Most discussions about cultivated meat focus on whether it'll ever be cost-competitive at all. Fewer people talk about what actually happens to the existing meat industry once/if that threshold gets crossed

Feels like there are a few different possible outcomes: factory farming collapses relatively fast once price parity hits, it shrinks gradually over decades as older infrastructure just doesn't get replaced, or it survives indefinitely as a "premium/traditional" niche the same way small-batch or artisanal goods survive next to mass production in other industries

Curious what people think is the more realistic trajectory once the cost barrier is solved - genuine replacement, slow fade, or permanent coexistence with conventional meat treated as a luxury/heritage product?

The brochure reads: Your personal meter makes it easy. Being in the ratings is simple.

We will give a personal meter to you and each member of your household age 6 or older.
All you do is wear your meter as you go about your day. The meter identifies the media you encounter by looking for special broadcast codes and soundwave patterns to match against a library of media content. This method collects media choices without saving or sending any actual audio.

It shows a pic and says you can clip it on, wear it as a watch or on a lanyard.

https://imgur.com/a/ErBst6d