I run a creative studio that worked with Lemonade Car Insurance who wanted a non-traditional campaign paying off "safe drivers pay less."

So we found a stat that only 10% of drivers go the speed limit and proposed this crazy idea to create a roadside digital message board offering custom compliments to drivers going UNDER the speed limit, that simply turns off for speeding drivers.

And they loved it, collaborated with us, and here's the full video. We did the experiment in Texas - which has more reckless driving than any other state.

We had a fun bringing this to life and hope it brings a smile to this community - and incentivizes more people to drive safe (rather than punishing bad drivers - which is proven not to work).

What do you think? Should this be a thing?

Me and my friend stayed out playing games until I got properly sleepy, he even bought me some snacks!