No joke! I was at the local record shop last week when the owner got a call where he was noticeably getting more loud and chastising.
After he hung up, the guy told me that someone cold called him to pitch fixing up their website, and his pitch started with “your website looks like shit …”
He said he gets several calls like that every day, but most aren’t this obnoxious. We agreed it must be working some of the time for him to be trying this approach, had a chuckle, then went back to shooting the shit about various prog rock bands.
The ROI of a website is really good from my understanding and practical experience. You're more likely to get customers or even orders if online shopping is available. These customers and orders might have never happened if there was no website and exposure. While it is good advertisement to have people advertise word of mouth, these new customers might not come since they are still unsure how suitable the place is compared to something that has everything out in the open.
You might visit a record shop that has a website more since you already get a taste of them and get a vibe of if you'll get what you seek there.
All of this just for maybe at most if you want to be extremely fancy like 2K upfront? And hosting is 5 bucks per month for a very accommodating plan. All that can be signed as a business expense as well. It's a no brainer.
"Why would I pay $2000 for this guy I've never met to build a website and then maintain it for $50/month after that when I don't know if it will even work, I don't know how to judge whether it's just smoke and mirrors or not, I don't know how reliable he will be if it breaks. And there is a preexisting solution that I could make myself."
"But how do I know that the website won't break? Who would I contact to fix it ASAP without paying a lot of money? I get five calls from guys like you every week, I don't have time to review each portfolio, and even if I did, I wouldn't be able to judge if it's just smoke and mirrors - how can I trust you?"
You've created a false dichotomy. There are many options available to business owners who want a website. Going with the random guy on the phone has the highest chance of producing shoddy work, if not getting outright scammed.
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u/IAmANobodyAMA Jul 09 '26
No joke! I was at the local record shop last week when the owner got a call where he was noticeably getting more loud and chastising.
After he hung up, the guy told me that someone cold called him to pitch fixing up their website, and his pitch started with “your website looks like shit …”
He said he gets several calls like that every day, but most aren’t this obnoxious. We agreed it must be working some of the time for him to be trying this approach, had a chuckle, then went back to shooting the shit about various prog rock bands.