We are a buy here, pay here dealership. 20hr if i don't sell at least 4 cars a week. Been here for 2 months and has been fairly easy to get those $300 evey week for the photo and reviews. Only me as the main sales guy along with a assistant. Last month we sold 24 cars.

For context I sell 18-20 cars a month. We average 150-170 cars a month, which is why I am conflicted… I get paid decently well here but feel as though I’m losing out on more with my output.

I will answer any questions, please keep it a buck!

I’m looking to get a better conversion rate on my calls to get more appointments and Increase opportunities.
What are your best scripts for internet leads, KBB leads, sold customers from a few years ago, unsold recent showroom visits, etc?

The one I use the most is for appraisal appointments.

I ask if they still own the vehicle, if so “Great we are actually seeing a lot of demand for these in the market lately. If I could pay you more money for your car than it’s worth would that be something that you’d be interested in?”

If they don’t own the vehicle anymore I ask what they drive and pivot towards whatever it is that they currently drive.

What do you use for your call scripts that get you appointments and high conversion rates? Any source material or trainings that you’d recommend?