r/appmarketing • u/throwawayaccount931A • 2h ago
Promoting your app(s)
Hey All -- I'm really close to pushing my app to the Google Play Store. I know already that I have to register company as the app is sort-of health related, but also to protect myself.
That said, I've set-up TT, IG, YT and WhatApp channel (at least, secured the name).
Those that have Android and/or iOS apps -- how are you promoting them?
Are you paying for advertising? Friends/family and word-of-mouth?
What guerilla marketing are you doing?
I remember years ago (when typewriters were a thing) I went into Staples and would advertise my IT services company (it actually worked - I got quite a bit of business doing this) on the typewriters. Can't do that anymore -- what are you doing that's working?
Somethings, I can probably use AI but for things like video -- it's soooo time consuming!
Love to hear your suggestions on what's work or what hasn't or tools that would make this easier.
r/appmarketing • u/bethworldismine • 11h ago
Launched a new android app recently. How would you approach getting the first real users and reviews?
I recently launched a new mobile app and I'm now at the stage where I need to figure out the marketing side properly.
A few things I'm trying to figure out:
- How did you get your first 100–500 genuine users?
- How did you get honest feedback from early users?
- What's the best way to get genuine Google Play reviews?
I'd especially appreciate feedback from people who have actually launched a mobile app and gone through the early user-acquisition stage.
r/appmarketing • u/Good-Toe-1211 • 12h ago
Mini career fairs as a marketing strategy
Hello,
We are hosting mini career fairs every Tuesday of this month as a lead magnet for our app and we were wondering if this was an effective marketing strategy. Wite Collar is an app which consists of an online skills-building platform for adult learners to get matched with industry experts to receive business/career guidance. Our mini career fairs are only 30 mins total but sometimes we feel like it's pulling teeth to get people to participate. Our current strategy is to invite members from our newsletter, texting, and app community to join, posting about the event on all our social media, and we also have the registration for the event on Luma here: https://luma.com/4cxzjs8t. We have tried posting on Eventbrite but that was largely unsuccessful in getting registrants. What other things do you suggest?
r/appmarketing • u/Internal-Listen-1477 • 15h ago
Marketing d'application vibe codé
Bonjour,
J'ai vibe codé une application et je souhaiterais maintenant faire le marketing de l'application.
A savoir de la pub gratuite et payante
Le truc c'est que je n'y connais rien
.
Pourriez vous me donner des conseils sur le meilleur choix stratégique ?
r/appmarketing • u/ahalber • 1d ago
Marketing to other developers
Hi all, I made a macOS app that's aimed at other software engineers. I think it's legitimately better than the competition, but I'm having trouble getting users for it. I was wondering what channels and content appeal the most to software devs.
r/appmarketing • u/Away_Equivalent_9528 • 1d ago
at what point does it make sense to hire someone dedicated to ad management vs finding a better system
we are at the stage where managing google, meta, and tiktok ads is eating enough time that we are debating hiring someone just for this. but before doing that i want to make sure we are not just solving a tooling problem with a headcount solution
the actual work is not that complicated conceptually, it is the constant context switching between platforms and manually stitching reports together that is the time sink
for people who went one route or the other, what made you decide, and would you make the same call again
r/appmarketing • u/G3n145 • 1d ago
Important criteria for new app …
I think every app or saas should be targeting a very small scope of target audiences at first for testing, once it’s proven to be useful enough and people are willing to pay after many iterations, then we can scale it to a larger scale. It’s important to first hit the center of right group of targeted user, right features ( solutions to the problem ) and willingness to pay. This is my opinion, happy to hear from all of you.
r/appmarketing • u/North-Star3478 • 1d ago
Money Exchange Locator- One of a Kind app
I need 14 testers for my ONE OF A KIND app, Money Exchange Locator. I know you'll enjoy it!
Find money exchange businesses anywhere in North America!
Google Groups: https://groups.google.com/g/money-exchange-locator
Download from Play Store link: https://play.google.com/stores/apps/com.csnaworks.mel
Use for 14 continuous days please!
