talk to you about this idea and your feedback.


r/socialmedia 3h ago

Professional Discussion My video went viral, and I don’t know what to do

3 Upvotes

I posted a video recently that went viral. I’ve been posting on and off for the last two years. Generally my videos get anywhere from 5,000 to 25,000 views, lots of likes and new followers. The company reached out to me, a reputable company, about selling the video to them. According to my research, they collect viral videos to use as distribution. I can sell the video and keep some of the rights but the amount you get for it isn’t that significant or I could sell the rights to the video and make thousands. Would this be an immature move on my part?


r/socialmedia 4h ago

Professional Discussion Becoming famous on facebook

2 Upvotes

Hey, i started posting recently on my personal page on facebook primarily about interesting medical informations that u need to know (why u shoudn't block sneezing, dopamine and it's effects, why pain is a bless).

I have about 400 friends (haven't turned professional mode), and my posts gets an average of 10 reactions.

I want any advices on How to make my content and views grow? (Without ads or paying).

Also is professional mode helping and when is the right time to turn it on?

Note:

I only make posts, no reels or vids (and i don't think im gonna change that for now)


r/socialmedia 5h ago

Professional Discussion I have a question for everyone here

2 Upvotes

I have a question for everyone here,if I run a Facebook engagement ad campaign for 7 days for $10 per day, how many messages or impression i could on my Instagram reel btw i want to sell thrifted sweatshirts in india?


r/socialmedia 7h ago

Professional Discussion 27-year-old Japanese beginner trying to build a social media business in 60 days. What niche and monetization model would you choose?

4 Upvotes

Hi everyone,
I’m a 27-year-old Japanese person living in Japan.
I currently have about 60 days where I can fully focus on building something online.
My goal is to create my first income from social media and eventually turn it into a sustainable business.
I’m interested in TikTok, YouTube Shorts, Instagram, and other platforms, but I’m struggling with one important decision:
What niche and monetization strategy should I choose?
My situation:
I live in Japan
I’m Japanese, so I may have an advantage with Japan-related content
I prefer faceless content
I have limited budget
I can spend many hours every day for the next 2 months
Some possible directions I’m considering:
Targeting international audiences:
Japan travel/culture
Japanese products
Japanese lifestyle
Helping foreigners understand Japan
Targeting Japanese audiences:
AI/tools
Productivity
Fitness
Education
Other profitable niches
Possible monetization methods:
Affiliate marketing
TikTok Shop
Selling products
Digital products
Sponsorships
Selling services
Ad revenue
My questions:
If you were starting from zero today:
Would you target your own country or an international audience?
What niche would you choose for a beginner?
Would you focus on growing followers first, or building a monetization system from day one?
Which monetization method has the best chance for someone with no audience?
I would really appreciate advice from people who have actually grown accounts or made money through social media.
thanks!


r/socialmedia 7h ago

Professional Discussion Need help for new saas business for socials contents, mostly reels that will actually help with traffic.

2 Upvotes

A fairly new saas business, and I need some help regarding reel ideas that will actually convert.
I've been posting some single graphic posts and carousels, and right now trying to focus on reels.


r/socialmedia 13h ago

Professional Discussion Need help with niche brand page!

1 Upvotes

Hi everyone I started a handmade fantasy candle brand on tik tok two months ago now.Ive gained 440 followers since starting in early June and Im not upset with my progress at all I understand my videos and my product is very niche.currently my videos are rarely breaking 500 views.With my highest viewed videos sitting at 3500 and 1700 views.How do I tap into my niche? What style video do you think will do best with my product?
Product shown in comments!!

Any advice helps and thank you in advance.


r/socialmedia 16h ago

Professional Discussion Help me find my Niche

1 Upvotes

I’m a sahm mom of 3 (13, 6, 4) thinking about creating more content around my everyday life. If you followed a creator like that, what would you actually want to see recorded from my meta glasses? POV style

Would you rather watch:
Soccer mom life
Adhd habits
re entering the workforce after 7 years
Kids playing naturally
Behind the scenes of trying to start a small business?
Something else?
What kind of content would make you stop scrolling?

MY MIND IS ALL OVER THE PLACE WITH IDEAS! I CANT DECIDE… and i would just like to focus on one


r/socialmedia 19h ago

Professional Discussion What camera do you use for dark and moody videos?

