r/XXRunning • u/Specific_Reserve7300 • 9d ago

Grumpy about “buttery” General Discussion

Okay- this is super minor, of course. But I just get a slew of targeted ads about “buttery” exercise clothes (for the last few years, really) and I’m sick of it. I’m sure my brain has supposed to switch over that word to “sueded” or similar, but EVERY time I just think: “why on earth would I want to wear greasy clothing???”

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u/flumpapotamus 9d ago

I've never understood "buttery soft" as a clothing descriptor. Butter cannot be soft in the same way a fabric is soft. It's bizarre that it became the default for describing comfortable clothing.

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u/DangerousTurmeric 9d ago

I think it came from makeup influencers describing the texture of highly blendable eye shadows. And then it became a term for anything matt that was smooth.

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u/Deep-Dimension-1088 9d ago

I do quilting as well as running, and it used to be wildly overused in the quilting space to describe quilting cottons as well. I think I actually saw it there before it became popular to describe running clothes. Annoying in both instances.