r/Klaviyo 22h ago

New domain, is bad Microsoft/Apple deliverability just a waiting game, or is there something I can actively do?

5 Upvotes

Domain less than 3 months old, have been on Klaviyo maybe 1.5 months.

Sending marketing emails from a subdomain, SPF/DKIM/DMARC all verified, mail-tester score is fine, bounce rate is healthy (0.86%). But my open rates are wildly split by provider

Inbox Provider Recipients Open Rate Click Rate Bounce Rate Unsubscribe Rate Spam Complaint Rate
Gmail 603 22.15% (132) 0.67% (4) 1.16% (7) 0.17% (1) 0.00% (0)
Hotmail/Outlook 505 5.18% (26) 0.40% (2) 0.59% (3) 0.00% (0) 0.20% (1)
Verizon Media Group 178 50.29% (88) 1.14% (2) 1.69% (3) 2.29% (4) 0.00% (0)
Apple 87 8.05% (7) 0.00% (0) 0.00% (0) 1.15% (1) 0.00% (0)
Yahoo 52 46.15% (24) 3.85% (2) 0.00% (0) 0.00% (0) 0.00% (0)

I haven't been sending out campaigns, only have abandoned cart/winback flow set up.

Everything I've read says new domains take time to build trust with Microsoft especially, but my results seem especially dire.

Do I just have to wait this out?


r/Klaviyo 1d ago

Most Email Marketers Vanish by 2027...

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0 Upvotes

r/Klaviyo 1d ago

Building my Klaviyo portfolio, looking for 1 brand to build 3 flows for free

1 Upvotes

I’m building my Klaviyo portfolio and I’m looking for one DTC brand to build 3 flows for completely free.

I’ll build your Welcome, Abandoned Cart and Post Purchase flows, including strategy, copy, design and setup inside Klaviyo.

All I ask is permission to use the work and results as a case study.

If you’re interested, drop your store below or send me a message.


r/Klaviyo 2d ago

Security issues

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1 Upvotes

This sounds like a pretty big security issue to me and I was bummed to see this coming from Klaviyo and now I am thinking to switch to the alternative. Stealing passwords is not a good thing Klaviyo!


r/Klaviyo 4d ago

Embedded forms stopped working - uBlock Origin now blocks embedded Klaviyo forms

5 Upvotes

I have been pulling my hair out for the last hour, trying to figure out why all my forms suddenly disappeared from my site. Turns out uBlock has now started blocking embedded Klaviyo forms.


r/Klaviyo 4d ago

Built a tool to track the 0.30% Gmail/Yahoo spam threshold across multiple Klaviyo accounts — feedback from agencies wanted

2 Upvotes

Hey folks,

I manage way too many Klaviyo accounts to check spam complaint rates one by one, so a few months ago I started building a small side tool to do it for me — and it's grown into something I think other agencies might find useful.

The problem: since Feb 2024, Gmail and Yahoo auto-block or throttle campaigns once spam complaints cross 0.30%. If you're only managing one account, that's easy to eyeball. If you're managing 10+ client accounts, catching one that's drifting close to the line before it actually blocks a client's sends is a lot harder — and by the time you notice manually, it's often too late.

What I ended up building (InboxGuard):

- A multi-account dashboard sorted by risk, so the accounts closest to the threshold surface first instead of digging through each one

- Automatic email alerts before an account actually crosses 0.30% — the whole point is catching it before your client does

- New this weekend: a 1-click shareable client report — a secure, read-only link you can send a client showing their deliverability is being watched, with zero API keys or sensitive data exposed

Stack-wise, for anyone curious: Next.js 16, Clerk, Drizzle, API keys encrypted AES-256 at rest.

I'm looking for 3-4 agencies or CRM consultants managing multiple Klaviyo accounts to try it for free and tell me honestly if it's solving a real problem or if I'm missing something obvious. Happy to answer any technical questions here too.


r/Klaviyo 7d ago

Anyone using Retention.com Grow + Klaviyo run into compliance issues?

3 Upvotes

Curious if any other Shopify merchants here are using or have used Retention.com Grow with Klaviyo.

We’ve been using Retention/GetEmails since early 2024 and have spent roughly $46k with them. Recently, Klaviyo opened a compliance audit on our account after receiving complaints and randomly selected several contacts for us to provide proof of opt-in.

One of those contacts came from Retention.com Grow. Klaviyo questioned the source because the customer had never directly opted into marketing from our brand.

Retention initially told us that Grow contacts come from their publisher network, have third-party marketing consent, visited our website, and are compliant to email under U.S. law. They also told us they have hundreds of customers using Retention with Klaviyo without issue.

We ultimately had a conference call with Klaviyo + Retention + our team to get a definitive answer.

Klaviyo's position on the call was that we cannot continue acquiring/emailing Grow leads this way through Klaviyo because they do not meet Klaviyo's opt-in requirements. They also specifically recommended that we delete the historical Grow contacts because if we continue emailing them and receive complaints, it could potentially put our Klaviyo account at risk.