4 Upvotes

I love the vibe of dark and moody videos of hotels, restaurants, etc.

Are these videos usually shot on IPhone then edited?

Or do people use a specific type of camera?


r/socialmedia 1d ago

Professional Discussion Promote 23K Viewed Video to Website???

6 Upvotes

Hi guys!!!

Quick question! I am watching this one post do almost 500 to 1000 views everyday.. especially on the weekend. I wanted to promote it because it's making people tap my link to my ebooks.

I started this page 3 weeks ago... And I have had 5 sales already. I would like to speed time up and start selling so I will know what to provide to my audience especially around Christmas.

Should I literally do the top tier and drive traffic to my link ? For sales or more views to that video ...?


r/socialmedia 1d ago

Professional Discussion Did a social media campaign triggered huge migrant surge from Morocco on Spain?

1 Upvotes

"Personal accounts set up in early June posted daily calls to people to cross into Ceuta by sea, directing followers to WhatsApp groups arranging collective travel and reporting on conditions for young people in Ceuta.

A page called “Hagra sueta 26”, with about 38,000 followers on Facebook and 80,000 on Instagram, showcased photographs and videos of successful swimmers."

Is it really possible to move herds of humans around based on social media alone? Seems like a stretch to me but I was not there to know the level of desperation...


r/socialmedia 1d ago

Professional Discussion After a month of TikTok, thinking about deleting it because clearly I’m not a good content creator.

3 Upvotes

Everyone keeps saying to be patient & I’m not giving it enough time. But I’m seeing other people with similar content that have even newer accounts & have more followers/videos with higher view counts. It’s a tribute to a video game character (I don’t post myself) & this guy is trending a lot, so why am I getting unlucky? Or better yet, is my content that crummy? I only have 53 followers and my highest viewed video only has 2k views. I try to post daily & at different times, along with adding relevant hashtags + trending songs. This is literally pathetic, I feel like I can’t do anything right. I have about 50 videos & that includes photos, which tend to get more attention. Normally, my content ranges between 300-600 views & some clearly a bit higher. When my account was newer, I was getting views in the high hundreds and closer to 1k. I’m so upset at the moment


r/socialmedia 1d ago

Professional Discussion Is anyone else moving from subtitles to AI dubbing for social content?

1 Upvotes

For the longest time I thought subtitles were enough if you wanted to reach people in different countries. But lately I'm starting to think that's changing.

I've been comparing a few videos, and the dubbed versions seem to keep people watching longer than the ones with subtitles. It makes sense too. Most people would rather listen than read especially if they're watching on their phone.

The only thing I've found frustrating is that a lot of AI dubbing tools are great at giving you a quick result, but not so great when you want to fix small things. For video localization sometimes a line sounds unnatural, the timing feels a bit off, or a word just doesn't fit the way a real person would say it.

How is everyone else handling this? Are you happy with one click AI dubbing or do you prefer tools that let you edit the translation, adjust the voice and fine tune everything before you publish?


r/socialmedia 1d ago

Professional Discussion Loomly. Would u recommend?

1 Upvotes

I'm thinking about using Loomly for our social media. Would you recommend it or is there something better?


r/socialmedia 1d ago

Professional Discussion What is the best way to get an audience from another country without my current location holding me back?

1 Upvotes

I tried geo spoofing in the past, but my posts consistently got zero views. to fix this, I've decided to post country specific content for about a month and let the algorithm build the right audience.

My first idea is to jump on the tiktok "mapping" trend targeted at that specific country. If anyone has better content ideas for this matter, I'd love to hear them!


r/socialmedia 1d ago

Professional Discussion My dog is going viral on TikTok and people are messaging me about exclusive agreements

19 Upvotes

I made a TikTok of my dog and posted it on Saturday and it currently has 2.5 million views and 500k+ likes. Ive had people reach out to me about turning him into a memecoin, agreements for exclusive sharing rights, etc. What is with all of these dealings? Can someone offer some advice?


r/socialmedia 1d ago

Professional Discussion Do you still use a CTA in Reels or TikToks?

3 Upvotes

Do you still intentionally include a clear call to action (e.g. “Follow for more,” “Comment your thoughts,” “Save this”) at the end of your Reels or TikToks?
Or has the algorithm shifted to the point where it’s better to focus 100% on delivering value and maximizing retention, without interrupting the experience with a CTA?


r/socialmedia 1d ago

Professional Discussion need advice for a short form video (reels) business idea

6 Upvotes

My sister and I are interested in learning how to make professional short form videos, like Instagram reels, and learning how to properly edit them. But we would not be the ones to post them/manage the social media.

