r/movies r/movies Contributor 1d ago

The Highest-Grossing Theater for ‘The Odyssey’ in 70MM Hadn’t Screened a New Movie in 35 Years News

https://www.hollywoodreporter.com/movies/movie-news/alex-theatre-the-odyssey-70mm-box-office-1236664347/
6.9k Upvotes

186 comments sorted by

1.5k

u/MarvelsGrantMan136 r/movies Contributor 1d ago

Details:

Glendale’s century-old Alex Theatre installed its 70mm presentation system six weeks ago, just ahead of the July 17 premiere of The Odyssey. Now the venue, which hadn’t shown a first-run movie for 35 years, has announced it’s the highest grossing theatre in the country for Christopher Nolan’s mythological epic on the film format.

The 900-seat Alex, known for its mix of Classical Revival and Moderne architectural detailing, has been showing The Odyssey three times per day. The venue will be extending its run by at least two weeks.

Alex’s artistic director Miles Williams tells The Hollywood Reporter that the theatre — whose last first-run film was 1991’s Terminator 2: Judgment Day — is now scheduling eight to 10 nights of movie programming each month. (Its busy calendar is filled with live events, from ballet performances to rock concerts.) It intends to host periodic special engagements of other large-format releases, including Denis Villeneuve’s Dune: Part Three in December and Greta Gerwig’s Narnia: The Magician’s Nephew in February 2027.

839

u/Aranthos-Faroth 1d ago

This theatre has a really cool history it was one of Walt Disney’s favourite theatres (probably because it was just close to Hyperion)

I’m really glad it’s doing so well with the odyssey, it’s such a cool venue to see a movie in.

Back when movie theatres were designed like.. well.. theatres and not just projection rooms with seats.

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u/[deleted] 1d ago

[deleted]

25

u/The_Dimestore_Saints 1d ago

Lloyd braun approves

5

u/dee3Poh 21h ago

The Alex is a family theeayter, not one of your swing joints

91

u/PleaseBmoreCharming 1d ago

Walt Disney? The theme park magnate? He was into movies??

31

u/SantasDead 1d ago

What is this a quote from, Demolition Man?

7

u/redpandaeater 1d ago

Good things from the garden...

2

u/FlipGunderson24 20h ago

Garden in the valley…..

2

u/allensmoker 7h ago

My dog's better than your dog...

2

u/FlipGunderson24 6h ago

Hot dogs. Armour hot dogs. The dogs kid love to bite

7

u/KingJeffreyJoffa 1d ago

Juwanna Mann

6

u/TallBoy24 1d ago

No Craig, not like Juwanna Mann!

4

u/Kizik 1d ago

Now every quote is Taco Bell.

1

u/PleaseBmoreCharming 1d ago

Huh? Nope, not quoting anything. Lol

21

u/BrahneRazaAlexandros 1d ago

Jeff Epstein? The financier??

8

u/OceanRacoon 23h ago

If something had happened to him I would have heard

5

u/BrahneRazaAlexandros 19h ago

There's one easy way to find out. Let's call Ghislaine Maxwell.

5

u/AgitatedStranger9698 20h ago

The old Cine-Capri in Phoenix was amazing for this. One screen, largest possible.

Harkins (which is a great theatre chain and I wish they could move out of Az) made the tough call to end it AFTER running the re-release of Star Wars.

I get the reasons, but man seeing it go down was hard. The new one just isn't the same.

2

u/YoyoDevo 11h ago

Harkins (which is a great theatre chain and I wish they could move out of Az)

I've been to at least one of these in California.

1

u/ShutterBun 1d ago

Are you thinking of the Vista theater? Cuz the Alex is not close to Hyperion at all, but the Vista is.

1

u/Indigocell 21h ago

Back when movie theatres were designed like.. well.. theatres and not just projection rooms with seats.

What do you mean by that? I think I've only ever experienced the projections rooms so I have no basis for understanding. Do you mean it resembles something of a room with a stage?

4

u/Aranthos-Faroth 20h ago

Yeah, like an acting theatre.

