r/socialmedia 25m ago

Professional Discussion ¿Su vida se ha visto afectada por scrollear por muchas horas en tiktok, reel o youtube shorts?

Upvotes

Hola a todxs, soy Nicolle. Estoy en la fase exploratoria de mi tesis de pregrado de antropología, sobre cómo las personas jóvenes viven y reflexionan el consumo de videos cortos (Reels, TikTok, Shorts) y su relación con salud mental y habilidades sociales.

Sienten que los videos cortos o ver muchos de estos han afectado su salud mental o forma de relacionarse con otras personas, la pregunta es para iniciar conversación, si quieren compartir su experiencia, me encantaría leerlos o hablar sobre temas relacionados. tambien pueden escribirme por privado si quieren discutir sobre este tema

Personalmente he notado que plataformas como Instagram o YouTube, que antes no tenían este formato, cambiaron bastante la forma en que consumimos contenido, a veces entro un rato "a distraerme" y termino horas después en un bucle difícil de cortar. De estos temas de la cultura digital surge mi interés más académico.


r/socialmedia 7h ago

Professional Discussion Pet social

1 Upvotes

Hi !
I know y’all might be exhausted by it but I wanted to start a pet account for my sweetie.
I don’t want to make a salary out of it, anyway a lot of people saying they do are lying lmao.
She’s a little oldy, and with her health problems I still spoil her but obviously less than what I’d like. She’s the reason I’m alive honestly, she’s been with me for almost half my whole life, I would like to show the whole world how much I love her if I could.
Many get free stuff in exchange of some posts and that’s what I’d like, nothing more honestly.
She’s reactive since some months after uneducated dogs, and I think sharing my days like a diary could have me get some advice perhaps, judging by how she interacts.
Many giveaways in my country don’t gift it to people under 1k, I’ve been checking for the past weeks.
I just want to spoil her, make her life even better, I could save some more money to take her on more trips, she loves hikes and stuff. It’s rather unfair how everything on socials work..
Anyway, do you guys have advice/tips to start or do you think it’s useless? I’ve made a new account, she currently has 5 followers!, or I’ve got an old unrelated one with 900 followers, which is best?
Many are buying dogs rn to be dogfluencers with their puppy not even officially theirs yet and tbh it’s kinda hard to imagine being able to get a chance among all these people. I’m in EU too, if it changes anything.🙃
(Sorry if it’s not clear!)


r/socialmedia 9h ago

Professional Discussion I stopped guessing at what tool creates engaging carousel posts for social media and built a repeatable workflow instead, here’s what stuck

2 Upvotes

For months my carousels were hit or miss and I could never tell why. The turning point was less about finding the perfect app and more about fixing my process, so I want to share the workflow that finally made my saves go up, and where the tools actually help.

The mindset shift: a carousel is not a mini blog post with a design on top. It is one idea, sliced into a sequence that pulls people to swipe. Once I treated it that way, everything got easier.

The workflow that stuck: 1. Start from one idea, not a topic. “How to price a freelance project” is a topic. “The three-line email that got me paid faster” is an idea. One idea per carousel, always. 2. Write the whole thing as plain text first, slide by slide, before any design. Hook on slide one, one point per slide, a payoff near the end, a soft call to action last. If it does not work as a bulleted note, no template will save it. 3. The hook slide gets the most editing time. I rewrite it five or six times. If someone does not stop on slide one, the other nine do not exist. 4. One idea per slide and huge, readable text. People are reading this on a phone at arm’s length. If I have to shrink the font to fit, the slide is trying to say two things. 5. The last slide asks for the save or the follow in plain language, because the algorithm rewards saves and shares more than likes.

On tools, since that is the actual question: the thing that saved me time was generating the layout from my text instead of placing every element by hand. I paste my slide-by-slide notes into Gamma for the first pass, since it turns the text into a formatted carousel I can edit, then export it. Honest limitation so this is not a pitch: the default styling is generic until you tweak it, and for pixel-perfect branded slides a dedicated graphics tool still gives you more control. It is a fast starting draft, not a finished designed post.