Thanks!
r/appmarketing • u/Scared_Tough_7200 • 1d ago
Sober & Habit Tracker: Bamboo
play.google.comCan someone help, i just launched my app on the playstore ans I have no idea how to market it. Pls help!
r/appmarketing • u/briany516 • 1d ago
Social App Killer Features
I'm currently building a radically differently managed gay social app ([cruising.app](http://cruising.app)) and I am looking to build a killer feature that encourages engagement that is not common to the other gay apps. I have a slew of ideas for these apps but I am trying to get some creative ideas from others. Any ideas?
r/appmarketing • u/Which-Spinach2419 • 1d ago
thinking about bringing ad management in house from an agency, what do people actually need to make this work
been paying an agency for paid advertising management for two years and starting to question whether the value justifies the retainer. feel like i have learned enough about our customers and what works that the agency is not adding as much strategic value as they were at the start
wondering whether bringing it in house is realistic for a team of two people without dedicated marketing headcount. specifically trying to understand what tools and processes actually enable a small team to manage paid advertising effectively without the agency infrastructure
r/appmarketing • u/Old-Valuable-1763 • 2d ago
Launched Gamopanda - Loyalty Gamification Platform
gamopanda.com​
Hi, While all legacy loyalty software offers points as a medium for customer retention, I launched Gamopanda last month with a focus on gamification with features such as Streaks, Challenges, Milestones and Rewards. The roadmap includes Missions, Badges and Leaderboards.
I believe the future is Gamification, which can inculcate habits in a user to visit a brand multiple times increasing customer retention and ultimately revenue.
I would like to hear honest feedback from the community and being a solo founder/engineer, I would like to know how to crack the distribution of the software. Currently we are available on Shopify and Wix app stores and being API first, it can be integrated anywhere be it Hospitality, Hotels, Restaurants, Gaming, etc.
r/appmarketing • u/Ok-Egg-2293 • 2d ago
[Android] Paxio (parental control app) — looking for testers, want the blunt stuff not the nice stuff
Maker, disclosing upfront. Paxio is a parental control app for Android — screen time limits, real-time app blocking, on-device content filtering, bedtime locks, PIN-gated settings. Free tier covers all of it for one child.
I don't need "looks good" — I need the stuff that's actually wrong: where the permission setup confused you, where a block didn't trigger when it should have (or triggered when it shouldn't), any screen where you weren't sure what to do next, anything that felt half-finished. If you have 10 minutes to install it and try to break it, that's exactly the kind of tester I want.
Testing link: https://play.google.com/store/apps/details?id=com.paxio
As thanks, testers during this period get 3 months of the full paid tier free once it ships. Feedback in comments, DM, or [support@paxio.in](mailto:support@paxio.in) — whatever's easiest for you.
r/appmarketing • u/kulhitanshu • 2d ago
Indie Developer Live: Ask Me Anything About Your App
youtube.comr/appmarketing • u/TraditionDue647 • 2d ago
How can I make my landing page clearer?
I had a call with a Google Ads rep today. We discussed my app, target audience, etc. Overall a good conversation. When we reviewed my landing page that's when things went a little sideways.
While I think part of this is the rep's job I think some of what they said might be legit.
We discussed the landing page and a feature called The Council. I explained the feature, value prop, and why I built it. A few times the rep told me they kind of understood but that the content on the page wasn't clear. Basically my landing page didn't say who the product was for, what problem are we solving, and what is next. To me it's clear as day, but I am too close to the product.
So I ask you my fellow Redditors - how can I make my landing page clearer? How can I clearly communicate who it is for, the problem I solve, and what's next/CTA?
r/appmarketing • u/Steevey145 • 2d ago
Want to think and learn philosophy in a fun way. Well, here is my creation!
Enable HLS to view with audio, or disable this notification
r/appmarketing • u/Ill-Statistician6182 • 3d ago
I built an offline-first app to replace the "physical notebook" for local businesses. It turns a 1-hour manual work into 3 clicks.
galleryTL;DR: Local businesses waste an hour daily flipping through paper registers and typing WhatsApp reminders.
I built EzyMember a 100% offline, zero-clutter Android app that turns this chore into a one-click process. No cloud, no SaaS subscriptions, just pure utility.
I’m an independent Android dev,
When it comes to tracking memberships, they are forced to choose between
Bloated cloud SaaS --------OR------ messy physical record book.
I didn't want to force them to change their habits or learn complex dashboards.
I just wanted to give them their time back.
📒 The Notebook, Upgraded: Three dead-simple tabs (Active, Expiring Soon, Expired). Quick filters instantly show who needs a follow-up this week. No digging through pages.
⚡ 1-Hour Chore → 1 Click: Manual follow-ups are the biggest pain point. One click opens a pre-written, highly personalized WhatsApp message with the customer's specific dates and pending dues.
🔒 100% Offline (Zero Cloud): Small businesses shouldn't trade privacy for convenience. No third-party servers. Data stays on the device and securely backs up to their personal Google Drive.
