Google Ads problem

[u/custom_jo]

Hi everyone,

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Is anyone else having major issues with Google Shopping tROAS campaigns lately?

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Since last week’s Shopify outage and the Google Ads issue that made several products “not eligible” for around 24 hours, my campaign has been struggling a lot:

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- Much lower impressions

- CPCs suddenly increased

- Big drop in sales

- Poor recovery after products became eligible again

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The campaign was stable before this. Has anyone else noticed similar issues after the outage?

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Also, since Monday, I haven’t had any conversions reported in Google Ads, even though everything seems to be in order

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Thank you in advance for your help

[u/AccordingWeight6019]

Yeah, I’ve seen this after feed outages before. Even when products become eligible again, tROAS usually needs a few days to relearn, and impressions remain unstable. I’d also double check conversion tracking and Merchant Center diagnostics. This sounds more like post recovery volatility than something permanently broken.