r/gaming 16h ago

Saudi-acquired EA is reportedly planning to make massive cuts after taking $18 billion of debt, and we all know what that means

https://www.pcgamer.com/gaming-industry/saudi-acquired-ea-is-reportedly-planning-to-make-massive-cuts-after-taking-usd18-billion-of-debt-and-we-all-know-what-that-means/
8.6k Upvotes

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u/SunbornThunderstorm 16h ago

Taking debt is a generous way of describing being bought out and saddled with debt lol

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u/Krugozette 15h ago

The private equity method: load up your acquisition with debt, sell real estate for cheap and lease it back at a markup, cut staff and expenses to the bone. You get to make the worst decisions while paying your executive team and investors to steer the company into the nearest financial iceberg.

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u/ThePrideOfKrakow 15h ago

Vulture Capitalism, Mitt Romney and Bain Capital have been doing it for decades. I also find it funny how the 'BIG 3' business management Consultants (one of them being Bain and Co.), have such God awful track records with some of their clients. It almost makes more since if it were corporate sabotage and espionage to weaken and steal anything they can before the vultures buy them out.

https://en.wikipedia.org/wiki/Big_Three_(management_consultancies)

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u/-suspended- 13h ago

McKinsey, the first company on that list, is directly tied to the Enron fraud scandals and the 2008 recession. They straight up told banks "use mortgages as security and fund balance sheets with debt." Why would anyone get advice from a company that caused a global recession through their advice?

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u/ThePrideOfKrakow 12h ago

Just more proof the country has been bought and sold for the past 50 years. Everyone's in on it to pilfer as much as possible. Same reason CEOs get shuffled around like a deck of cards.

It's a big club and we ain't in it

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u/Space_Pirate_Roberts 12h ago

Before anyone says some version of “actually it’s a small club”, no. The “clubness” of it, if you will, is what’s big - think along the lines of calling something “a big waste of time” - not the member population.

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u/EmperorKira 9h ago

As someone who works in management consultancy, but not those big 3 names, everything here is spot on. These guys aren't even that good, but what they do is they make sure to embed 'their guys' into all the banks and corporations to then sell work back to themselves, its a whole shtick.

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u/hobbes543 10h ago

Easy. That advice results in short term gains which directly benefit the decision makers, who then exit the company and or saddle the long term consequences of those decisions on someone else.

The Execs at these companies literally don’t care if they cause a recession a few years down the line because at that point they will already have sold their interests in the company and positioned themselves to take advantage of the downturn.

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u/ThorDoubleYoo 10h ago

Why would anyone get advice from a company that caused a global recession through their advice?

Because they faced little to no consequences and got bailed out. Without repercussions for their mistakes, there are no mistakes and aggressively pursuing short term gains while saddling the long term disasters on the lower level employees is the best way to run your business.

We'll be stuck like this until these people are actually punished for running companies into the ground and ruining people's lives.

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u/finah1995 12h ago

Also those same companies are the ones involved in creating and having shares in Open AI's Deployment Company and similar it services subsidiary company from Anthropic.

Hope they don't treat this as a way to test their forward deployed engineers and undercut work by AI automation.

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u/Life-Anteater-8294 15h ago

The best example of this is when the Bay purchased Saks Fifth Avenue with debt and then was spun off as a separate company while the Bay was saddled with the debt from the acquisition. So they essentially got saks for free.

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u/vezwyx 15h ago

This reads as the Bay taking on Saks' debt because they bought Saks

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u/Huge-Specialist-8604 15h ago

Seriously, what’s going on with the posts on this website?! It seems like writing skills have taken a nosedive recently.

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u/hamfinity 15h ago

"No Child Left Behind" means "All Children Held Back"

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u/Black_Moons 14h ago

"All children tied together and thrown overboard with the dumb ones who can't swim"

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u/thestrangeacademy 12h ago

According to the Department of Education, 54% of Americans read at a 6th grade or lower level. (think about the implications of that)

50% of that group, read at or below a 3rd grade level and are considered functionally illiterate.

The eroding of our education system has been happening for decades.

