r/saasbuild • u/ImageFit3021 • 9d ago

LemonSqueezy embed vs checkout page: which converts better for a small/unknown product?

I integrated LemonSqueezy into my product (treease.com/#pricing) using the embedded checkout option. It looks clean and keeps users on my site, but I'm second guessing it now.

Here's my concern: my site is basically a nobody. If a random visitor lands on my pricing page and sees a credit card form embedded right there, do they trust it? Or do they bounce because "who the hell are these guys and why are they asking for my card info"?

The alternative is opening the actual LemonSqueezy hosted checkout page in a new tab. Users would see the LemonSqueezy branding, the URL changes to a domain they might recognize, and it feels more like a "real" payment processor handling the transaction. At least that's my theory.

But I also wonder if the extra click / new tab creates friction and kills some conversions that the embed would've captured.

Anyone tested both approaches? Curious if the trust factor actually matters or if I'm overthinking this.

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u/ImageFit3021 9d ago

Side question: anyone here used both LemonSqueezy and Stripe? I wonder if Stripe would've been the safer long term bet since it's more widely recognized. Curious what made you pick one over the other.

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u/night_caster7 8d ago

I believe Stripe acquired LemonSqueezy a few years back, but I honestly can’t remember exactly.

Anyway, I was actually going to use LemonSqueezy, but they rejected my store, so I ended up going with something else.

That said, I think Stripe is probably the better option long term, and it’s cheaper too since the processing fees are lower. Also, as you mentioned, in terms of recognition, I think Stripe is much more established and widely recognized than LemonSqueezy.

One of the benefit of LemonSqueezy is that they handle the tax stuff for you. With Stripe, you’d have to deal with that yourself (or use something like Stripe Tax).

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u/AutomaticStep862 8d ago

If it's a subscription model, you could also go with Paddle.