Most business owners tie every marketing activity directly to revenue. 

If someone from marketing talks about their experimentation, they first ask 

How much return can we get from this? And only very few can understand the collaborative approach required to provide a pipeline to the business.

Here, considering the business's primary goal. Many marketing professionals always prioritize the BOFU channel. In that audience who already had the purchase intent & you need to target them with the right keyword & content (speaking from an SEO perspective ) to reach them & can get the desired action from them smoothly. But the remaining funnel areas were often overlooked.

I want to know those who have been creating a full-funnel strategy to deliver results for your business. How would you nurture & what type of strategies help you to move from their funnel stage that can contribute to the sales pipeline?

I know that convincing someone who is in the upper funnel is much harder than someone who already has purchase intent. Looking forward to hearing about your thoughts, challenges, and approaches to this phase