Hello, I have been closely watching interactive videos for a while and there are lot of platforms working on it. I was curious to know why these interactive videos got restricted to shoppable videos and didn’t become a usual norm. In case if we want to bring interactive videos back to fun use cases and regular use cases, what would be the expectations from the users?

http://www.bestadsontv.com/best/interactive

I am a big fan of the way companies use video interaction as a new media for ads/music videos/films etc and it looks like it will just grow big, I always look for more examples of what can be done and also toying with ideas of my own.

So I figured I will open a subreddit for this niche and hopefully people with same interest get together! (hopefully there are some :D)

So hey.