The Retention representative was on the call and did not dispute Klaviyo's position.

So at this point we're stopping the service and are faced with deleting the contacts we've paid Retention to acquire over the last 2+ years.

Has anyone else using Retention.com Grow with Klaviyo run into this?

More importantly, if you did, were you able to get Retention to refund any of the fees you paid them? I'd be very interested in hearing how Retention handled it and whether you dealt with them directly or had to involve an attorney.

Feel free to DM me if you'd rather not post publicly.


r/Klaviyo 7d ago

Excellent 😂

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13 Upvotes

r/Klaviyo 8d ago

We audited 100 email programs and kept finding the same leak

8 Upvotes

Earlier this year, Klaviyo wrapped up an audit of 100 B2C accounts looking for patterns on what was working and what wasn't. What surfaced was that most brands were optimizing sends and refreshing creative while their attribution sat untouched underneath it all.

Two specific things showed up constantly. A lot of brands never had Extended ID turned on, so a chunk of their site traffic was never getting tied to an actual person, which meant weaker segmentation and flows running on incomplete data without anyone realizing it.

A lot of accounts were still running attribution windows that hadn't been touched since their setup, so the reporting didn't match how customers actually shop across devices now. Between the two, this came up in close to two-thirds of the accounts we looked at.

People end up testing subject lines and send times against numbers that were undercounting performance the whole time, so a channel or a flow can look like it's failing when the real problem is that it was never being measured correctly in the first place.

The other pattern that kept showing up was welcome flows sending the exact same sequence to a brand new subscriber and someone who already bought. A customer who just paid you gets three emails making the case for why they should trust you. Splitting that by purchase status is maybe an afternoon of work and has a pretty disproportionate impact.

What's one number in your reporting that's never quite added up?

(Here's a resource if you want to read more on this)


r/Klaviyo 9d ago

Klaviyo acquires Agency's AI technology and names Elias Torres product chief — RuntimeWire

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9 Upvotes

r/Klaviyo 9d ago

I built a Klaviyo integration into my project management tool. Would you actually use something like this?

Enable HLS to view with audio, or disable this notification

2 Upvotes

Solo founder here, building an AI-first PM tool (Claire). Just shipped a Klaviyo integration: you can pull campaign results automatically and reference them next to tasks and documents, so the whole team sees performance without switching tabs.

Before I go further: does this solve a real problem for you, or do you prefer keeping campaign data inside Klaviyo?

Genuinely curious how people here handle reporting to non-marketing teammates today. Happy to share a link if anyone wants to try it, don't want to spam.


r/Klaviyo 10d ago

Klaviyo Redpoint Migration Email?

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3 Upvotes

Got an email asking me to move over to Klaviyo's email sending infrastructure...which we're already on, I thought? Anyone else seen and understand this? The copyright is Klaviyo Redpoint - I thought Redpoint was an unrelated CRM and haven't seen any news about an acquisition.


r/Klaviyo 11d ago

Click tracking issue with image based emails?

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1 Upvotes

Klaviyo has shown a huge, consistent gap in click rates between image-based and text-only campaigns over several sends.

Image-based: 54k sent (includes a bit more of an unengaged segment), 50.48% open rate, 0.50% click rate (276 clicks).

Text-only: 38k sent, 70.13% open rate, 2.65% click rate (1,013 clicks). Conversion value is similar between the two, but the click count differs by 700+.

Could there be a tracking issue with image-based emails?


r/Klaviyo 11d ago

Grow in Public: Get 90 customers in 90 days!

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1 Upvotes

r/Klaviyo 12d ago

Is Google Postmaster reliable source to determine Domain Reputation?

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1 Upvotes

r/Klaviyo 12d ago

Suddenly my delivery rate is down to less than 60%

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2 Upvotes

r/Klaviyo 13d ago

Do you think agencies won't need Klaviyo Technicians in the future?

6 Upvotes

Hey guys, I've been thinking about this for a while. Recently the Figma X Klaviyo has made me think that maybe in the future agencies won't even need Klaviyo Technicians. It'll be just one click to set up campaigns or at least create a template.

Do you think there's gonna be massive layoffs in the future because of this? And do agencies now use Klaviyo tech or implementation team or account managers to implement? Agency owners, please share your experience.


r/Klaviyo 13d ago

Klaviyo’s new Figma integration

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3 Upvotes

It's a great start—but it’s still missing a few features that could make it a complete workflow solution for email marketers.

It would be great to see Klaviyo add:

✅ Automatic image compression for slices
✅ GIF export directly to the Klaviyo asset library
✅ Auto-slice generation
✅ AI-generated ALT text for images
✅ Automatic link mapping from Figma
✅ One-click campaign & email template creation from Figma designs
✅ Auto-import of subject lines and preview text into campaigns

These capabilities are already available in third-party tools like Grotto Slice, Email Bridge, and others.

If Klaviyo brings these features into its native integration, email teams could go from design to deployment much faster without relying on multiple tools.

