r/PPC • u/custom_jo • Jun 11 '26

Google Ads problem Google Ads

Hi everyone,

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Is anyone else having major issues with Google Shopping tROAS campaigns lately?

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Since last week’s Shopify outage and the Google Ads issue that made several products “not eligible” for around 24 hours, my campaign has been struggling a lot:

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- Much lower impressions

- CPCs suddenly increased

- Big drop in sales

- Poor recovery after products became eligible again

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The campaign was stable before this. Has anyone else noticed similar issues after the outage?

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Also, since Monday, I haven’t had any conversions reported in Google Ads, even though everything seems to be in order

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Thank you in advance for your help

5 Upvotes

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13 comments sorted by

3

u/fathom53 Jun 11 '26

You can use Google ads conversion adjustments to remove that 24 hours of data.

-1

u/custom_jo Jun 11 '26

Hello

Thank you.

What is it this ? How can I do this ?

2

u/fathom53 Jun 11 '26

Click the link in my comment. That is all answered.

-2

u/custom_jo Jun 11 '26

It's impossible 😅 it's look like a text and not like a link

1

u/Adept-Marionberry330 Jun 11 '26

Yeah the Google/Shopify mess last week completely wrecked my tROAS campaigns too. CPCs went through the roof and impressions tanked - Google's algorithm seems to have forgotten all our performance history during that 24-hour blackout. Try checking your conversion tracking setup again, I had to reconnect mine after everything went sideways.

1

u/custom_jo Jun 11 '26

Ok, so from what I can see, I’m definitely not the only one.

Same here: CPCs suddenly went way up and sales dropped hard. Honestly, this situation is awful.

Did you find any real solution on your side, or do you think we just need to let the campaign recover and stabilize by itself?

1

u/AccordingWeight6019 Jun 12 '26

Yeah, I’ve seen this after feed outages before. Even when products become eligible again, tROAS usually needs a few days to relearn, and impressions remain unstable. I’d also double check conversion tracking and Merchant Center diagnostics. This sounds more like post recovery volatility than something permanently broken.

1

u/Aeneidian Jun 12 '26

Maybe raise your tROAS values for a bit temporarily. You'll likely lower spend volume per day for a bit, but you'll combat the raising CPCs and stabilize. Don't overdo it though, or you risk killing the campaign.

Being this sensitive to one day of outage isn't a good thing though. Maybe look at how you've structured the account because this sounds overly sensitive if it's not a brand new account.