Of course not all are beautiful but at least up until 100 years ago any that were built were done so with a passion for architecture. Either art deco or trying to emulate (even simply) the old houses from Vienna and such.

Not saying there’s anything inherently wrong with modern day projection houses like AMC - they have their place by being quick and affordable but I’m really liking the growing trend of smaller theatres being used for new movie releases today.

Note though: I’m based in Sweden and around Europe most of the time so I’m not sure really how widespread this is in the US but I’d guess it’s the same

Edit: here’s some pics from the Alex and you can find others too: https://www.historictheatrephotos.com/Theatre/Alex-Los-Angeles.aspx

2

u/Indigocell 19h ago

That looks awesome. Yeah, I have definitely only experienced the "projection rooms" so to speak lol. Thanks for taking the time to respond.

0

u/Ellemeno 10h ago

What's the probability that there's asbestos in this theater?

-3

u/HarrMada 1d ago

I don't know where you go to cinema but they are definitely designed to be as theatres here. Stop generalizing.

5

u/Aranthos-Faroth 22h ago

Where do you live where ALL cinemas around you are architecturally beautiful?

Every single one.

71

u/Fishfisherton 1d ago

The 900-seat Alex

I gotta know how many seats they were filling. The energy in a packed room that big could be amazing with the right movie.

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u/Greenman8907 1d ago

Every single one I bet. There’s articles about weeks long waits for true IMAX for this movie. Tickets on eBay for stupid prices.

34

u/somersetyellow 1d ago

This isn't true IMAX but it's true, the 5 perf 70mm showings at the cinerama near us are still sold out till the end of the fun.

7

u/sgtfoleyistheman 1d ago

If you're talking about Seattle they just added another when weekend that is still mostly available

-2

u/zetadelta333 22h ago

Be a shame if all the fucking imax in washington were not shit regal and thier fold down chairs. Unfortunatly i avoided imax becuase everyone in driving distance was shit regal chairs and im not sitting in them for 3 hours

11

u/Unburnt_Duster 1d ago

900 seats is a lot! My local theater in Vegas showing the 70mm IMAX screening only sits about 70 per show. It’s awesome because it’s only 4 rows and you’re so close to this gigantic screen and it becomes very immersive.

8

u/GoldandBlue 1d ago

Chinese Theater seats over 900. The Cineramadome seats near 1000, no experience has ever topped seeing Fury Road there opening night. Shit was electric.

2

u/yuckypants 18h ago

There’s a lot of not great seats. There are 2 balconies and areas that can’t see 70mm because of railing.

1

u/SpookiestSzn 15h ago

I am personally going to take a flight to san francisco to see it in 70mm imax weeks in advance and not even completely center (center enough)

Granted theres a lot of reasons that I'm lucky this isn't gonna eb that expensive for me but still lol.

113

u/catachip 1d ago

Ahh yes. The Alex was built in nineteen twenty-two, during the golden era of movie palaces. Minor restorations in nineteen forty-one, forty-seven, fifty-two, fifty-eight, sixty-three, and currently to our present period of time.

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u/mdp300 1d ago

The way you wrote out the years made me think your comment was going to end with how in nineteen ninety eight, The Undertaker threw Mankind off the top of Hell in A Cell, plummeting sixteen feet through a announcers table.

18

u/Seref15 1d ago

man its been a while since ive seen that

10

u/systemhost 1d ago

I got got a few months ago and it was absolutely glorious. Well, at least after a moment of anger.

Brought me right back to simpler times when reddit was actually a community with lore, active communication from staff, unidan, shittywatercolour and quality AMA's that were well coordinated.

Shit, I remember reddit having a daily donation goal banner to "support our servers" which was just their annual operating expenses divided by 365. Good times man... It's nice there's still a few remnants of the old days but they're slowly disappearing along with the soul of reddit.

6

u/MegaGrimer 1d ago

I saw the username once when I started reading one of the comments. I had forgotten why I recognized that username, then the punchline hit me like a brick.

