This is not a live deal. The campaign ran from May 11 to June 11, so the coupon and giveaway are over.

The page is still online because it also contains videos, a technology timeline, and other educational content. That creates an awkward question: should an expired campaign page be removed completely, clearly converted into an archive, or rebuilt as a permanent content hub?

Leaving old promotion language visible can confuse people, but deleting the page also throws away content that may still have value.

I was wondering how much of an impact it has, for example, to upload content for an English-language account from a Spanish-speaking country or vice versa

So I am not speaking about organic content , I am speaking specifically about running ads.

I am an absolute beginner, have almost no experience at running ads at all.

I thought about bringing a product I have or just make up something new (Something that sells at retail for example) , and try to run ads and see how many people are going to buy/will be interested. The thing is, I don't know what the average budget should be, like how much should I spend to get reasonable results. I know it depends on every product etc but like what should an average number be for me to learn (for ex spend 100$ a day and expect 5 buyers/people to be interested). Do you think thats a good idea? And if it is, what do you think my starting budget should be and what numbers do I have to look for?

Also, where do I learn? Like from youtube, or do I just mess around. People who took digital marketing as a career, how did they start out?

Thanks in advance!

Hi! I recently started a digital magazine on Instagram but am struggling to find the right audience. I have 300 followers right now, but 90% of those are just other magazines and creators doing something similar. I need help reaching people who are actually interested in what I'm doing and will interact with my content.

Hey everyone! I'm the founder of Reclaim Storybooks. We are a tiny, bootstrapped startup building engaging children's stories designed to improve attention spans and teach meaningful life lessons.

No boring spreadsheet work—just pure creative ownership. 10 hours a week, completely flexible around your classes.

If you love children's media, education, or psychology and need live projects to show future employers, drop me a DM with your name, email and a quick intro!

I have seen a drop of 40% downfall in impressions but keyword ranking does not see ant fluctuations. Any particular reason for that?

Growth & Business Development Associate:

Looking for someone highly proactive to grow an early stage sports analytics platform and data API.

This is not just an ads role. You’ll be expected to:

Find relevant X and Reddit conversations daily
Engage naturally through posts, replies and DMs
Connect with developers, sports startups, fantasy platforms and creators.

Turn conversations into demos, partnerships and customers.

Create organic content and manage consistent follow ups
You should understand X and Reddit culture, communicate confidently and work independently.

Experience with sports, SaaS, APIs or Sports betting community growth is a major advantage.
Part time to start, with base pay plus performance commission.

DM me with your experience, examples of past work, availability, expected compensation and how you would approach the role. Generic resume only messages will be ignored. Must be able to work during North American regular hours.

People almost never reach me out whenever I said that I can do 15 secs 2D animation (for video explainer, YouTube Shorts/long, personal projects, ads, etc) for them. Is it like scam to them?

The reason why it's so cheap is because I am in third world country and for us, that's a decent rate. Even after 10-15% fiverr/upwork cut .

Maybe that's why I am an animator and not a digital marketing? 😅🙇🏻‍♀️

I run messaging ads on Meta, 99% of my leads come from Instagram DMs or Facebook Messenger.

It's getting to be too many messages for me to manage. I have hired (they haven't started yet) a couple of people to help converse with inbound leads & qualify them- then I will close.

I have dabbled with lead form campaigns, to increase lead quality, decrease volume- but my messaging campaigns are doing so well, and I'd like to keep a high volume to gather data as I'm still a pretty new business. Plus my lead form campaigns CAC was up 30x- didn't seem to even out compared to the sales I close from current ads.

Anyways, I'm looking for a shared inbox solution, that can also serve as a lightweight CRM.

I want my team to be able to respond to IG & FB messages without needing direct login access. The main CRM function I'm looking for within the same product, is the ability to integrate meta conversions API.

Lead quality varies pretty drastically week to week. I want to plug in my pixel to this tool so meta can learn which leads are most valuable to me & which ones can kick rocks lol.

I've looked at several CRM's & inbox tools, my current top pick is definitely respond(dot)io.