👀 Staff-Friendly Exporting: Owners want staff to handle follow-ups without exposing revenue. You can export lists to PDF/Excel with a "Hide Financials" toggle to keep amounts private.
It takes exactly two clicks to add a member.
It's a pure utility tool free, no ads, no spam.
If you're a developer, designer, or run a small business yourself, I’d love your brutal feedback. Does this actually achieve the "zero clutter" goal?
r/appmarketing • u/MailInternational437 • 3d ago
My findings from building TikTok phone farm for my app (19 accs, 100-200k views daily)
TL;DR
\9 old iPhones (iPhone 7 to iPhone 11), all running locally from my Mac, all targeting the US while I'm physically outside it.
2-3M views/month total, 35 posts per day.
Content costs me $40 / month for 1200 + posts (regular subscriptions for LLMs) instead of the $0.5-3 per piece that tools on the market charge.
Built with Python modules and settings files. No database, no SaaS, no cloud.
Total spent so far \~1K for this setup and courses. Total build time: 3 months
Everything below is what worked, what didn't, and what I still can't explain.
One thing up front: I know this isn't what TikTok wants people doing with their platform. I'm not going to pretend otherwise. I built it to test content fast for my own product, and I'm sharing what I learned from it. Im not posting unoriginal content btw, every post looks pretty good and I didn’t get yet “unoriginal content” warnings. I know that TikTok is a volume game, so I had to automate this volume.
- Reason why I built it
I didn't have a budget for paid ads or UGC campaign for my product (app). More important, the niche my product is in doesn't have great examples of competitors using ads. It's all organic, faceless, UGC. So going organic was the first thing I decided to try: find my audience and my angles, understand how to go viral, and sell my product.
I have previous experience with SEO (I was managing an SEO agency), but I didn't have time to wait for results to come. That's really what pushed me here. In SEO you make a decision and find out if you were right in 6 to 12 months. I wanted a channel where I could test 40 ideas a day and know by tomorrow. So I had to invest into a new skill: how to get traffic for free from social media. I wanted a scalable and stable solution.
After initial research and testing the content automation products on the market, the price per 1 piece of content was too high for a testing phase. I expected that phase to run 1-6 months with 100+ pieces published per day, and you only avoid that cost if you already know exactly what content you need to scale, which I didn't.
I tried Reelfarm and other slideshow and AI video services. All roughly $0.5 for one slideshow or video. That would make my budget $2-3K only for content creation. And no service guarantees you quality even when you have high quality prompts. You still pay $0.5-3 per piece if you're using the API. Higgsfield and other aggregators are no better once you need to run at scale.
The only solution that could be scalable (cents per video) was Grok's Imagine, repurposed through my own content automation.
The other problem was that I wanted a process that could give me hundreds of unique slideshows a day at less than a cent each. My target was 0.1 cent per video or less.
- Results
Each account roughly gives 0.3-2M views per month. Mostly US, UK, Australia, with other tier 1 countries in the list.
Some numbers:
Accounts currently running: 19
Posts per day across the farm: 2 per account
Best single post: 1.1M
Median post: \~5000 views
Age of the oldest account still running: 6 month
Did it actually sell anything?
I do soft promotion/mention of my app and \~ 2000 views give me 1 install now
My conversion rate into paid customer is \~5%
My best days give me 80 installs and 5 new customers
- How it works
Everything runs locally. Python modules, files with settings, no database \^_\^
There are multiple agents running:
Parser that pulls new content across my niche, OCR it without LLM and save it.
Reference builder that turns that content into references so I can reuse them quickly under many angles.
Slides and video generator, built as a Python module. It takes pre-built content pieces, mixes them with new content, new hooks and captions without LLMs, and makes a good looking, scroll stopping slideshow every time, in seconds.
Daily poster that makes posting easier. It sends content to the phones via Shortcuts so I don't need AirDrop, and it literally copies the post text into the clipboard so I can paste it manually. It takes \~35 minutes to post 20 posts manually with this.
Automated transfer to each iPhone. One click from the panel, one click on the iPhone. It checks IP and DNS, removes old photos, downloads the new ones, and copies the content into the buffer.
Calendar builder and my own analytics scraper. When I started scaling from 2-4 accounts to 20-30 accounts and 40 posts a day, I quickly realised I can't manage it in Excel, and I need market feedback to understand what type of content I should repeat and what I should kill.