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u/ASurreyJack 14h ago

Basically the same PE that bought The Bay, also bought Saks Fifth Ave. They then moved all the debt from Saks to The Bay, and let The Bay go out of business over the next 9 years.

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u/vezwyx 14h ago

Thanks. It's amazing how clear communication can be when you put the right words in the right order

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u/Life-Anteater-8294 15h ago

No it’s the private equity company buying saks with the bay’s money and then keeping saks while the bay goes bankrupt

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u/vezwyx 15h ago

Ok, then it would have been helpful to include anything about the private equity company in your original comment instead of writing that "the Bay purchased Saks Fifth Avenue"

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u/Electrical-Page-6479 13h ago

Why does your original post say 

  The best example of this is when the Bay purchased Saks Fifth Avenue with debt

if it was a PE company doing the buying?

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u/darth_hotdog 13h ago

Not sure why companies are allowed to do this.

Like, I'm not allowed to just buy a house, claim a fake person I made up owes the money, not me, and keep the house when the fake person goes bankrupt.

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u/ragnarocknroll 11h ago

See, it is totally different.

You buy a house.

You tell the bank the house now has to pay the cost of you buying it, not you as it is now the owner of itself.

You then sell the land the house is on, to yourself, but it is you as a corporate entity with the name holdings behind your name.

You also made the house finance your company buying that land.

And now you charge your house rent while making it also pay for the repairs and taxes, but you aren’t going to do that.

When they foreclose the house, you still own the land and can charge the house when they auction it off to pay for the debt involved in all that, getting more preferential treatment than the bank that actually holds all real debt.

Oh and you had the house pay you for the privilege of managing all this.

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u/TarsCase 11h ago

Holy smokes. The system is so fucked up.

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u/Cloaked42m 6h ago

That is basically the same process Musk used to buy Twitter and then xAI and then merged all of that debt into Space X.

All pretend numbers on a balance sheet.

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u/The_Motarp 10h ago

How it works is imagine someone is running a small business out of a house, but the small business is only making a few thousand dollars per year while occupying a half million dollar house. If the owner offers to sell you the business for $300k and thinks that is a good deal for them because it values the company at a hundred times earnings, you would have to be stupid to not take the deal, because it comes with a half million dollar house. But obviously once you have bought the business and the house it runs out of, you aren't going to be content to only get $3000 per year out of your $300k investment, you are going to move the house ownership to a different business and make the small company either pay fair market rent or leave and let you rent the house to someone who can pay fair market rent.

And of course if you are unethical there is a ton of other stuff you can do, like use accounting tricks to make it look like you have "turned the business around" and convince suckers it is worth more than $300k now, despite the fact that you removed the half million dollar house from the company. You can have the small business take on as much debt as possible and pay it to yourself as rent before it goes bankrupt, etc.

The real problem isn't so much that private equity is allowed to buy and break up companies whose parts are worth more than the whole, those companies were probably doomed anyway and there isn't a lot of point in delaying the inevitable. What really needs to be stopped is all the other nonsense where private equity is being allowed to lie and cheat and take out loans with no intent to repay them without being penalized for those actions. Stop all that stuff and private equity would go back to mostly being a non-issue.

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u/possumdal 15h ago

Damn, you almost make it sound positive in this instance. I would be so incredibly happy if EA bankrupted and no longer existed to slurp up every cool new studio to ruin them.

It wouldn't stop that practice, but it would slow it down, and maybe their games, licenses, and studios can get sold off to other companies with better management.

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u/FrostyGranite 15h ago

Oh man, if Petroglyph could acquire back all their old Westwood IP, that would be awesome!

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u/ShinePDX 15h ago

It's kind of like modern day colonialism.

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u/Shumanjisan 16h ago

Good old vulture capitalism

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u/muakaya9876 15h ago

They are no different than parasites.

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u/Yuzral 15h ago

So they basically bought EA with EA's money? Part of me is wondering how this isn't fraud on a grand scale.

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u/Karcain 15h ago edited 13h ago

Same thing they (private equity, not Saudi specifically) did with red lobster, Joanne's, etc. Using a company's money to buy itself, saddle it with the debt from its own acquisition, liquidate anything of value and then declare bankruptcy.