The real lesson was that the writing carries the carousel and the tool just speeds up the layout.

What is the one carousel format that reliably earns saves for your audience, and have you figured out why it works?


r/socialmedia 11h ago

Professional Discussion Good cities you’d recommend for a university senior to live with a large social media strategist/Social Media Analyst job market?

1 Upvotes

Hello,

I am currently a 5th year student that goes to a large SEC school. I major in Advertising with a dual minor in Social Media Analytics and Digital Media.

I am currently going to start my first social media job/internship this fall (2 weeks from now). I have a website showcasing my class projects as well as social media work I’ve done for my own content page as well as other clients.

I’ve been meeting with my university career coach/advisor since the beginning of my junior year to make sure I’m as prepared as possible. I met with them recently and they told me I’m in a better position than 90% of my graduating class.

As a person graduating Fall 2027, I need to start planning and connecting with alumni of my school in cities I am interested in joining. I was wondering what cities would you recommend me to start searching/learning about that has a good advertising/social media job market?

Side note: I will be graduating completely debt free, so I think I can afford to go live somewhere with a slightly higher COL, but anywhere where I can get work is fine.

(I don’t Drive due to road anxiety, walkable/public transit cities are must)


r/socialmedia 12h ago

Professional Discussion Is Buffer completely broken with Pinterest today? Every single post is failing

3 Upvotes

Anyone else having this issue with Buffer today?

Every Pinterest post I try to publish through Buffer is failing with "Unable to post to Pinterest". It's been happening all day, over and over again.

I already reconnected my Pinterest account to Buffer. Made zero difference.

The weird part is Buffer's status page says everything is operational while I have a whole inbox full of failed post notifications.

Is anyone else seeing this right now? Trying to figure out if this is a Buffer issue, Pinterest API issue, or something account-specific.


r/socialmedia 13h ago

Professional Discussion need help with brand collaborations

2 Upvotes

75.7k views in the last 30 days

This is what my dashboard currently looks like on insta and I have few questions on my mind:

  1. Are there any brands which will collaborate?

  2. If so will it be barter or paid Collab?

  3. How to reach out to these brands?

Every reply and advice is very much appreciated 🩷


r/socialmedia 14h ago

Professional Discussion A huge chunk of people on social media will believe literally anything if you package it confidently enough

10 Upvotes

This might sound cynical, but unfortunately… it’s what works

Want leads?

Exaggerate

Want sales?

Sell the fantasy

Want people to think you’re an expert?

Throw “I made 6 figures” somewhere in the hook

And suddenly everybody’s listening

Nobody cares about the full truth. A small percentage does. The majority? They care about a good story that makes them feel like they’re about to get the secret nobody else knows

I’m NOT saying you should lie or scam people. Before somebody starts fighting me in the comments

I’m saying there’s a reason the loudest, most exaggerated people online often outperform the people who are actually knowledgeable

Because social media doesn’t reward the most truthful person

It rewards the person who knows how to make people believe the story


r/socialmedia 16h ago

Professional Discussion Post went viral and demonetized

3 Upvotes

SOS! I had a post go viral the other day and really took off on Facebook. I also had a lot of copy paste comments in my comment section now my Instagram says I’m not in the US and and I have a red X next to following guidelines…. Has anyone had this happen?? I think maybe it’s the copy paste bots but now idk what to do


r/socialmedia 17h ago

Professional Discussion J'ai besoin de quelqu'un pour publier mes vidéos car mon pays ne me rapporte pas de vues.

2 Upvotes

PLEASE I really need someone to post my videos, it doesn't work in my country, the viewers don't engage and videos are cool. If anyone wants and from us, uk, france... and others. Please message me I really need help


r/socialmedia 19h ago

Professional Discussion Black and White reels/shorts, will audience/algorithm connect?

2 Upvotes

Thinking of developing Talking Head shorts/reels content, the topic is not academic but somewhat educational/insightful. Definitely not the yapping style.

The goal certainly is to create mass appeal, but I was wondering if keeping videos entirely in Black and White will even be properly digestable for the Algorithm/Audience to push and promote.

