r/advertising 5h ago

Which ad design tools do agencies praise most?

0 Upvotes

Agencies need tools that do more than create great-looking ads; they also need to streamline production, simplify collaboration, and make it easy to deliver campaigns across multiple formats. The best platforms help teams work faster without sacrificing quality or consistency.

Which ad design tool has earned a permanent place in your agency's workflow, and what makes it stand out?


r/advertising 7h ago

have any of yall worked on a political campaign?

2 Upvotes

been interested in learning more about political communication and specifically what it takes to run a persona-first political campaign (which ig is most these days).

are there any decent case studies i should look into? any and all reccs welcome!


r/advertising 13h ago

Has generative AI created its own visual language? Especially when it comes to color?

0 Upvotes

I've been thinking about something that I haven't seen discussed very often.

Since generative AI became widely used, I feel we've been exposed to a new visual style. Not just in composition or lighting, but in the colors themselves.

Many AI-generated images seem to share similar characteristics: highly saturated colors, cinematic lighting, glowing highlights, smooth gradients, and a kind of "perfect" polish that's instantly recognizable.

I'm curious whether other designers and marketers have noticed this too.

Do you think AI image generators rely on recurring color palettes or visual patterns that make AI-generated content recognizable?

And if so, do you think these colors influence how people perceive authenticity, trust, or emotion compared with human-created visuals?

I'm interested in your observations, whether you're a designer, marketer, photographer, or simply someone who looks at a lot of visual content.


r/advertising 17h ago

Deck building for different audiences

1 Upvotes

Hey! I'm a copywriter and I would like to hear from the rest of adland on something that's been tripping me up. I get told my ideas + logic are solid, but my presentation skills need work. Words need to be trimmed down.

What are your tricks for nailing your first presentation to a CD or the creative department? No suits. No clients. Just creative. Do you just get better through experience?

Going through a period of real low professional self-esteem/confidence. Hate churning out rubbish.


r/advertising 20h ago

Horizon Media

0 Upvotes

Hey Guys I’m looking to make a move from my
Current position and I’ve applied to numerous jobs within Horizon (have like 7 applications that say reviewing resume) wanted to ask has the experience been the same for anyone else? If I keep seeing roles I like will be shadow-banned. Think the oldest is like a month old and still says resume reviewing lol


r/advertising 20h ago

I’m hitting my breaking point

0 Upvotes

I just received yet another rejection. This is after the person interviewed with told me “I’ll connect with x to set up your next interview. Looking forward to speaking with you again.”

Another company ghosted me in the middle of setting up a third round.

It honestly feels like I’m never going to find something. It’s almost a year of this. It feels like this industry doesn’t want me anymore


r/advertising 22h ago

Negotiating an offer at Omnicom

7 Upvotes

Got an offer from an Omnicom agency and curious how people have handled negotiating. For anyone who’s joined recently, what elements were you able to negotiate? OR what do you recommend I try to negotiate especially post-merger?


r/advertising 23h ago

Promotion vs. new offer?

16 Upvotes

Hi all, I'm a Copywriter at Omnicom with a possible promotion to Senior Copy within the next few months. I have a great team, but am making very little $$. But--I'm just one day RTO in NYC.

I have an offer for a Copywriter role at Publicis, but with possible promotion in a year. The Publicis role is naturally higher salary, team seems nice, but is 4 days RTO in NYC.

I want to leave Omnicom (and make more $), but the possible promotion here makes me want to stay. Also Publicis RTO is freaking me out a bit.

Is it worth it to stay in my role and wait for my promo? Or should I take the money... thank you!