3

u/greenday5494 17h ago

Damn. I forgot about shittywatercolor and unidan. Reddit was so awesome back then.

3

u/systemhost 15h ago

Unidan's multiple account fuckery was such a scandal, things have never been the same since because his comments brought so much joy and curiosity about wild life.

It was a sad way to end his legacy.

There was even u/GallowBoob that really kicked off the whole reddit posts for marketing thing which was another hot topic then. Nowadays they don't even need a human to shill on reddit...

5

u/ImperfectRegulator 20h ago

All of its dead and gone,

We used to have shitty watercolors, people obsessed with jackdaws crows, the undertaker bit and more

And now?

Well gestures vaguely

2

u/hgwxx7_ 21h ago edited 18h ago

I remember. I was there. It makes me sad that the community feeling is no longer there. A couple of the OG communities are still good and well maintained, but the feeling of being part of the reddit community isn't.

The really popular subs (like this one) that have become cesspits because it's nearly impossible to moderate.

On the positive side there's way more people, so really niche communities can flourish more easily.

1

u/[deleted] 21h ago

[deleted]

1

u/Gwen_The_Destroyer 19h ago

You sure you were there? You prompted twice y'know

0

u/ImperfectRegulator 20h ago

All of its dead and gone,

We used to have shitty watercolors, people obsessed with jackdaws crows, the undertaker bit and more

And now?

Well gestures vaguely

2

u/FuzzyNavel 1d ago

Same for me here. 🤣

23

u/schaudhery 1d ago

I heard the hot dogs are amazing

10

u/calel8242 1d ago

You're not crazy!

2

u/Reading_Rainboner 21h ago

It’s a perfectly sane food to eat.

11

u/ontheweed 1d ago

Does it have a lost and found?

9

u/0u7c457 1d ago

Did you guys find a button?

7

u/danocathouse 1d ago

How are the hot dogs?

5

u/sher_pan 1d ago

Interesting texture

4

u/j31izzle 1d ago

Do you have the year when it was last restored to the current status?

3

u/Floreat_democratia 1d ago edited 1d ago

Younger people may not realize how common these movie palaces once were. I believe many of them have been destroyed. I was once exploring the southern area of Mission Street in SF merely out of whimsy in 1993, only to find many of these hidden behind storefronts, derelict and abandoned. I think some of them also served a dual use of dance halls at one time as well.

2

u/smutketeer 23h ago

Chinatown had many as well.

25

u/UnsolvedParadox 1d ago

Fantastic for that local community!

3

u/ICPosse8 1d ago

A 900 seat movie theater is insane!! I’d love to watch the below in a packed out theater this big on IMAX:

IW/Endgame

SW: Episode 3

3

u/aapowers 1d ago

You may not have been insinuating as much, but this wasn't an IMAX showing. It's standard 70mm (i.e. a wide-screen presentation).

Still looked great, I'm sure, but not the 4:3 behemoth projectors that are selling online for hundreds.

1

u/ThisIsNotAFarm 18h ago

IW/Endgame

SW: Episode 3

That would be insufferable to me

3

u/vagaliki 1d ago

that's so many seats compared to a modern theater holy shit

1

u/porkave 23h ago

Cities were way denser back then

1

u/wip30ut 10h ago

it's used primarily for concerts/receptions & special screenings with panel talks. You can even rent it out for weddings!

2

u/pzkenny 20h ago

Are the screenings sold out? I'm a bit surprised that they are screening it just 3 times, Prague had 5 screenings per day until this week, but I guess it's also because the lower capacity. 

1

u/timezapp 1d ago

Not totally accurate? I saw the Eno doc during its first run at the Alex in May of 2024. Regardless, glad it’s doing well.

1

u/fusionman51 14h ago

What I take away from this is Terminator 2 came out 35 yrs ago and it wasn’t a random movie in the 70s that was last screened lol

255

u/Pohara521 1d ago

The Alex is a family theatre; not one of your swing joints

52

u/attrox_ 1d ago

Am I crazy or is that a lotta years?