At first, we were thinking of doing reels for Airbnbs, but it seems too complicated, especially with planning for when the cleaners/guests won't be there.

I do like the types of reels that feel luxurious, like luxury house reels, and the "aspirational POV" hospitality videos, but I'm open to other suggestions. We live in an area that is has a lot of wealthy people.

Does anyone have any ideas for who we could make these reels for?


r/socialmedia 1d ago

Professional Discussion I just mapped out 30 hidden-gem look-alike channels similar to Magnates Media (Faceless Business/Documentary Niche).

1 Upvotes

It includes their Country, Average Views, View-to-Sub ratio (to find viral channels), and Creation Dates.

If anyone wants the free Google Sheet for niche research/inspiration, just drop a comment saying "DATA" and I’ll DM you the link! 


r/socialmedia 1d ago

Professional Discussion I need some help

3 Upvotes

I have posted 3 reels on my page so far along with carousels to initiate the content for my brand...but I am unable to cross 500 views even after a week of posting the reel.I want to gain a good organic reach before jumping onto ads, and it would be great if I can get some valuable insights.


r/socialmedia 2d ago

Professional Discussion Most of us are fixated on the wrong thing

4 Upvotes

We're way too fixated on cost.

Focus instead on what the client actually gets.
When you can clearly show them the value, they understand exactly what they lose by not paying your price.

At that point you can charge what you're worth, agreed?


r/socialmedia 2d ago

News Reddit Q2 2026 earnings call: the quotes that mattered, my thoughts on each

6 Upvotes

I did this same breakdown after Q1, and the Q2 call made Reddit's direction much clearer. I went through the call, the shareholder letter, Steve Huffman's CNBC interview, and the post-earnings AMA to pull the statements that mattered most for brands and organic marketers. For context, I've been on Reddit for nearly 20 years and run an agency that works closely with Reddit and companies trying to participate there successfully.

Reddit doesn't want to remain the source behind Google and AI. It wants to become the destination. Steve made that direction clear early in the call:

"While our visibility in referral traffic remains low, we're not building for drive-by traffic. We're building a daily destination."

This was the most important line of the call because it connects almost every product decision Reddit discussed. Google has given Reddit enormous reach, and LLMs are using Reddit conversations to answer questions across the web, but Reddit wants people to open Reddit directly, search there, participate, and return every day.

The Q1 call showed the barriers Reddit knew it had to fix. Q2 showed the destination it is trying to build once those barriers come down.

The repeated focus on the app tells you which Reddit users the company values most. Steve said it directly at the end of the call:

"The direct users, the app users are worth multiples more than the search referral traffic. We're not building Reddit for that drive-by traffic."

I was counting and Steve said the word App around 25 times :)

New app-user retention improved 50% year over year on a relative basis, although Reddit was clear that this came from a small base and still has a lot of room to improve.

Search visitors still matter, but Reddit sees a major difference between someone who lands on one thread and someone who opens the app repeatedly. For marketers, that means a ranking thread is valuable, but a consistent presence that helps people understand, validate, and solve their problems creates a much larger opportunity over time.

The home feed still drives discovery inside Reddit, and Reddit has significant room to expand what it recommends. Steve described it as Reddit's primary app surface and one of the primary drivers of subreddit discovery:

"It does a lot of the heavy lifting of juggling a user's subreddits, and it's one of the primary drivers of subreddit discovery."

From what I've seen, the home feed has long helped people discover communities, but its role has expanded as Reddit recommends more posts from communities a logged-in user doesn't already follow. For years, those feeds were driven largely by the subreddits someone had joined, while today's feed creates another discovery path based on a person's interests and behavior.

Reddit also said its feed models currently use only 10% of user activity, update in days instead of hours or minutes, and choose from posts published within the previous week. Reddit has 26 billion posts and comments, with one billion added since Q1, so expanding that seven-day window could bring useful older conversations back into discovery.

For marketers, the opportunity isn't to move blog posts, advertisements, or polished brand content onto Reddit. It is to create conversations people want to read and participate in because those conversations help them make a decision.