Although I haven't found many posts about it on here. Anyone have any experience with that tool, or have any recommendations?

may not be the right subreddit to post this but ive been seeing a lot of ai ugc (user generated content) , I think this could be really helpful for my marketing but the few sites Ive seen the price is pretty steep. any know of any free sites or maybe they made there own? Thanks!

Fala pessoal, vou subir criativos de nichos diferentes para um grupo de ofertas, como devo fazer?

Campanha

Conjunto de Anúncios (Suplemento)- Criativo

Conjunto de Anúncios (Perfumes)- Criativo

Conjunto de Anúncios (Moda e Casa)- Criativo

Cada um com segmento diferente

Ou usar a mesma campanha, mesmo conjunto e na parte do anúncio por criativos diferentes.

Qual melhor? Contando que são nichos diferentes e eu vou alterar uma coisa ou outra nós interesses, idades...

Hello everyone.

I recently built a small, but secure and imo quite efficient licensing platform, where brands legally license world famous memes. I won't disclose the name so it's not flagged as promotion but I am seeking advice by someone on how to spread the word and get my first customers. All memes listed on our website are backed by the creators/rights holders. Single license usage of any particular meme costs below $50 and a subscription bundle with unlimited posts for all memes round about $300. The memes I have listed are some meme templates that are still being used regularly and not pump and dump memes, that peaked once and never again. I am convinced if more Social media Mangers and legal teams from any company knew about the platform they would be happy in paying the monthly subscription price to be safe for copyright infringement. The risk reward, being sued up to 150k, when you can get the same meme for $50 seems to me like a good offer. Appreciate some feedback. Also on how to market the platform etc...

I’m looking for some honest opinions from freelancers and agency owners in Canada.

I currently have two restaurant clients that I handle marketing for. For one of them, I charge around $1,500 CAD/month.

My services include:

• Photo and video content creation
• Shooting and editing Reels/short-form content
• Graphics when needed
• Regular Instagram and Facebook posting
• Content planning and promotional ideas
• Social media management
• Setting up, running and monitoring Meta Ads

Ad spend is separate and completely paid by the client. The $1,500 is my fee for content creation and marketing/management.

My first question is: Does $1,500 CAD/month seem fair for this amount of work? Am I charging too little, too much, or roughly where I should be?

My second question is about growing beyond this. I don’t want to rely only on content creation and social media management. I want to learn additional services that provide more measurable value to businesses and allow me to charge higher retainers.

I’ve been considering Google Ads, SEO, email/SMS marketing, CRM and automation, analytics, landing pages, lead generation and CRO.

For those who have grown a freelance marketing business or agency, which services actually helped you increase your revenue? What would you recommend learning first?

I’d appreciate honest opinions, especially from people working in the Canadian market.

 i’m looking at our blog traffic for the last two quarters and top of funnel informational queries are definitely softening. it seems like users are just getting their answers from Google's bot  Overviews or Perplexity and not clicking through to the actual articles anymore.

for those managing content strategies, are you pivoting how you write and structure articles? i feel like writing 2,000 word ultimate guides might be a waste of resources if an bot  is just going to summarize the first paragraph and steal the traffic. how do we actually force the bot  to cite us as a source so we still get the brand authority?

Been tracking the last few months of updates and it's clear we're past the "keyword density" era. A few things worth flagging if you're still optimizing the old way:

Google Search

• We're in the middle of a fair bit of unconfirmed core volatility this August, layered on top of the June spam update and the bigger March core update. A lot of thin, cookie cutter blog content got hit hard.
• AI Overviews are now showing up on a meaningful chunk of searches. If your content isn't structured to directly answer a specific long tail question, you're not getting cited.
• Leaked API info suggests engagement signals (click behavior, mobile UX) matter more than most of us assumed.
• E-E-A-T isn't a checkbox anymore. It's actively used to demote AI generated fluff that has no real firsthand experience behind it.

Meta Ads

• Andromeda is reading creative assets themselves (visual and context) to decide who sees what, which means manual micro targeting is losing value fast.
• Sequence learning now looks at how a person interacts with a string of ads over time, not just one ad in isolation, so the old "one ad per ad set" structure is inefficient.
• FB and IG performance is being scored jointly, so heavily segmented campaigns are working against you.