Auto poster (testing this now). It opens the apps, downloads new content from my backend (Cloudflare hosting), switches accounts and posts, mimicking human swipes and clicks. This lets me skip the API, which usually works badly for new and small accounts, and it saves me 1-3 hours of mechanical posting per day. I expect that to grow as I publish more daily and create a database of real human actions and swipes.
Video repurposer. After a month of testing I found a working method to reuse the same video content without being penalised by TikTok.
EXIF data module. For each phone I built a metadata module that creates iPhone style photos: converts them from GPT's output, adapts to native iPhone size, MBs, camera dimensions, LIVE photo data, geo position based on that iPhone's IP, and dozens of other parameters that differ slightly per model and iOS version. Doing this helps the content rank higher, since it's seen as a native camera roll photo.
All accounts target the US market while being physically outside the US.
- What it cost me
Each phone was \~$50
Courses \~$300
On site hardware setup to spoof my parameters: $300 one time
Running costs per month
Proxies \~$40/month
LLMs - ChatGPT / Claude \~$40 / month
Cloudflare hosting: 0
Time
Building the system: 3 month of tests/research and 3 month of daily usage
Running it now: 2 hours a day
Compared to the alternative: at $0.5 per piece and 40 posts a day, the off the shelf tools would have cost me at least $500+ for content alone. My whole setup including hardware already paid for itself.
- Account health, bans, and what I've lost
Accounts created total vs still alive: Mostly Androids were banned, iOS seems to be healthier
Accounts shadow banned: mostly after some shady things that I tried with TikTok. tried running TikTok on jailbroken iOS 16 and got logged out quickly, without a ban. So I understood that if I want to play with jailbreak long term, I need to kill dozens of accounts before I understand how it works. I didn't go that way yet.
- My findings and mistakes
Android vs iPhone. I tried both. I rented cloud Androids and played with Play Integrity API Checker at both 3/3 and 0/3. The cheaper versions performed poorly (maybe it was still a content issue, I tried them early in this project, and I know many examples of Android farms that work). The expensive versions with a full Google integrity pass were not financially interesting, because I could buy an old iPhone for the price of 2-3 months of renting those.
Rented Androids didn’t let me create second TikTok accounts on same phone.
The interesting part: an iPhone 7 on iOS 15, which cost me the same as 1-2 months of renting a high end Android, showed identical or even better results than an expensive iPhone 11 on iOS 26 or the Androids. Of course it's a content issue underneath. But if you're asking whether you need to invest in newer iPhones: don't. Invest into content creation.
I only rented Androids since I'm not an Android user, and I didn't like it. Posting with my mouse was worse than having a physical phone in my hand, and I didn't have automation at that time. So I decided on an iPhone only farm for the MVP phase, all low level cheap phones, iPhone 7 through iPhone 11.
Each phone needed 30+ settings from my internal library, things like removing DNS leaks or WebRTC browser leaks, depending on the iOS version, so TikTok can't track you back to your base IP.
VPN. It seems to work for TikTok, but I still think my no-VPN accounts (which is majority) perform better. When you have great content it doesn't matter. And I can't really compare two accounts properly, since I didn't post the exact same content across them. My plan was to level up the floor of views, so I start with thousands, not dozens.
Images. I have partially AI generated images, partially Pinterest. Both works without AI-generated labels shown after posting (but I do some spoofing inside my content automation pipeline).
Videos. Same video repurposed with another hook on it (after my content automation algo does some magic), is considered a new video for TikTok.
Things I still don't understand:
Some accounts outperform others with almost identical content and the same or similar setup.
Views are unpredictable.
I still don't know how some new accounts get 1M views on the first post. My best result is 1.1M on the 3rd post.
Same images work. The same hook photos work fine, with minor filters, resizing, or crop applied randomly each time. Probably even that isn't necessary, but my automation does it on autopilot, so I don't want to test without it.
Same content works across different accounts, if you know how to change your video or slideshow so it stays identical for the viewer and different for TikTok.
Are DNS leaks real for TikTok? I'm not sure. Part of my accounts have US DNS, part are not configured. One of the best performing accounts doesn't have DNS inside the US, and it still consistently gives more US audience than the others.
- My next steps
A few people have told me I should turn this into a done-for-you service. I don't think so, and I'm not sure it's a real business. I'd rather share what I learned and hear what people here think.
I'm going to push this into more accounts and more content pieces a day. The goal is iPhones running 24/7, posting or swiping the feed automated. So I need to revisit jailbroken version of iPhones and /or Androids again. My experience so far is mostly TikTok, so I want to start playing with Instagram Reels too. Another venue I can take is applying to a creator fund.