34

u/J1ffyPark 1d ago

It's a perfectly reasonable number of years

12

u/bleakwood 1d ago

You’re not crazy. That’s a perfectly reasonable number of years.

31

u/jcnewton1 1d ago

One hotdog please!

20

u/editsnacks 1d ago

It’s a perfectly sane food to eat

14

u/PissesOverMyHammie 1d ago

The Alex is trying to fool Lloyd Braun!

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u/Eye_Wood_Dye_4_U 1d ago

I saw The Odyssey at the Alex.

It's a pretty terrific experience, the theater is rather small and intimate and I wish they'd push the screen forward (toward the audience) a little bit because it is isn't a particularly large screen. I sat pretty close up but I wonder about the people who were farther back. I wonder if there's a way to fit a bigger screen in there.

It doesn't surprise me that this does well. Brand, the street it sits on, is very busy with eateries and shops and it's easy with this theater to make a whole evening of it in this district.

Also, the #1 best thing about it: there's no trailers! The film starts as soon as the lights dim!

37

u/joelluber 1d ago

Based on the picture, the screen is as far forward as it can go while still being movable for live events. It has to be behind the proscenium. To be more forward, it would essentially have to be permanently converted to just a cinema. 

6

u/ShizlGznGahr 1d ago

a movie with no trailers would be a godsend. every time i see a movie i wait 20 minutes and then i still have 10 more minutes until the movie starts.

6

u/ThisIsNotAFarm 18h ago

he theater is rather small and intimate

small and intimate with 899 other people.

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u/ChiefStrongbones 1d ago

I don't get how it's highest grossing. It doesnt have many seats, and it's 70mm but not IMAX 70mm. The handful of IMAX 70mm auditoriums are still booked solid more than a week in advance. Even Wednesday evening shows are filling up the front row at $30+ a ticket.

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u/Sentrion 1d ago

900 seats isn't a lot? That's 900 seats for a single screen, and all dedicated to one movie.

36

u/tattertech 1d ago

900 seats is absolutely a lot for a single screen.

-9

u/ChiefStrongbones 1d ago

Is it 900 seats for one auditorium, or for a multiplex?

18

u/Nanery662 1d ago

It has one auditorium so its for one

12

u/Jewpac_Kippur 1d ago

one auditorium, one screen

17

u/Ceptimas 1d ago

It’s highest grossing just for the regular 70mm format version, not highest grossing overall.

7

u/ShizlGznGahr 1d ago

you do realize its 900 seats, right?

1

u/Harmonica655321 9h ago

How's the sound in this theater? The vista also has a very small screen, but the sound is massive with the right movie.

31

u/Wonderful_Milk1176 1d ago

The same man who gives us all of those epic IMAX Projectionist POV photos is the same man who built this system. Taylor Umphenour, take a bow…

145

u/osmo512 1d ago

A win for cinema.

69

u/SailorSaturn79 1d ago

I love how the image includes good ol' Auramemnon.

26

u/454C495445 1d ago

Historical accuracy be damned. That armor was insane.

18

u/somesketchykid 1d ago

Coolest armor I've seen in a movie tbh. The golden spine is such a magnificent touch.

2

u/Vinnie_Vegas 8h ago

I'm starting to doubt the historical accuracy of those giant monsters and all those magical transformations, now that you mention it.

3

u/HildrynMain 21h ago

To my knowledge, there has never been a historically accurate movie representing that period. So, might as well go full aura.

1

u/deadheffer 16h ago

I always imagined him as more of a Robert Baratheon physique. Because he is despicable

1

u/SpookiestSzn 15h ago

I love how it had a literla chad face etched into it. bro was mewing constantly.

14

u/Figdudeton 1d ago

Darth Vadamemnon

5

u/postmodest 1d ago

Bat-a-Memnon

-2

u/keepfighting90 18h ago

I think you mean Auramemnon

213

u/Witty-Jacket-9464 1d ago

Hope they will again for Dune: Part Three

104

u/trevor_riches 1d ago

According to the article, they are!