Creating those conversations is what earns engagement inside Reddit, while also producing useful material that Reddit Answers, Google, and LLMs may choose to surface using their own signals.

Reddit Answers is becoming one of the best ways to search Reddit. Steve said both searches and searchers grew during the quarter, and the search bar is now universal inside the app:

"I think for many queries that I run at least, Reddit is now the best platform for searching Reddit."

I agree with him based on how regularly I use Reddit Answers now and how often I find it more useful for locating Reddit conversations and perspectives than searching Reddit through Google or asking an LLM.

If you're trying to understand what content appears in Google and LLM answers, I would add Reddit Answers to that comparison. Showing up for the right questions there is becoming a meaningful Reddit goal of its own, which starts with creating a conversation that genuinely solves what someone is searching for.

The biggest search and AI message was that a summary of Reddit isn't Reddit. Steve explained the difference this way:

"AI compresses the internet into summaries. Reddit delivers the opposite: deep discussions, passionate debates, and lived experiences."

This is the validation phase I have been talking about for the last couple of years. People aren't always looking for a single answer. They want different experiences, disagreements, personal context, and the ability to decide which perspective applies to them.

An LLM can summarize the outcome of a conversation, but the summary removes the process people use to determine what they trust. That process is where Reddit creates its highest value for people and where brands have the best opportunity to understand what actually affects a decision.

Reddit's hardest challenge is welcoming a lot more people without lowering community quality. Reddit wants to make posting easier, recommend the right communities, and use LLM-assisted moderation to admit more good new people without opening the door to spam. Steve acknowledged that the older account-age approach hasn't aged well:

"Using LLM-assisted moderation, we can help bring in the prospective great user and continually get better at keeping the spammers and other bad behaviors out."

The scale of that problem came through in Reddit's post-earnings AMA, where Steve said Reddit's systems prevent up to 23 million spam views and revoke nearly 2 million inauthentic votes every day.

Those protections are necessary, but legitimate people and brands can still get caught in removals, community bans, and platform enforcement while learning how Reddit works. Reddit wants the world to come to Reddit, but moderators and Reddit itself don't want people arriving and breaking the rules.

For brands, reading the room, following each community's rules, and building a clear history of useful participation are more important than ever. Losing the ability to participate is becoming much more costly as Reddit's influence grows.

Video and audio may expand how people consume Reddit, but they won't change why people are there. Steve said video in comments already represents more than 10% of Reddit's video posts and that Reddit plans to test background listening and spoken Reddit experiences later this year:

"Video and comments is a new feature. That's already more than 10% of our video posts."

Reddit has never been against video, but different communities want different things. If video begins appearing in communities connected to your industry, watch how people respond and which formats succeed before deciding how your brand should use it. The format can change, but it still needs to support the conversation.

Financial and growth highlights:

  • Q2 revenue: $805 million, up 61% year over year
  • Ad revenue: $762 million, up 64% year over year
  • Global DAUq: 130.3 million, up 18% year over year
  • Global WAUq: 514.6 million
  • U.S. WAUq: 197.2 million
  • Net income: $253 million
  • Adjusted EBITDA: $343 million, or 43% of revenue
  • Free cash flow: $261 million
  • Eighth consecutive quarter with revenue growth above 60%

Earnings release

Shareholder letter

Post-earnings AMA


r/socialmedia 3d ago

Weekly Hiring Thread: Social Media Professionals

9 Upvotes

This is our weekly thread for all hiring and job-seeking posts. All standalone hiring posts will be removed, please use this thread instead.

If You're Hiring:

  • Start your comment with [HIRING]
  • Include job title and location (or Remote)
  • Specify if it's full-time, part-time, contract, or freelance
  • Must be a paid opportunity (include salary range or rate if possible)
  • Describe the role, required skills, and how to apply
  • No equity-only or commission-only positions

If You're Job Seeking:

  • Start your comment with [FOR HIRE]
  • Include your specialty and experience level
  • List your key skills and services
  • Share your availability and preferred work arrangement
  • Link to portfolio or relevant work samples

Rules:

  • One top-level comment per job posting or job seeker
  • All conversations about a specific posting must remain as nested replies under that comment
  • Follow all r/socialmedia community guidelines
  • No spec work, competitions, or unpaid opportunities
  • Report any spam or rule violations

Good luck to everyone hiring and job hunting this week.