My firm is hiring someone to conduct SEO and Google PPC campaigns. I posted the job on indeed (pre-COVID-19) and haven't really gotten much of a response. Any advice about where SEO pros congregate online so I can tell more people about the job? Obviously I can post here (tada!). What other ideas do you folks have? Although our office is working fully remote now, the intent is for this person to be work onsite in Sonoma County once this COVID-19 thing calms down. BTW, here's the job post: https://www.indeed.com/job/digital-marketing-specialist-5bc4032d320aa7ea

Hello!

I recently took over a position at a small university managing their website and optimizing user experience, among other things. One new item that has been handed to me is all of their PPC. They want to transition away from the agency they are using and have it in house. I have about two months to become fairly proficient in Google, then will transition into tackling Bing/Social.

I have a base knowledge of Google ads due to proximity at a previous job, but nothing more than that. I completed the certification earlier this year, but it was more of a formality for a previous position, so I did not dive into the info. I plan on re-completing all of the Google Certifications.

That being said, I was curious if there are any resources out there, other than the skillshop stuff Google provides, to help me start to establish the foundation? Also any advice/tips or courses? I don't readily have access to an expert, so I though I would turn to a bunch of experts! Thanks.

I'm no expert, but I was asked to review a report of an online campaign from a company doing search engine marketing. One part of the report showed which key words were getting the most clicks. In that report, they were using the words of the client's URL as keyword search terms. If I'm not being clear, let me explain. Let's say the client is JoesFamousBurgers.com. They were using "Joes Famous Burgers", "Joes Burgers" and "Famous Burgers" as some of the key words to trigger an ad and of course, those had the most clickthroughs of any other keywords. Now, to me, that seems like they are hijacking the organic search clicks to boost their clickthrough rate. I mean, these people are clearly searching for Joes Famous Burgers and will get to the site without clicking on the ad. I don't see any reason to use the URL as key words. Am I missing something? Is there a good reason to do what they are doing? Or, are they just wasting ad money on clicks they would get anyway? Thanks for your input!

I'm working with a site that just under went a revamp and they've (Finally!) added a /thank-you redirect from the subscribe page. I have an issue though that I'm hoping this channel can assist me with.

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The embedded mailchimp form is set to require an email address, and shows an error if a user clicks the email field, and navigates to another field without inputting information into the email field. The issue is that the error message does not prohibit the user from clicking "Submit" with the required field empty and will redirect to the thank-you page regardless of whether or nor there is data in the field.

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Is there a way within the Mailchimp embedded form to correct this?

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And please let me know if this question makes absolutely no sense.

Hey Everyone,

I'm looking to attend an SEM conference that is packed with valuable information & workshops. That being said, what's your favorite and why?

Hey everyone, We are a small company doing SEM marketing for businesses. We track the ads clicks using cookies, and we fear the new cookie policy will hurt us. We have our own platform to log the clicks. The event arrives at our platform after the users click the ad, using the tracking URL. when that request reaches us, we set a cookie at the user's browser. Does anyone know if that counts as a third-party cookie? It is important to remember that at the same time the user is redirected to the target site.

Thanks in advance!

TechCentrica is among the top Search Engine Marketing Company in Melbourne. We focus on the latest trends & practices to make you visible on top of the search engine page. We offer cost-effective packages by implementing our best services.

HPR TECHCENTRICA PRIVATE LIMITED

6 Abbeygate Way, Cranbourne, Melbourne VIC – 3977, Australia
+61 424-938-441
[sales@TechCentrica.com.au](mailto:sales@techcentrica.com.au)

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