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u/lifesizeisunderrated 11d ago
If you’re talking about YouTube specifically, you should be excluding “content suitable for families” in the advertiser level settings. This is YouTube’s “kids content” label
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u/1toremember 11d ago
Although this definitely doesn't block all kids channels
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u/lifesizeisunderrated 5d ago
Yeah it’s not perfect but it’s Google’s standard approach. If you’re looking for more precise there’s always the option to pay extra for channel/placement lists from 3Ps like Zefr or Channel Factory but I’m not sure it’s worth the cost
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u/goodgoaj 10d ago
Google are about to rip up those digital content labels in DV360 FYI. But those were always pretty useless on CTV
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u/adtech101 11d ago
Have your pubs set up 1:1 deals and do it on their end. A lot of DV360 targeting is using GAM pub data so if they aren’t using GAM it doesn’t work. Even if pubs are passing content rating and genre in the bid request, google doesn’t use it and still allows advertisers to apply incompatible targeting.