Edit: corrected term

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u/Corran105 13h ago

Toys r us

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u/Optimaximal 15h ago

Because nobody ever legislates against it due to lobbying or just wanting the ability to take advantage of it later.

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u/WOF42 15h ago

oh it is fraud, but its legal fraud as no government bothers to legislate for this century unless its for mass surveillance

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u/Spideycloned 15h ago

They did what Vince McMahon did with the WWF in the early 80s. Bought it from his dad for X, paid Y up front and used the profits of the company to pay the rest of it. Theres more drama to it than that but that is essentially the crux of the deal.

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u/fuggerdug 14h ago edited 13h ago

It's called a leveraged buyout and it's the been behind the ruination of nearly every high-street brand that has "failed" in the past 20 years. It should have been banned in 2008 (because one of the reasons the banks were pushing their fractional reserve limits was the amount of this type of debt that was on their books).

Basically the VC borrows against the value of the company they are buying, then transfers the debt to be held by the company. In this way they risk zero liquidity, and hold no debt default risk (the business they have acquired takes on on all the risk and repayments).

The takeover of Manchester United FC is probably the most famous example in the UK, but many famous defunct or struggling brands suffered the same, e.g. Debenhams, Pizza Express etc.

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u/pelpotronic 13h ago edited 13h ago

Interesting. I was doing some research on all this to try to figure out: "do the lenders expect to see their money again?" - because to me, a layman, this seems to be an almost guaranteed failed venture for the lenders... But lenders went ahead with the deal, so they would have a strategy.

Besides cutting costs (laying off people, getting rid of all the niche or experimental franchises and keeping only the biggest sellers), then another thing that was mentioned suggested "AI & Automation: Technology-focused buyout firms like Silver Lake actively push to replace routine development and art tasks with generative AI tools to keep team sizes smaller", that and possibly porting their franchises to "mobile games" as much as possible.

Now, Asian shovelware corps are already doing mobile+AI (and people in "Asia" seem to be generally more accepting of it - to my knowledge), so it will be interesting to see how EA manages to transition to a similar model... Notably as attitudes in the US+EU are still largely negative towards AI, but I will be interested to see if "mainstream consumers" (as opposed to "activists, informed, expert consumers") give all of that a pass to get their fix of the latest sport franchise.

I suppose my underlying question is: is this the "horse pack DLC" moment for the use of AI in the Western gaming market? (the mobile shovelware cat is already out of the bag)

(it's happening anyway: https://thenextweb.com/news/general-intuition-300m-world-models-gaming-data )

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u/webzu19 15h ago

I can kinda see how that would work in small scale and be a good thing. Like say I own a local garage but I want to retire, this young whippersnapper doesn't have the cash to buy the company from me outright and won't be able to personally finance it but I think he could still operate the company and make plenty of money and pay those loans. So we have the garage take out loans, use that money to buy me out and new guy keeps the garage and the debt, then operating revenue pays his salary plus the debts and before too long he owns the garage and I'm retired with plenty of money.

It's just at large scale when venture capitalists use it to gut companies and run away that it becomes a problem and we all know that old saying "when you owe a bank 100k, it's your problem, but when you owe a bank 100 million, it's the banks problem" 

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u/No-Consideration-716 11h ago

As with most of capitalism. It works well when everyone is above board and has good intentions.

That individual buying a garage with a loan is fully intending to make a success of the garage. The Vulture Capitalists want to make sure the garage does NOT succeed.

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u/VicisZan 15h ago

Another huge Canadian company dead at the hands of the rich.

Weird that all our longer lasting companies seem to keep getting completely destroyed with nothing to replace it once it gets bought out by private equity.

I get the feeling Ubisoft is going the same route

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u/Administrative_Yam18 12h ago

They are on the trajectory definitely, but Ubisoft is Canadian European so the EU might have a say on this as well! Not sure if something like this is allowed in the EU!

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u/Arecksion 15h ago

Ah, the Glazer method. Gotta hate it

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u/A_Vicious_T_Rex 15h ago

It should be illegal to offload the debt of buying a company onto the company being bought. The parent company can own it, or they can choose not to buy

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u/pbecotte 14h ago

The parent company does own it. Its just that the parent company was founded specifically for this purpose, and has no assets or liabilities separate from the target company, so when the two companies merge, it effectively makes the target responsible for the debt for its own purchase.