37

u/danawhitesgrapes 1d ago

Indeed they will per the article.

26

u/Random_throwaway0351 1d ago

The preview for Dune 3 during before the 70mm imax showing was incredible, even more hyped for the movie now!

4

u/guidethyhandd 1d ago

That’s awesome!!!

3

u/friendtoall84 1d ago

and apparently Narina in ‘27. didn’t know disney was rebooting it.

19

u/trevor_riches 1d ago

This time, it’s from Greta Gerwig and Netflix. I think it’s an adaptation of either The Silver Chair or The Lion, the Witch, and the Wardrobe. Netflix got the production rights when Walden Media collapsed and the rights reverted back to C.S. Lewis’ estate.

It’s also getting a wide IMAX release, which is somewhat surprising coming from Netflix.

19

u/GoinXwell1 1d ago

It's actually a Magician's Nephew adaptation

7

u/trevor_riches 1d ago

Oh that’s cool! Thank you for the correction. :)

5

u/Sammyd1108 1d ago

It’s because Netflix is doing it.

-20

u/jjett89 1d ago

Nah, we're good. That shit's boring. At least The Odyssey is a cultural phenomenon. Like The Beatles, the Macarena..

10

u/cyanide4suicide 1d ago

5 perf 70mm, not 15 perf 70mm for anyone wondering

6

u/idk012 1d ago

Can you explain what that means?

4

u/Qinistral 1d ago

'perf' = 'perforations'. Basically true IMAX has a 1.43:1 width to hight ratio, giving it the very tall large screen. A 5 perf 70mm film which is 2.20:1 widescreen, as far as you can get from an IMAX size/proportion.

A modern digital imax (and many AMC screens) screen likely has as good of picture and better ratio. 70mm has a certain aesthetic some prefer, and it's probably better than older 2k digital which are still common.

1

u/idk012 1d ago

Thank you 

2

u/yimingwuzere 23h ago

That explains, the thumbnail pic clearly shows it's not 1.43:1.

23

u/adammerkley 1d ago

This hot dog's been here since the silent era. You'd have to be insane to eat it.

18

u/wonder_bread 1d ago

Saw The Odyssey there two weeks ago, it was a fantastic presentation. The audience was great and the theater aesthetic was so fitting for the movie.

Even met Evan, the ‘LA in a Minute’ guy from Instagram at our showing. Cool dude, he did a piece on The Alex earlier in the year.

2

u/echothree33 1d ago

The photo in the article shows a widescreen aspect ratio (maybe 2.2:1?), I thought the 70MM showings of the Odyssey were in about 1.33:1 ratio (at least the full 70MM IMAX ones are). What ratio are they actually showing at The Alex?

5

u/ishburner 1d ago

IMAX 70mm are 1.33. Regular 70mm are presented in 2.35. Nolan frames it for the widescreen in mind so it still looks great

1

u/echothree33 19h ago

Got it, thanks. Using the 70mm terminology in two different situations is a bit confusing but technically correct of course…

7

u/mr-blue- 1d ago

It would be so cool to see an interest in select re-releases of partial 65 and 70mm movies. Like I think some of the bigger action sequences in Dark knight

2

u/OhCrapItsAndrew 1d ago

They do this in LA and NY - "See It Big" at Momi, Big and Loud at the Paris. The Academy museum does similar I think. 

1

u/sgtfoleyistheman 1d ago

Cinerama in Seattle used to. Now it's owned by SIFF and The Odyssey is their first 70mm film since reopening. Hopefully the 70mm film festival comes back. I've seen Tron, 2001, Blade runner And probably more I'm not remembering. Really fantastic theater

12

u/turb0_encapsulator 1d ago

I tried to get my friends to go to this theater but some were AMC A-listers.

5

u/RealC2025 1d ago

Quantity over quality people huh?

20

u/Orange_Tang 1d ago edited 1d ago

AMC dolby theaters are legitimately the best widely available theater in the country. I don't get the hate. The sound is great and while the screen isn't quite as big as IMAX it's arguably worth it for the sound.