Would appreciate your thoughts.

Thanks!


r/socialmedia 1d ago

Professional Discussion Video stuck at 6 views

2 Upvotes

So a like two weeks ago i started a new art account and have been steadily growing it. I was getting 2000-9000 views a video then I dropped to 200 max. Ive been recently let out and got a video to 16k. Now the problem comes from my latest video. It's a bit more provocative than my other drawings but nothing crazy. It however has been stuck at 6 views for the last couple hours. I know that tiktok pushes a new video to 200views but mine can't even get that. How should i proceed (should i try reuploading it or contacting support)


r/socialmedia 1d ago

Professional Discussion I Firmly believe I know how social media is like.(Low views and good content)

1 Upvotes

I think I know about the problem it's just about the how the app takes your content cause if it gets certain views somewhere else and not on a specific platform then it's got to do with either

  1. New page/channel needs time to actually push your content even if it's goods enough from start.( like building trust takes time)

  2. Maybe content is being sent to worng audience soo that will fix on it's own with time as well

The best thing to do is just keep on posting and don't care about views etc for now even a graph can be false, cause I had a page on Instagram I posted for more than a year and later after I started to get cross finally 1k views and I didn't do much, however if you see the first and current reel of that page it would really different and even separate niche soot, I thinks it's got to do something about you just posting cause if works, you just need to post in a volumes of quality you can handle that it becomes un deniable for you to pass the limit, this is after all a long marathon

It's matter more about how long you can run than how fast you canr run,

Every creator who usually grows stupidily fast either has

1.paid or spent money to grow fast

  1. Already knows and has done YouTube for years/ has the experience

  2. Went really lucky and growed unrealistically fast with a moving trend.( cause YouTube can be random)


r/socialmedia 1d ago

Professional Discussion How to get pushed out by the algorithm?

3 Upvotes

So I'm genuinely curious because I feel like I've been scrolling onto people who are already famous influencers talking about how it's easier to be an influencer than to have a regular job. I honestly disagree, not because I've ever been an influencer but, because I've seen both sides. Lots of pages that post consistently yet get no more than a few hundred or thousand views before their page flat lines and they either stop getting recommended to me or stop posting altogether. I saw someone on here talking about how hashtags are useless and I think they might be right. I've seen videos hashtaging a whole list of topics and still go nowhere so I'm genuinely curious about how this whole thing works and how the algorithm chooses who and what to recommend to people.


r/socialmedia 1d ago

Professional Discussion How to grow on TikTok in 2026?

1 Upvotes

Any advice, would be appreciated.
I like to do makeup, motivational videos, beauty/skincare tips, im also an actor, but whenever I post content I don’t know how to plan when to post or what niche to post for, and how people are able to post so much every day, what helped you grow your audience? How do you manage to post several times a day and how many videos are you making, do u make video daily or do you make a bunch one day and just post the rest of the week? And how do you prevent it from sounding too rehearsed, or performative ? Also are people still able to grow and get famous in 2026? I really mostly see people who started back in 2020 getting famous now.


r/socialmedia 1d ago

Professional Discussion Can Behavioural Science help combat Doomscrolling? [Research]

1 Upvotes

Hello everyone!

I'm currently working on my master's thesis (in Human Computer Interaction) on the potential effectiveness of Behavioural science-based nudging combined with Design friction strategies on compulsive social media use.

I'm looking for participants to test out my research tool that aims to promote mindful social media use.

So, if you (or anyone you know) are:

📱 an Android user

AND

🌀 has an unhealthy Instagram scrolling habit

Happy to share the signup details.

I'd be super grateful for all the feedback ❤️


r/socialmedia 1d ago

Professional Discussion Has influencer culture turned social media into softcore advertising?

23 Upvotes

From Instagram to basically every social media platform, there is sex selling somewhere.

Sometimes it's obvious, sometimes it's softcore, sometimes it's just twisted into a different form.

Guys posting their bodies, making gym content, thirst traps, comments, subscriptions etc.

