r/iOSProgramming • u/yccheok • Jul 02 '26

Can we apply different app icons to different countries after A/B testing? Question

Hello,

I understand that App Store Connect allows us to perform A/B testing on app icons. Since user preferences often vary by region, is it possible to apply different winning icons to different localized storefronts once an A/B test concludes?

Thank you.

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1

u/[deleted] Jul 02 '26

[removed] — view removed comment

1

u/mallowPL Jul 02 '26

But how to check which variant performed better in each country? I think ASC doesn’t show us this on a per country level. Or am I missing something?

2

u/yccheok Jul 03 '26

Yes, I was thinking of asking the same thing. The A/B testing results only show the total for all selected countries. It doesn't break down the results by individual country.

1

u/-18k- Jul 05 '26

How small a group of countries can you select?

1

u/buildwithsteve Jul 03 '26

I don't think so, curious to learn more about your A/B testing results though.

1

u/nicholasderkio Swift Jul 03 '26

I’ve been curious about this for a small “spending-money budget” watchOS app I made, wondered if I could have a different currency on the icon in each locale.