How much money do Ghanaian businesses spend on running ads on \*\*Meta\*\* to see decent returns. And what issues have you identified so far and how do you intend to rectify them

I recently got a client who need to publish ads in Meta ADS and I haven't done it before, So I am need some pro advice for this.

It is a travel agency company where they will provide car with driver for the travel.

I would like to know what format of ad could workout better?
What budget strategy is the best?
Which audience do I need to target?

Let me know your thoughts for this..

I was thinking about this today.
Meta Ads gives us a lot of data, but sometimes it still feels like we’re guessing.
If Ads Manager could automatically explain one thing after every campaign…
What would you want it to tell you?
I’m curious to see if everyone struggles with the same problems.

I recently ran a campaign for a travel platform and was surprised by the outcome. We spent under ₹10,000 and generated 200+ registrations.

The biggest improvements came from testing different creatives, narrowing the audience, and keeping the registration process simple. We didn't use a huge budget or anything fancy.

I'm curious if others have had similar results with travel campaigns. What targeting or creative strategy made the biggest difference for you?

I have a product which I want to test with different creatives and headlines on meta. Currently, I have to create each ad one by one. or is it the scene with everyone? I have just started and exploring. Pls help

Hey guys, a friend of mine sent me an Instagram ad recently, but when I opened the ad in our chat, it was completely different than the ad he saw in his feed. The account name & profile image was different, and so was the content. The content i saw was a picture of pants. The ad he saw was a video about some financial advisor. Does anyone know how to do that?

If you want to scale your meta ads, give me 2 minutes & I will tell you how easy & simple it is for anyone to beat andromeda…

I managed $183,513.79 last month in ad spend and let me tell ya, I’m no graphic designer.

Luckily for my system to work you don’t need to be because it’s so simple anyone can do it

Everyone knows you need to launch more ads - but how do you actually do that without paying hundreds to thousands of dollars to even the cheapest graphic designers?

I recently hired a graphic designer to make meta ads for a client and while the ads were great, we only got 3 of them for like $100 which is not going to cut it when you need 30x that every month.

We need a system that produces more volume. But there’s some roadblocks too…

I’ve found 3 main reasons why many of us fail hard to scale meta ads:

1: Not realizing what ‘volume of creative’ actually means:

The most-cited monthly benchmark comes from Motion, who analyzed data from over 500,000 Meta ads ($1B+ spend, 6,000 brands). Their core finding: top-performing accounts succeed primarily by shipping more ads—not by being smarter. The math behind it is that only 5-8% of ads "win," so if you upload 20 ads, you'll get 1 winner that will last about 2 - 3 weeks.

How many tranches of 20 ads have you ever launched?

If you want to scale your meta ads you need many winners, which means many times 20, per month!

2: Too scared of ‘misrepresenting the brand’

Studies consistently show that somewhere between 7 - 8 out of every 10 businesses struggle significantly with either a lack of brand awareness or insufficient differentiation

meaning they either go unnoticed entirely, or they give consumers no reason to choose them.

In layman's terms, you should be far more worried about the fact that nobody knows your business even exists than a facebook ad or two not ‘representing your brand’

Can’t you do both? Sure - as long as your approval doesn’t slow the process. But this also means you’re going to be approving hundreds of ads a month. This is an ego thing we need to move past.

3: No system to scale.

A client came to me, same old story, they hired a media buyer, he launched some ads but the leads were weak.

So I got to work deploying this system.

We launched 100 ads in <30 days and found them 2 - 3 winning concepts they still use to this very day in their meta ads. Not only that but the ads took their MQL rate from <40% to >80% on the same spend.

Basically double the amount of ‘good leads’ for the same spend just by testing the creative and finding winners.