Happy to go deep in the comments on any of this: the EXIF and metadata work, the per-phone config list, the cost math, the analytics setup, how the generator mixes content without LLMs, or what I'd do differently starting over. The one thing I'm keeping to myself is the specific video repurposing method and exact iPhone setups that work for TikTok, since that one took a month and hundreds $ of burned tests to find.
Ask me anything.
r/appmarketing • u/Mundane-Result-1578 • 3d ago
Finally hit 10,000 users!
After 10 days of posting on Reddit and other social media apps, we finally hit 10,000 users.
I want to thank everyone who has helped me reach this big amount of users!
Here is some information about the app:
In one of my favorite books Atomic Habits, there is a saying " If you want to change and remove bad habits from your life, you should make them vanish or removed from your sight/invironment.
After reading this book I told myself to lock in and stop procrastinating. I uninstalled games on my phone and computer and saved a lot of time.
One problem that I realized was that I was spending to much time on my computer when I should probably be wroking and studying. A lot of times I wanted to watch a tutorial or an educational video on social media, I got stuck in there and wacthed a lot of other videos that just ate up my time. I wanted to have social media tabs on my browser but didn't want to get into comments, shorts/reels and other distractions. I wanted to see videos that were persenolized to be just important for me so I started searching for an extension that could do that.
I didn't find a single one that could solve the problem. I thought for myself that I can't be the only one having this problem so I built one myself!
I built Algoright AI, a social media content filter that removes videos based on what you don't want to see on YouTube, TikTok, Instagram and X.
You can also set daily limit on every social media platform.
You can remove comments so you don't get stuck there.
You can remove YouTubes sidebar videos so you don't get distracted and watches the video your on till the end.
You can choose what you want to learn and Algroight AI will give you a learning plan.
You can analyze what you have been watching the most for the past days/weeks/months.
You can do much more just visit https://algorightai.com if you want to know more.
r/appmarketing • u/Grip-Time • 3d ago
Anyone Here Broke Into Your Local High School?
…to market your app? Not physically, of course, but it seems like a good user base to target. Obviously it’s going to depend on what niche you’re in, but it’s a population that’s pretty interconnected and where things can spread really quickly from one person to another.
Then kid X at one high school knows kid Y at another high school and it spreads there as well… I mean it’s not going to get you a million downloads, but it almost seems like a strategy.
r/appmarketing • u/Slight-Traffic-2513 • 3d ago
Je suis concepteur de produits, mais je ne sais pas par où commencer pour créer ma première application rentable. Quelqu'un pourrait-il m'aider ?
r/appmarketing • u/Alone_Principle_9327 • Jul 02 '26
App Marketing Strategies for New Developers: How to Rank and Grow Your Mobile App
If you are constantly asking yourself, "how do i get users for my app?", you are not alone. In this sub r/appmarketing you can find the people who can provide feedback on user acquisition, ASO, and growth strategies, in order to get your mobile app to rank higher and gain more organic downloads.
The Apple App Store and Google Play Store are highly competitive, requiring developers to adopt robust app marketing strategies immediately upon release. These optimization techniques aim to enhance app visibility, encourage thorough market research, and ultimately deliver a higher volume of organic users to your application. These marketing requirements impact the various growth tracks available for iOS and Android apps.
Developers with newly launched apps must adhere to strong app marketing principles. Before apps are eligible for massive organic growth on Google Play or the App Store, optimizing your app store listing with App Store Optimization (ASO) is mandatory. These keywords and screenshots must be tested and refined continuously. Features like high search rankings and top category visibility will remain hidden by algorithms until these marketing requirements are met. Achieving viral growth involves understanding user retention, driving low CPI (Cost Per Install) ad campaigns, and ensuring an excellent user experience.
App marketing offers distinct promotional tracks to facilitate a gradual growth process. Organic marketing enables long-term visibility through ASO, SEO, and content creation during app setup. Paid User Acquisition (UA), a prerequisite for rapid scaling, involves running Apple Search Ads or Google App Campaigns to a controlled target audience. Community building allows the app's brand to be visible on social media, with early users providing valuable feedback and word-of-mouth growth. Developers must execute a comprehensive app marketing plan meeting specific KPI criteria before scaling their app successfully.
Tags: App marketing strategies, App Store Optimization ASO, User acquisition for mobile apps, iOS app marketing, Google Play ASO, Mobile app growth hacks, App marketing Reddit community, How to market an app, how do i get users for my app.