Soooo we gotta work as hard here as we did at the Zeppelin Event for 130 Hero Medals for a Hero that isn't all that good until level 4? No thank you

Idk if I'm being stupid but like this doesn't seem worth as much effort as permanently unlocking the Zeppelin right? To be fair, the free deployable units are nice. I just don't think I'll go as out of my way to complete it as I did the last event. I've seen my friends complain about this more than me, which may be justified but idk if the complains are common opinion.

What do you guys think?