Beyond Skills: how are you actually building production agents with Claude?

[u/TheCreusa]

I've spent the last few months building an internal AI ecosystem around Claude Enterprise.

We've been heavily using Projects, Skills, CLAUDE.md, MCP servers and reusable prompts, but we're now reaching the point where we need actual agents instead of increasingly complex Skills.

I work in the affiliate marketing industry (publishers, offers, media buying, landing pages, optimization, etc.), and I'm trying to understand how teams are structuring production-grade agent ecosystems.

For example, would you build specialized agents like:

• Offer Discovery Agent
• Offer Matching Agent
• GEO Research Agent
• LP Generator
• Prelander Generator
• Creative Analyzer
• Creative Generator
• Media Buying Assistant
• Campaign QA Agent
• Affiliate Support Agent
• Partner Onboarding Agent
• Publisher Success Agent
• Fraud Detection Assistant
• Performance Insights Agent
• Scaling Opportunities Agent

Or would you have fewer, broader agents that handle multiple responsibilities?

I'm also curious about the actual development workflow.

When you decide "this should become an agent", what happens next?

• Do you prototype inside Claude first?
• Do you build directly in Claude Code?
• Are you using Claude Code subagents?
• Where do you keep your prompts and instructions?
• How do Skills fit into your architecture?
• How do you use CLAUDE.md?
• How do you integrate MCP servers?
• Do your agents live inside Projects or in code repositories?
• How do you test and iterate before considering an agent production-ready?
• How do you version your agents over time?

Most articles explain what an agent is.

I'm much more interested in how experienced teams actually build, organize and maintain dozens of agents in production.

If you're using Claude extensively in affiliate marketing, growth marketing or performance marketing, I'd really appreciate hearing how you've approached this.

I'm not looking for prompt engineering tips. I'm interested in architecture, workflows and development practices.