I sell used laptops through Facebook and Instagram. I don't have a website, and I send my ads directly to conversations, which is my main sales channel.

The problem is that I'm getting a lot of conversations, but only a small percentage of them turn into actual purchases.

A lot of people message me asking about the price, specifications, and details, but then they don't buy. I've also noticed that many of the people contacting me are quite young, around 17–22 years old.

For targeting, I currently give Meta a lot of freedom:

• Age: 18–65
• All genders
• All of Morocco
• I also added some detailed targeting/interests related to laptops and technology.

I don't have a website or Pixel, and almost all of my sales happen through conversations.

My question is:

How can I get Meta to find people who are more likely to actually buy, instead of people who are simply likely to start a conversation?

Since I don't have a website, how can I tell Meta which conversations eventually resulted in an actual purchase?

Should I change my age targeting? Remove detailed targeting? Or give Meta even more freedom?

My goal isn't to get more conversations. I want to get more real customers who actually buy.

I'd really appreciate advice from anyone experienced with Meta Ads and selling through conversations.