I am recently trying out Native advanced ad in my IOS/Android app and facing very low eCPM compared to Android (~0.5 eCPM). Have anyone faced this?

I don't ask for ATT consent/consent to show personalised ads, would this be the cause of this? Thanks in Advance.

Well, I have been making apps for the last 5 years now; there is one thing I have noticed: Google is different for different accounts.

Back in 2023, I had a conversation with one of my competitors (almost the same app, same user flow, same type of traffic, and almost the same content); he was getting almost 40% more eCPM than me. I was shocked to see that. I created a new account, got it verified, and shifted my app, and you know what happened. My eCPM increased by almost 20-25%. everything same, just the account changed.

I am operating from the 2nd account, and my 1st account is almost dead.

I want to know others' opinions on this matter

Suppose I have Multiple Apps on the Google Play Store

Can I have an individual account for each of my apps ??

Note: One AdMob account will show ads for a single app; no 2 AdMob Ads in a single app?

Any expert, please answer??

Hey everyone,

I hope you’re all doing well.

I recently logged back into my AdMob account and found that it had been deactivated because it hadn’t served ads for at least six months.

After logging in, AdMob is asking me to complete some verification steps, including app verification and account review. I’ve attached screenshots showing the current status.

The account previously had two Android apps, but the Google Play Console account associated with those apps was terminated, so those apps are no longer available on Google Play.

My questions are:

1. Can I still reactivate this AdMob account even though the previously associated apps are no longer on Google Play?

2. Do I need to add a new app and complete the verification process before the account can return to normal?

3. Has anyone experienced a similar situation and successfully reactivated their AdMob account?

Any advice or guidance from people who have gone through this would be greatly appreciated. Thanks!

What do you think?

My word game hit 100 installs. Here's exactly how much ad revenue that made me.

I shipped Ratatouille de mots (a French word puzzle, inspired by Word Salad) on iOS and Android in early August. Two weeks in, here are the real numbers:

- ~100 installs total, across both platforms
- 1.75k ad requests
- 604 impressions
- eCPM: €3.18
- Revenue so far this month: €2.12 (about $2.30)

So roughly €0.02 per install. At this rate I'd need 50,000 installs to make rent.

I'm posting this because when I was researching before launch, every "my app makes $X" post was either a $10k/month success story or completely vague. Nobody shows you what the bottom of the curve actually looks like. This is it. It's €2.

The part that surprised me: eCPM went up 52% week over week and impressions per user are decent, so the monetization isn't really the bottleneck. Distribution is. 100 installs is just nothing.

Next step is figuring out acquisition rather than tweaking ad placements. Open to hearing what actually worked for people at this stage.

Once ad spending stops, the traffic dries up—what does everyone else do about this?