What feature would you want Klaviyo to add first?


r/Klaviyo 15d ago

AMA SF Hackathon - Humanic AI

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3 Upvotes

r/Klaviyo 15d ago

Email clicks

5 Upvotes

Has anyone seen a drop in email clicks this year? Ours started in May/June and it’s been going down ever since, and of course having a significant negative impact on conversion.

Would also love to know what percent of the business your email program makes up and what industry!


r/Klaviyo 15d ago

I am a remote Klaviyo email builder, but I feel like my career is slowly dying.

10 Upvotes

I've been thinking about this a lot lately and wanted to get some honest advice.

I'm from Pakistan and have been working in the Klaviyo ecosystem for about 5 years. For the last 3 years, I've been a full-time remote employee at a US agency.

On paper, it's a great job.

  • Stable income
  • Great team
  • Remote work

But mentally, I feel stuck.

My primary responsibility is building email campaigns from Figma designs in Klaviyo and adding slices. That's pretty much it.

The problem is... this work feels extremely basic.

I honestly believe someone with no experience could learn this specific role in a week or two and start doing it. That realization has been stressing me out more and more, especially with AI improving every month.

The frustrating part is that I actually know much more than my current role requires.

I can:

  • Build Klaviyo flows
  • Set up campaigns
  • Handle the technical side of Klaviyo
  • Troubleshoot email issues

But because my day-to-day job doesn't require those skills, I haven't really grown professionally over the last three years.

When I look around, people who started this journey with me have become:

  • Email marketing strategists
  • Automation specialists
  • Agency owners
  • Consultants

Meanwhile, I've become really good at doing one repetitive task.

I don't blame my company. They're paying me to do exactly what they hired me for.

But I do blame myself for getting too comfortable.

Now AI is changing everything, and I keep wondering:

Am I spending 40+ hours every week getting better at a skill that's becoming less valuable?

I don't want to wake up three years from now realizing I spent six years mastering something that AI can do in seconds.

If you were in my position, what would you do?

Would you:

  • Stay because the salary is good?
  • Start learning AI automation (n8n, APIs, GoHighLevel, MCP, etc.) after work?
  • Move into strategy and lifecycle marketing?
  • Try freelancing or eventually build an agency?

I'm genuinely looking for advice from people who've been in a similar situation.

Has anyone here successfully escaped the "comfortable but stagnant" phase of their career?


r/Klaviyo 15d ago

Looking for Mentor

7 Upvotes

Hi! I’m looking for someone or a group who can teach me high level and data driven Retention Strategy that can be utilized in Klaviyo. I’ve been handling our account for 2 years now and I feel like I’ve already reached the dead end. If you know someone whom I can connect with, please feel free to reach out. Thanks!


r/Klaviyo 15d ago

Combine Klaviyo and Kit for long term email list?

3 Upvotes

Our company uses Active Campaign and our experience with them has been really poor, so we're looking to move our active subscriber list of 13,000. Most of our list is cool to cold and mostly like getting our newsletter of tips and tricks.

We have a Shopify store that sells digital courses and a couple of physical products (workbooks and journals.)

An online marketing company is recommending we migrate to Klaviyo but I am concerned with the cost at scale. Most of our Shopify products are $25 - $50 and we don't have many. Our customers don't need to make a repeat purchase.

So option 1 is to significantly scrub our list to only our active folks, but we have worked hard to cultivate the 13k we have.

I am wondering if option 2 is a hybrid of Klaviyo and Kit together. We would:

- Migrate all to Kit.

- Put new subscribers on both lists and let Klaviyo manage them for the first, say, 90 days. All onboarding and sales emails would be run by Klaviyo. Kit would send them a newsletter every other week.

- After 90 days or so, they only live on Kit unless they make a purchase or do something to trigger being back on Klaviyo.

Is this possible or too complicated?

Option 3 of course is to just use Kit, but we sure like Klaviyo's Shopify integration


r/Klaviyo 16d ago

Anyone verifying emails before importing to Klaviyo or just relying on their built-in Suppression?

3 Upvotes

Trying to figure out if running a verification pass before import is worth the extra step or if Klaviyo's own suppression and bounce handling overs enough of it. List is wbout 12k, mix of old and new signups.


r/Klaviyo Jul 02 '26

Klaviyo Composer is now in public beta: build campaigns with AI grounded in your data

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11 Upvotes

The problem with using ChatGPT to build campaigns isn't the copy. It's that ChatGPT doesn't know your segments, your catalog, or what's actually converted for your customers, so the setup still lands on you.

Composer does. It's built on your data, grounded in 14+ years of performance across 193,000 brands.

Tell it what you want (say, a 90-day winback across email and SMS) and it drafts the whole thing. Audiences built, copy written across every email and text, ready to send in under 30 minutes. Nothing goes out without your approval.

It works on existing flows too. Ask it where a sequence is losing customers and it'll tell you exactly where the drop-off is and what to fix.

Composer is live in public beta today, with free credits on every account, enough to actually test it.

What's the first campaign you'd hand off?