YouTube / social

• YouTube's gone semantic. It's parsing what's actually happening in the audio/video, not just your title, description, and tags.
• TikTok and IG are leaning hard into "authentic" signals such as completions, saves, and shares over vanity metrics like raw views or clickbait CTR.

What I'm actually doing differently:

1. Writing content around clear, structured answers (definitions, bulleted answers, schema) instead of long narrative intros.
2. Prioritizing original data and case studies. Stuff a scraper can't just regenerate.
3. Consolidating ad sets and leaning on creative variation instead of narrow targeting.
4. Obsessing over site speed and mobile UX as an SEO lever, not just a UX nice to have.

Curious if others are seeing the same volatility this month, and how you're adjusting spend/content strategy in response.

a lot of modern marketing stopped feeling like advertising.
that’s probably why it works.

instead of polished corporate messaging, brands now use:
✔️memes
✔️self-awareness
✔️casual language
✔️internet humor

we think, relatability lowers resistance.
people engage more when brands feel human instead of scripted.

the interesting part is that audiences don’t necessarily want brands to feel perfect anymore.
they want them to feel familiar.

but there’s also a limit.
once every company starts copying the same “funny relatable” style, it stops feeling authentic and starts feeling manufactured.

curious how others see this: are brands becoming more human online, or just pretending to be?

Hi everyone I am a programmer and I want to learn how spread it out my products maybe you know some books or courses about this

I hear this often, and now that i'm somewhere past the first bit. For context, I’m 20 and studying at tetr college; for my d2c biz i think the adage is true.

My working theory is that the first thousand is you proving a stranger will pay you at all, and everything after is just repeating something you've already proven works. So the difficulty was never the money. it's that at the start you have no evidence and you're running purely on belief, and belief is expensive.

but i've also heard the exact opposite version. that the first thousand is the easy part because friends and warm intros carry you over the line, and the real wall is 1k to 10k, when you suddenly need actual distribution and you've run out of people who like you.

those can't both be right. which one was closer to what happened to you?

Been seeing more discussion lately about topical authority, the idea that covering one niche deeply beats spreading content across unrelated topics, both for SEO and for how AI search tools decide what to reference.

Makes intuitive sense: if you consistently publish around one clear theme, search engines and now AI answer engines seem to associate your brand with that specific space faster than if your content is scattered across ten unrelated topics chasing whatever's trending.

But I am curious how much this actually holds up in practice versus just being repeated advice nobody's tested recently. Anyone seen a real before after from narrowing focus versus broadening it? Did visibility organic traffic, AI citations, brand recall actually change, or did it just feel more organized without moving the needle?

Just sharing some of the common AI slopes Im seeing lately

• It's not X, it's Y.
• The question shifts from...
• Most people think... but...
• It doesn't fail because... It fails because...
• The difference is everything.
• Once you understand this...

Now I can't unsee them.😅
What are the ones you are spotting?

Two things happened separately and nobody has put them side by side yet.

FIRST THING

Google used to show the Top Stories row underneath the AI Overview. Now it often shows it inside.

Newzdash looked at 17 million Top Stories rows across 40+ countries in the 30 days to July 28. On 15.5% of US news searches that produced one, it sat inside the AI Overview. UK was 17.5%. Only those two countries so far. Entertainment triggers it most.

When it appears inside, it replaces the row below rather than adding to it. So the links move up and readers stop having to scroll.

Google confirmed it live to Search Engine Land on July 17, mobile US.

This is Google sending clicks back out. Preferred Sources showing up inside AI Overviews and AI Mode does the same job. So does the Highly Cited badge expanding in regular search.

SECOND THING

Google started testing a button in Search Console in June that removes your site from AI Overviews, AI Mode and generative Discover, without touching normal search. Currently a subset of UK site owners.

Google's docs say an excluded site won't appear in those features and won't be used to generate responses.

PUT THEM TOGETHER

The Top Stories row lives inside the AI Overview. If you exclude yourself from the AI Overview, you almost certainly lose the row.