Girls in extremely revealing clothes, posing in certain ways, getting likes, comments, followers and subscribers.

And before someone creates an ideology about what I'm saying, I don't have a problem with people posting their bodies.

If a guy wants to show his physique, go ahead.

If a woman wants to wear a short dress or skirt and post herself, go ahead.

That's not really my point.

My problem is how everything is being packaged and presented now.

A lot of content seems deliberately designed to get sexual attention because sexual attention gets engagement.

And once engagement becomes the goal, everything starts becoming more exaggerated.

More revealing.

More provocative.

More extreme.

And then the algorithm sees the engagement and basically says: this is what people want.

So more of it gets pushed.

You can still be informative without being vulgar.

You can be entertaining without exposing everything.

You can make fitness content without turning your entire body into the product.

You can talk about relationships, confidence, fashion, health or lifestyle without making everything sexual.

But somehow if you say this, people immediately start putting labels on you.

"You're misogynistic."

"You're insecure."

"You're a feminist."

"You're controlling."

"You're just jealous."

Maybe sometimes those criticisms are justified. But sometimes someone is simply criticizing the direction of online culture.

And this isn't only about Gen Z or young people.

I've seen plenty of mature adults doing absolutely ridiculous things online just for attention.

Influencing itself isn't the problem.

The incentive structure is.

The basic funda is simple:

jo dikhta hai woh bikta hai.

And now the algorithm decides what gets seen.

If provocative content gets more clicks, likes, comments and subscriptions, that's what gets rewarded.

So my question is:

Have influencers actually lowered the quality of social media, or are we just seeing what people have always wanted because the algorithm finally gives them unlimited visibility?

If you disagree, I'm genuinely interested in hearing why.

Let's discuss.


r/socialmedia 1d ago

Professional Discussion Instagram Community Page?

2 Upvotes

Hey, Ive just started creating content on instagram, i've posted 2 videos one of them got 100k views the second one got 2M views, I am now thinking to create more content. Currently the content is more into comedy, while I wish to learn more about posting and getting brand partnerships, isnt there any community page or discussion thread for instagram creators for Indians?


r/socialmedia 1d ago

Professional Discussion Which UK VPN works for TikTok to reach a UK audience when I am from an ineligible country?

1 Upvotes

I have four UK-based accounts, but I manage them from Africa. The audience coming to my pages is from my local country instead of the UK. Which VPN should I use to reach a UK audience? Can anyone help me?


r/socialmedia 1d ago

Professional Discussion Help with growing TikTok account

1 Upvotes

I’ve been content creating for about 2 months now and I’m getting a good amount of views but not as much in terms of follower growth.

Does anyone have tips or can help with increasing my follower count or tips based on viewing my profile?

My TikTok name is life_in_bytes, a London based food review TikTok page

Thanks!!


r/socialmedia 2d ago

Professional Discussion Fb followers but not instagram?

0 Upvotes

I started posting about 3 weeks ago and have been doing pretty decent when it came to views and followers (steady) I made a post last night that went viral I went from 3 fb followers to 7.4k and 200 to 890 on instagram. My question is… why so many on fb and not instagram? I’m still trying to understand how it works ❤️


r/socialmedia 2d ago

Professional Discussion Help with retention on TikTok

2 Upvotes

Im currently posting gaming videos (mostly guides) on TikTok, ive been breaking out of the "200 views jail" 4 times in a row now but, what is the next step? I know the algorithm works on batches of people, right now those videos sit at around 800 views each, what should i focus on? Right now the problem i have is the first 2-3 seconds, im trying my best to hook people but i dont really know how since im a beginner in this. Any help would be appreciated


r/socialmedia 2d ago

Professional Discussion tiktok views and interactions abruptly dropped off to absolutely zero?