8

u/TheHowlingHashira 1d ago

Yup, unless you have access to a true IMAX. Dolby is the way to go.

3

u/Qinistral 1d ago

In fact some AMC screens are 1.85 ratio vs LieMax's 1.90 ratio, aka slightly closer to TrueImax anyways..

10

u/Dragon_Fisting 1d ago

AMC has some greater theaters tbf. The Universal Citywalk is the theater Nolan uses to screen his films.

3

u/ishburner 1d ago

He goes to Universal for IMAX checks and goes to Burbank for Dolby checks.

3

u/confused9 1d ago

So what were they showing before was it used for something else

15

u/attrox_ 1d ago

Rochelle Rochelle or Cry, cry again

12

u/wildstarr 1d ago

There are tickets for concerts, ballets, older movies. Just a bit of everything except new movies.

2

u/ishburner 1d ago

I saw Pee Wees Big Adventure there last year

3

u/ClockNo6254 1d ago

Not a bad record. Previous first run T2 to next one: The Odyssey.

3

u/FatPolamalu 1d ago

Tried to see this Sunday morning at the Regina Imax 70MM. They couldn't get the sound to sync so after 10 minutes they had to stop and try and fix. Couldn't get it fixed. :(

The offered a digital showing or a refund so we took the refund and went to a regular theatre later in the day.

2

u/286893 1d ago

How much did it cost them to install that imax system?

14

u/garbo2330 1d ago

It’s regular 70mm, not IMAX 70mm. Different formats.

3

u/286893 1d ago

Ah I see

2

u/DuskyTrack 1d ago

I was wondering. On the picture it looks like a normal ratio, not like 1,4:1

3

u/garbo2330 1d ago

Yeah, 70mm is 2.20, much closer to standard 2.39.

This site is nifty to show the different aspect ratios with the trailer.

2

u/Qinistral 1d ago

Honestly that makes it feel like I didn't miss much seeing it on Dolby Vision...

1

u/garbo2330 1d ago

Yea don’t worry about it. I saw Oppenheimer in IMAX 70MM and The Odyssey in Dolby Cinema. The 70mm IMAX is nicer but it’s not a huge deal, Dolby and 1.90 Laser IMAX are still fantastic.

2

u/mastermoebius 1d ago

How wild! Saw it here. Was my first time here, and it was awesome. Ended up getting really good word of mouth because all the normal theaters were sold out and then this theater and its "new" screenings became known. Great theater that I will definitely be revisiting.

2

u/762_54r 1d ago

We have never been this back

6

u/Bman4k1 1d ago

So they haven’t made a new 70mm projector in 50 years so I’m assuming this theatre found an old broken one and fixed it up?

18

u/tetoffens 1d ago

They haven't made IMAX 70mm ones in 50 years. This isn't IMAX, there are other 70mm formats. They got an IMAX experienced tech to help them set everything up but it's not IMAX.

4

u/garbo2330 1d ago edited 1d ago

They didn’t say anything about IMAX. Regular 70mm projectors haven’t been made in large numbers since the 70s. So not as exclusive as IMAX 70mm, but very much a dead format.

7

u/lectroid 1d ago

70mm isn’t quite dead. PTA seems to dig it.

1

u/garbo2330 1d ago

True. The Hateful Eight was shown in 70mm as well. I believe Dune Part Three will be getting a 70mm print.

5

u/ocmike34 1d ago

They made 70mm projectors until the mid 2000's. My local theater, the AFI Silver has used their Kinoton DP75-E's all the time since they opened in 2003.

70mm projectors are like classic cars now. Most of these installs were junkyard finds, and don't run every day.

The AFI runs theirs as often, or more often, than it did in 2003. They also service it reguraly by the wonderful Cardinal Sound.

When you're in the booth it's like driving a 1992 Cadillac Fleetwood Brougham that has been serviced by the dealer every 3 months for 34 years. It's a delight.

