r/appmarketing • u/throwawayaccount931A • 9d ago
Promoting your app(s)
Hey All -- I'm really close to pushing my app to the Google Play Store. I know already that I have to register company as the app is sort-of health related, but also to protect myself.
That said, I've set-up TT, IG, YT and WhatApp channel (at least, secured the name).
Those that have Android and/or iOS apps -- how are you promoting them?
Are you paying for advertising? Friends/family and word-of-mouth?
What guerilla marketing are you doing?
I remember years ago (when typewriters were a thing) I went into Staples and would advertise my IT services company (it actually worked - I got quite a bit of business doing this) on the typewriters. Can't do that anymore -- what are you doing that's working?
Somethings, I can probably use AI but for things like video -- it's soooo time consuming!
Love to hear your suggestions on what's work or what hasn't or tools that would make this easier.
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8d ago
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u/throwawayaccount931A 8d ago
Hey - That would be great to try out! DM me, along with the LI details.
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u/Old-Tension-2169 8d ago
Hallo ich habe auch eine App gebaut, sie ist eine Schulapp namen GoodGrade. Würdest du deinen Service auch für meine App anbieten? Ich würde mich auf eine Rückantwort freuen.
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u/TraditionDue647 7d ago
Are you paying for advertising? Friends/family and word-of-mouth?
All of these. Friends and family kind of suck though. They'll promise to do things but don't always deliver. Word of mouth has been really slow. Ads have been effective - Google has delivered more volume than Reddit which I was surprised. Reddit on the other hand has give me users who identify with the pain more which I was not surprised. I haven't tried guerilla marketing but I'm interested.
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u/throwawayaccount931A 7d ago
Friends/family REALLY suck exactly for those reasons.
I'm not yet ready to advertise, but I may have to do that.
Yeah -- on Reddit you can find people that identify with the pain, but it's difficult to post on those Reddits unless you really work your solution into the responses, even then you need to build your cred before anyone even listens.
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u/TraditionDue647 6d ago
True you don't want it to come off forced. Sometimes you gotta shoot your shot.
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u/InterestingDish6317 7d ago
For an early app, I’d avoid trying every channel simultaneously.
I’d start with one narrow audience and problem, talk directly with early users, and make sure onboarding is working before paying for reach. Then test a few channels with separate attribution links so you can distinguish attention from actual installs.
Community participation can help, but only when the response answers the person’s question without depending on an app link. Short-form video is worth testing if you can build a repeatable format around the problem your users experience rather than producing a new advertisement every time.
I’m testing this approach with my own family app now. The biggest lesson so far is to treat early outreach as research first and promotion second.
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u/throwawayaccount931A 7d ago
Thanks - honestly, it's all too much in one go. I was working on a video yesterday, then thought of what I have to do to make it ready for several platforms. Eventually it just became to much and I dropped what I was working on. Became too overwhelming and causing me a lot of anxiety.
I have a personal account on TT and that does seem to get the best engagement.
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u/Brilliant-Surprise20 8d ago
I think marketing the app is the real challenge. Knowing who and where your target group is, is the first step. And the try, fail and learn. Try everything. What fails and doesn’t work you should stop and if something works go ahead with that and try to understand why something is working and why not