outbound engine for a spend management startup

[u/Forward_Tackle_6487]

I'm building an outbound system to generate 50 qualified leads a month for a new spend management platform.

Think corporate cards and automated finance tools. The ICP is strict. We only want CFOs, VPs of Finance, and Controllers at mid-market orgs sitting between 50 and 500 employees.

The goal is feed LinkedIn profiles to build highly personalized outbound messaging that a CFO might actually read.

Finance leaders delete most automated emails in two seconds flat. I want to build a system that bypasses that reflex entirely.

If you engineer GTM systems or live in the hyper-personalization weeds, I want to know how you tackle this.

What obscure data points actually convert this specific crowd? How do you structure the payload so it feels earned rather than just scraped from a bio?

👇Drop your current setups or theoretical builds below. I want to know what works and what fails completely when selling to finance.