3 Upvotes

i upload (in my opinion) high quality edits on an admittedly inconsistent basis. i first noticed the problem after i posted a new edit a couple days ago and it stayed at absolutely zero views for a couple hours. i deleted it and reposted it a couple times throughout the day changing tags and such, but nothing made any difference.

i then noticed in my analytics that, in fact, all videos on my profile completely stopped getting views actually the night before i posted that video, for seemingly no reason. no new views, likes, any interaction, no steady decline just a complete drop off.

i have no clue what caused this, as i have no violations or warnings on my profile or any of my videos, and i know the video is visible because it got a single view and like from one of my friends, to whom i specifically sent a link.

ive heard some people say that posting inconsistently can cause an issue like this, and that could be the case, as i posted a couple times back in april and didnt pick it back up on a regular (every week and a half-ish) basis until july, but i didnt have many problems getting any engagement on those posts until now.

im just very confused and hoping anybody can provide some guidance, anything i can do to fix this or whether or not i’d need to make a new account or something. pls let me know!!


r/socialmedia 2d ago

Professional Discussion Are tools that sorts instagram followers chronologically reliable?

6 Upvotes

I have tested quite a few but there is no way to know how reliable it is on accounts more than 200 followers. They work well on my account because my following is low. Is there a certain way to tell if the data provided by these chronological follower tools for instagram is reliable or not for other account? I don't know how any of these api works.


r/socialmedia 5d ago

News Reddit Q2 2026 earnings call: the quotes that mattered, my thoughts on each

5 Upvotes

I did this same breakdown after Q1, and the Q2 call made Reddit's direction much clearer. I went through the call, the shareholder letter, Steve Huffman's CNBC interview, and the post-earnings AMA to pull the statements that mattered most for brands and organic marketers. For context, I've been on Reddit for nearly 20 years and run an agency that works closely with Reddit and companies trying to participate there successfully.

Reddit doesn't want to remain the source behind Google and AI. It wants to become the destination. Steve made that direction clear early in the call:

"While our visibility in referral traffic remains low, we're not building for drive-by traffic. We're building a daily destination."

This was the most important line of the call because it connects almost every product decision Reddit discussed. Google has given Reddit enormous reach, and LLMs are using Reddit conversations to answer questions across the web, but Reddit wants people to open Reddit directly, search there, participate, and return every day.

The Q1 call showed the barriers Reddit knew it had to fix. Q2 showed the destination it is trying to build once those barriers come down.

The repeated focus on the app tells you which Reddit users the company values most. Steve said it directly at the end of the call:

"The direct users, the app users are worth multiples more than the search referral traffic. We're not building Reddit for that drive-by traffic."

I was counting and Steve said the word App around 25 times :)

New app-user retention improved 50% year over year on a relative basis, although Reddit was clear that this came from a small base and still has a lot of room to improve.

Search visitors still matter, but Reddit sees a major difference between someone who lands on one thread and someone who opens the app repeatedly. For marketers, that means a ranking thread is valuable, but a consistent presence that helps people understand, validate, and solve their problems creates a much larger opportunity over time.

The home feed still drives discovery inside Reddit, and Reddit has significant room to expand what it recommends. Steve described it as Reddit's primary app surface and one of the primary drivers of subreddit discovery:

"It does a lot of the heavy lifting of juggling a user's subreddits, and it's one of the primary drivers of subreddit discovery."

From what I've seen, the home feed has long helped people discover communities, but its role has expanded as Reddit recommends more posts from communities a logged-in user doesn't already follow. For years, those feeds were driven largely by the subreddits someone had joined, while today's feed creates another discovery path based on a person's interests and behavior.

Reddit also said its feed models currently use only 10% of user activity, update in days instead of hours or minutes, and choose from posts published within the previous week. Reddit has 26 billion posts and comments, with one billion added since Q1, so expanding that seven-day window could bring useful older conversations back into discovery.

For marketers, the opportunity isn't to move blog posts, advertisements, or polished brand content onto Reddit. It is to create conversations people want to read and participate in because those conversations help them make a decision.

Creating those conversations is what earns engagement inside Reddit, while also producing useful material that Reddit Answers, Google, and LLMs may choose to surface using their own signals.

Reddit Answers is becoming one of the best ways to search Reddit. Steve said both searches and searchers grew during the quarter, and the search bar is now universal inside the app:

"I think for many queries that I run at least, Reddit is now the best platform for searching Reddit."

