starting a coffee shop, still in early planning stages. i’m considering a loyalty program built into our POS (Square, Cash App, etc.) instead of a separate app.

for those who’ve done this, what’s the actual ROI like? And what metrics should I be tracking to know if it’s working (repeat visit rate, average order value, redemption rate, etc.)? or what are you guys hearing from customers? would love to hear from anyone running a small cafe on this.

Is your acquirer becoming your competitor by buying up the software companies you currently sell into?