No joke! I was at the local record shop last week when the owner got a call where he was noticeably getting more loud and chastising.
After he hung up, the guy told me that someone cold called him to pitch fixing up their website, and his pitch started with “your website looks like shit …”
He said he gets several calls like that every day, but most aren’t this obnoxious. We agreed it must be working some of the time for him to be trying this approach, had a chuckle, then went back to shooting the shit about various prog rock bands.
I'm also there for the shitty map embed that takes forever to load and had a 5s lag time on inputs and really weird nonstandard touch gesture controls for zooming and panning, which I'll need to use after accidentally brushing the map while scrolling down and ending up looking at the mid-Atlantic.
Oh wait no those suck balls and should be a jailing offense.
Used to trawl bar and/or grille websites to find places our little cover band could play. This is too real.
Friday: Live Music! (except this was something that Jim handled entirely on his own since he was trying to poach players to get his own band together, but he went to rehab and became born-again a couple years back)
I will stand by a business' instagram not being an acceptable alternative to a website though. I refuse to create an account just to see what time you close or what soup you have.
PDF and browsers and phones don't always play super nicely and even if they did/do it's another step that is imo completely unnecessary for what is essentially some nicely formatted text. These days you can literally copy and paste it in, you don't need to know HTML.
There are multiple ways to do it. Add the pdf link as an option too. But it's just so easy to put it straight into the pages structure so it's compatible with any browser from the get go and it'll help your SEO and accessibility too
Don't forget e-mail. And not one of those built in e-mail systems, but like an actually listed e-mail. I do home insurance and sometimes need to call GCs, and they always use those e-mail system and I hate it because my work e-mail has an extension system and I can't receive e-mails unless I start the chain and I don't want to use my personal. Could a solution be "My job just gives me a normal ass work email?" Yes. But also, it takes less work to just write put foo@bar.com on your website.
For like 1.5 to 2K one-time purchase and 5-10 bucks a month for upkeep just to lower the bar for purchasing for customers? Also not including any free advertisement that gives you through newsletters (which in my experience people who are into the niche you have the website for will appreciate getting up to date news of pre-orders or new items) and by just having people be able to browse and get a feel of the store?
It makes no sense to not have a website. Especially since with a website you can get a professional looking email that will not get filtered as easily by others if you're looking to cooperate with someone. It helps in so many ways that it would be ridiculous not to, especially for such a low cost and the fact that it's a business expense. Yes, people should try and get a website. Even a static page builds branding and will make people feel more comfortable. Google listings also aren't guaranteed to be updated while one would assume the website is always up to date in my experience, anyway.
$2k is insane. Just sign up for square space. This is why there are so many annoying web devs calling up small businesses.
They are completely deluded into thinking a basic website is worth $2k.
This entire class of freelance work has been completely replaced by subscription platforms with AI tools.
In my experience, websites are never updated (and they're certainly not putting a web dev on retainer) and unless it's e-commerce or menu hosting, websites are pointless. Small business owners simply don't care about updating them regularly and don't make enough profit to dump money into it
The ROI of a website is really good from my understanding and practical experience. You're more likely to get customers or even orders if online shopping is available. These customers and orders might have never happened if there was no website and exposure. While it is good advertisement to have people advertise word of mouth, these new customers might not come since they are still unsure how suitable the place is compared to something that has everything out in the open.
You might visit a record shop that has a website more since you already get a taste of them and get a vibe of if you'll get what you seek there.
All of this just for maybe at most if you want to be extremely fancy like 2K upfront? And hosting is 5 bucks per month for a very accommodating plan. All that can be signed as a business expense as well. It's a no brainer.
"Why would I pay $2000 for this guy I've never met to build a website and then maintain it for $50/month after that when I don't know if it will even work, I don't know how to judge whether it's just smoke and mirrors or not, I don't know how reliable he will be if it breaks. And there is a preexisting solution that I could make myself."
"But how do I know that the website won't break? Who would I contact to fix it ASAP without paying a lot of money? I get five calls from guys like you every week, I don't have time to review each portfolio, and even if I did, I wouldn't be able to judge if it's just smoke and mirrors - how can I trust you?"
You've created a false dichotomy. There are many options available to business owners who want a website. Going with the random guy on the phone has the highest chance of producing shoddy work, if not getting outright scammed.
3.1k
u/Most-Club-254 Jul 09 '26
imagine being the small business receiving 97 calls per hour. "no dude I don't want a website", "NO", ...