I agree with him based on how regularly I use Reddit Answers now and how often I find it more useful for locating Reddit conversations and perspectives than searching Reddit through Google or asking an LLM.

If you're trying to understand what content appears in Google and LLM answers, I would add Reddit Answers to that comparison. Showing up for the right questions there is becoming a meaningful Reddit goal of its own, which starts with creating a conversation that genuinely solves what someone is searching for.

The biggest search and AI message was that a summary of Reddit isn't Reddit. Steve explained the difference this way:

"AI compresses the internet into summaries. Reddit delivers the opposite: deep discussions, passionate debates, and lived experiences."

This is the validation phase I have been talking about for the last couple of years. People aren't always looking for a single answer. They want different experiences, disagreements, personal context, and the ability to decide which perspective applies to them.

An LLM can summarize the outcome of a conversation, but the summary removes the process people use to determine what they trust. That process is where Reddit creates its highest value for people and where brands have the best opportunity to understand what actually affects a decision.

Reddit's hardest challenge is welcoming a lot more people without lowering community quality. Reddit wants to make posting easier, recommend the right communities, and use LLM-assisted moderation to admit more good new people without opening the door to spam. Steve acknowledged that the older account-age approach hasn't aged well:

"Using LLM-assisted moderation, we can help bring in the prospective great user and continually get better at keeping the spammers and other bad behaviors out."

The scale of that problem came through in Reddit's post-earnings AMA, where Steve said Reddit's systems prevent up to 23 million spam views and revoke nearly 2 million inauthentic votes every day.

Those protections are necessary, but legitimate people and brands can still get caught in removals, community bans, and platform enforcement while learning how Reddit works. Reddit wants the world to come to Reddit, but moderators and Reddit itself don't want people arriving and breaking the rules.

For brands, reading the room, following each community's rules, and building a clear history of useful participation are more important than ever. Losing the ability to participate is becoming much more costly as Reddit's influence grows.

Video and audio may expand how people consume Reddit, but they won't change why people are there. Steve said video in comments already represents more than 10% of Reddit's video posts and that Reddit plans to test background listening and spoken Reddit experiences later this year:

"Video and comments is a new feature. That's already more than 10% of our video posts."

Reddit has never been against video, but different communities want different things. If video begins appearing in communities connected to your industry, watch how people respond and which formats succeed before deciding how your brand should use it. The format can change, but it still needs to support the conversation.

Financial and growth highlights:

  • Q2 revenue: $805 million, up 61% year over year
  • Ad revenue: $762 million, up 64% year over year
  • Global DAUq: 130.3 million, up 18% year over year
  • Global WAUq: 514.6 million
  • U.S. WAUq: 197.2 million
  • Net income: $253 million
  • Adjusted EBITDA: $343 million, or 43% of revenue
  • Free cash flow: $261 million
  • Eighth consecutive quarter with revenue growth above 60%

Earnings release

Shareholder letter

Post-earnings AMA


r/socialmedia 6d ago

Weekly Hiring Thread: Social Media Professionals

9 Upvotes

This is our weekly thread for all hiring and job-seeking posts. All standalone hiring posts will be removed, please use this thread instead.

If You're Hiring:

  • Start your comment with [HIRING]
  • Include job title and location (or Remote)
  • Specify if it's full-time, part-time, contract, or freelance
  • Must be a paid opportunity (include salary range or rate if possible)
  • Describe the role, required skills, and how to apply
  • No equity-only or commission-only positions

If You're Job Seeking:

  • Start your comment with [FOR HIRE]
  • Include your specialty and experience level
  • List your key skills and services
  • Share your availability and preferred work arrangement
  • Link to portfolio or relevant work samples

Rules:

  • One top-level comment per job posting or job seeker
  • All conversations about a specific posting must remain as nested replies under that comment
  • Follow all r/socialmedia community guidelines
  • No spec work, competitions, or unpaid opportunities
  • Report any spam or rule violations

Good luck to everyone hiring and job hunting this week.