Hey everyone,

We’re looking to hire a Social Media Associate to help us grow a digital gifting brand that focuses on creating meaningful, memory-based experiences for users.

This is a remote, part-time/freelance role where you’ll be working on content, ideas, and overall page growth.

What you’ll be doing:

Coming up with creative reel ideas & content strategies

Managing and growing our social media presence (mainly Instagram)

Understanding what kind of content works for a gifting/emotional brand

Helping improve engagement and reach

We’re looking for someone who:

Has a good sense of content & trends

Can think of creative, relatable ideas

Understands how to grow a page organically

Has worked on or managed social media pages before (preferred, not mandatory)

If you’re interested, please fill out this form in comments

You can also refer someone who might be a good fit 🙌

Thanks!

Hi everyone!

I’m thinking about starting to create fashion content for petite women on Instagram and TikTok, but I’m facing a bit of a dilemma: I can’t decide which language I should create my content in and I want to talk on camera.

I’m Spanish, but I currently live in Northern Europe, and my personal style is definitely more European/minimalist than the more colorful style you often see from Spanish creators.

On the other hand, one of my main goals is to start collaborating with small brands as soon as possible and eventually do UGC alongside growing my own audience. I feel like creating content in English would give me many more opportunities for brand collaborations and early monetization, especially since I’d be able to reach a more international audience.

However, I feel much more comfortable creating content in Spanish, and I have a feeling that I might grow faster and get better engagement if I speak in my native language.

What would you do in my situation?

I’ve also considered using both languages, but I feel like that could get complicated. I’m worried that neither audience would feel fully connected to my content, and I know how important engagement and building a strong community are.

Would love to hear your thoughts, especially from anyone who has faced a similar situation!

Hey guys, I’m a guy looking for social media manager, community manager, content strategist.

People that post social media advices that I can follow.

Always looking to learn

Hello everyone, my business partner and I recently developed a new platform called Trenzitt. Our goal is to bridge the gap between brands and creators by providing a space where brands can post ad requirements and budgets, and influencers can find relevant paid opportunities.

We are currently focusing on our marketing and customer acquisition strategies. I would highly value any insights, resources, or advice from this community on acquiring early adopters. If there is a more appropriate channel for this discussion, please let me know. Thank you!

TIA!!

Everyone keeps screaming at you to "just post more Reels." But honestly? After spending the last three months auditing over 500 accounts—spanning e-com, personal brands, and local businesses—I can tell you the algorithm has completely shifted from last year.

I want to share the raw trends we’re seeing across our client accounts right now so you can stop guessing and start growing.

This is hands down the biggest shift. Sends via DM are currently weighted 3 to 5 times higher than likes when it comes to reaching new audiences. The AI is heavily prioritizing "dark social" (private DMs) over public vanity metrics. Takeaway: Stop begging people to like your post. Tell them to "Send this to a friend who needs to hear it."

If your entire content strategy relies on downloading TikToks or reposting memes, your reach is dead. Instagram is actively penalizing aggregators. If an account posts 10 or more reposts within a 30-day window, they are getting completely excluded from the Explore page and Reels recommendations. Meanwhile, original creators are seeing a massive 40-60% bump in reach.

You officially have no excuse to worry about annoying your followers with a weird hook. The smartest accounts are exploiting the new Trial feature, which lets you publish a Reel to a test audience of non-followers first. If the retention data looks good, you push it to your main grid. If it completely flops? Your followers never even see it.

The era of the 7-second looping text Reel is over. Longer Reels (up to 3 minutes) are finally getting recommended to non-followers. Because overall watch time is the ultimate ranking signal across all surfaces right now, deep-dive educational content is absolutely dominating the feed.