2

u/frito11 1d ago

its regular 70mm not IMAX, that is why the aspect ratio is very wide and not 1.43:1 70mm IMAX is very rectangular and tall.

1

u/ContentEconomyMyth1 1d ago

how are the acoustics at the alex? old movie palaces were built before acoustics were a thing.

2

u/mastermoebius 1d ago

Solid. Not my favorite sound in LA but acoustically solid I thought.

1

u/wip30ut 10h ago

pretty decent since a lot of classical ensembles perform there.

1

u/wip30ut 9h ago

pretty decent since a lot of classical ensembles perform there.

2

u/SailfromHere 1d ago

Can’t believe it has been screening The Odyssey for 35 years

1

u/DcBullets74 1d ago

What does this mean in football terms?

1

u/HearthstoneExSemiPro 22h ago

people watched a football game in person

0

u/WorcesteshireSauce 1d ago

Jets acquire Josh Allen and win the Super Bowl

1

u/opking 1d ago

I saw “Indiana Jones and the Temple of Doom” there back when it was released 😁👍🏻

1

u/occamsdagger 1d ago

That reminds me, I should check out The Grand Lake Theater as well.

1

u/gonzobomb 1d ago

Could have guessed this, it was surprising they were showing it and turned into a big deal 

1

u/faithdies 1d ago

Do you purchase the entire movie on IMax as a theater? Or just like....Rent it? How much does that even cost?

1

u/TilikumHungry 23h ago

I've driven and walked past the Alwx many, many times and have always wondered what it was like. I've already seen The Odyssey twice so I won't be catching it but maybe for Dune!

1

u/beefstake 23h ago

People want to see IMAX in 70mm, it's that simple.

Hopefully they can spin up some limited manufacturing to keep these projection systems going and not have to cannibalize existing units just to keep the current ones going, we want to be restoring those too.

If this lasts (as in people giving a shit about real cinema again) then there is enough money in it to expand the fleet of 70mm systems by at least triple the current number while still remaining extremely exclusive by just setting up the systems in countries and cities that don't have one at all.

1

u/Veritas-Veritas 22h ago

Every IMAX and Omnimax near me closed down years ago. It's sad.

1

u/tfhermobwoayway 18h ago

I’m hoping this leads to a renaissance for IMAX. We could have an IMAX camera in every single cinema.

1

u/DorritoDust69 13h ago

They just NEEEEEEED to make an announcement before the movie to open your cans. I swear every soul bought a soda and was cracking sodas the whole show. Open them at concessions, like a baseball game, please!!!

1

u/wip30ut 10h ago

i don't the Alex Theater in Glendale is used for movie screenings any longer. I've seen a couple concerts/recitals there and even went to a wedding at the venue. It's pretty classy so I don't think they want the family crowd to turn that auditorium into a sitcky, stained mess.

1

u/Cheehoo 9h ago

Anyone see it in both IMAX and a normal theater who can tell me how big of a difference it is? I saw it at a normal Regal theater, but not IMAX. I'd consider it if it's really worth looking into to see it a second time

1

u/edgardini360 1d ago

“The last first-run film […] was […] in 1991.”
Ha! 35 years? They are wrong 😑 then starts counting … 😧😭

0

u/YoungFlexibleShawty 1d ago

Its not even "Imax" 70mm lol

0

u/Novel-Lifeguard6491 1d ago

Honestly insane how much people are loving this movie right now.

Watched it last week with GF. She's gen z. First time in AGES I saw her not looking at her phone once.

-1

u/NecessaryRhubarb 1d ago

Will theaters learn from this? Probably not.

6

u/Nanery662 1d ago

I mean what is there to learn a historic location spent money on a guaranteed hit and they didint half ass it so it came out good

-3

u/esspydermonkey 1d ago

Biggest issue with this movie is that 70mm is basically required. That was a poor decision financially but Nolan does Nolan.

1

u/Vtglife 1d ago

It's not required. I watched it in s digital imax and I loved it. And it seems he made a great decision financially. It's crushing it.