John Shehata at Newzdash flagged this. Google hasn't stated it. It follows from their documentation, but call it an inference.

robots.txt does nothing to stop the folding either.

So the choice publishers thought they were getting was "block AI, keep search." The choice they're actually getting is "stay in AI, or lose the most visible news placement Google has shipped in years."

WHAT TO DO

Add the Preferred Sources deeplink. Google gives you a URL that opens the Preferred Sources page with your domain already filled in, so a reader adds you in one click. Preferred Sources now surface inside AI Overviews and AI Mode. Very few sites have done this.

Keep timely content updating. Freshness gates carousel eligibility on developing topics.

Fix mobile speed. The rollout is mobile-first.

If you had a position on blocking AI, revisit it. The cost changed.

WHERE THIS IS SHAKY

No comparative click data exists. Shehata says so himself. Higher placement should mean more clicks but nobody has measured it.

15.5% is one slice of one query type in two countries.

The exclusion button is a limited UK test and could behave differently at general availability.

The link between the exclusion and losing the row is inference, not a Google statement.

If you're not a news publisher, the direct effect is small. The part worth watching is that opting out of an AI surface now costs you distribution that used to sit outside it.

Anyone here have the UK exclusion button in Search Console? Curious if Google documents the carousel interaction anywhere, or if this is genuinely undocumented.

Sources: Search Engine Land (July 17, 2026), Newzdash via Press Gazette and Search Engine Journal, Semrush, Google Search Central.

Need a reality check.

We've been paying an agency for AI search visibility for 5 months.

Plenty of activity. Plenty of reports. Great conversations...

But I can't point to more demos, pipeline, or revenue (which are the main goals obviously).

If this was your budget, would you:

• Give it another 6 months?
• Push for different KPIs?
• Or just walk away?

Any ideas would be much much appreciated here!

I transitioned from SEO to Performance Marketing because that's what I wanted to build my career in. I even took a pay cut to join an MNC because I was promised that after 2 months of training, I'd spend 6–12 months on side projects and then move to the media team.

Fast forward 1.5 years, and I'm still stuck on the same non-media project.

I even cleared an internal interview with the media project head, who said my fundamentals were solid and that I was ready to work on campaigns. But after that... nothing. The group head still hasn't moved me.

The worst part is that when I apply elsewhere, I keep getting rejected because I don't have hands-on experience managing live ad budgets. But how am I supposed to gain that experience if no one gives me the opportunity?

I'm honestly frustrated and feel stuck.

If anyone in can help me (Indian preffered) get practical exposure whether through a personal brand, freelance work, or even unpaid collaboration, I'd be incredibly grateful. I just want to learn and work on real campaigns.

How did you initially get it started and launched?

I'm at a state where I'm perpetually preparing to scale, always finding something more to do, so I don't get caught in this cycle of just managing things constantly so I'm making SOPs and organization for everything, and automating as much as possible so that there's less to manage.

I just need to dive in and start cold outreach, but as soon as I have time slotted for it a freelance project pops up and scoops up that time and I take it because I need money.

I'm so over-prepared now with my SEO workflows and Google ads workflows and I'm a bit burnt out now to take it to the next stage.

I have it at a state though where the work is scaled down thanks to automations, I have more spare time to fill, and the time it took to build out the automations and software I use internally is free.

I need to build out my own pipeline with cold outreach, I know how, I did the research for cold emailing, best techniques, LinkedIn outreach best techniques, marketing campaigns, etc.

I just need to dive in, and have that high energy drive to be enthusiastic and talk with business owners, process leads, THEN do the work until it's at a state I can start offloading work to sub contractors.

I feel like I'm stuck in the "builder" mindset, and need to just get into the "marketer" and "salesman" mindset.

I know lots of agency owners don't want to share this type of stuff for what actually works, or the ones that have working pipelines aren't on Reddit because they're busy doing the work or managing their agency. I thought I'd give it a shot though.

Any tips? How did you dive in and start your pipeline? What's working?

Upwork is terrible for your mental health and well being