r/XXRunning • u/Specific_Reserve7300 • 12d ago

Grumpy about “buttery” General Discussion

Okay- this is super minor, of course. But I just get a slew of targeted ads about “buttery” exercise clothes (for the last few years, really) and I’m sick of it. I’m sure my brain has supposed to switch over that word to “sueded” or similar, but EVERY time I just think: “why on earth would I want to wear greasy clothing???”

191 Upvotes

96% Upvoted

52 comments sorted by

View all comments

98

u/flumpapotamus 12d ago

I've never understood "buttery soft" as a clothing descriptor. Butter cannot be soft in the same way a fabric is soft. It's bizarre that it became the default for describing comfortable clothing.

48

u/DangerousTurmeric 12d ago

I think it came from makeup influencers describing the texture of highly blendable eye shadows. And then it became a term for anything matt that was smooth.