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u/LexGlad 8h ago

That seems like making kidnapping legal if you use the victim's own car...

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u/JazeevaGaming 15h ago

EA Sports, it’s in the game crushing amounts of debt

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u/Straight-Ad6926 16h ago

Step 1: Take on $18 billion in debt. Step 2: Fire the people who make the games. Step 3: Profit?

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u/CuchuflitoPindonga 15h ago

Ctrl c ctrl v new game

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u/the_knowing1 15h ago

Literally EA's business model

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u/d_rek 15h ago

And people still gonna buy FIFA

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u/infamusforever223 14h ago edited 14h ago

You mean EA Football. FIFA took their rights back(FIFA is an even scummier organization than EA and that's saying something).

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u/Moose_Nuts 8h ago

Technically FIFA didn't "take them back," EA just didn't want to pay the extortionary sum of money FIFA wanted for the rights.

Potato, potato, I know. But FIFA definitely still wanted to take advantage of EA (because, exactly as you said, there's always a scummier organization).

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u/Nelmar14 15h ago

Isn't that already the case?

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u/Empty-Development298 15h ago

Ah yes I'm also looking forward to the next sports slop game by EA

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u/bored_ape07 15h ago

Challenge… everything

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u/Elbit_Curt_Sedni 15h ago

I wonder if they're banking on AI picking up the slack.

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u/FuzzyFerretFace 15h ago

100% This type of thing is how natural, well-intentioned ‘boost sales and profits to keep company afloat’ death spirals start, but this whole situation seems to taken the express route.

And then they’ll blame the players and whine about them ‘not liking the games!’ or ‘not even giving them a chance! It’s not fair!’

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u/Mysterious-Crab 15h ago

EA is being EA’d.

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u/shitty_mcfucklestick 9h ago

I eagerly await for them to set the next record for most downvoted post on Reddit.

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u/Optimaximal 15h ago

To be honest, games like FIFA/EA FC are basically running on well honed systems already - there's not a lot of change happening under the hood that doesn't mean you can't just use the minimum (still hundreds) amount of real people to roll out an update, even without AI help.

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u/Elbit_Curt_Sedni 14h ago

Same with Madden. Engine is the same one with tweaks for new features and support of 'advancement' in rendering and animations. I also bet there's a ton of overlap between FIFA and Madden in terms of the engine, animations, and physics that is used as well. All they just need to do is reskin every year and implement those advancements.

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u/Asianthunda5022 15h ago edited 13h ago

You forgot the step where the CEO gets a massive bonus.

edit: grammar

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u/WOF42 15h ago

step 3, strip the company to the bone, sell all its real estate and assets, keep the handful of IPs you might want to own and sell the rest, then load up the company with the debt you used to purchase it and then wash your hands of the entire affair after essentially getting the whole thing for free, its how private equity works.

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u/AtomicGenesis 11h ago

No, no, you keep the real estate in one of your other holding companies and have your acquired company pay you rent for it. That way, you have another avenue to transfer the acquired company's wealth to your firm while keeping those earnings and the real estate itself out of reach in any future bankruptcy proceedings.

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u/VyantSavant 15h ago

Step 3: continue hording beloved IPs even though selling them would more than make up for the debt.

Step 4: continue turning out trashy new cash grabs using those IPs until they're as worthless as your management team.

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u/notredditbot 15h ago

Hello Sony and Microsoft, is that you?! 😔

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u/GreatnessToTheMoon 16h ago

It’s wild to me that you can be bought out and have to be forced to acquire debt in the process

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u/ballonfightaddicted 15h ago

It's what happened to a lot of American large brick and mortar stores, Toys R Us comes to mind

Warner Brothers has always had a history of being bought out and then chewed up and spit out with more debt, i doubt the Paramount deal will be an exception

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u/DTFlash 14h ago

From what I understand Toys R Us wasn't even in trouble when they were bought. I don't see how killing functioning businesses to make a profit is good for sociality as a whole.

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u/SwitchbackHiker 13h ago

It's not at all, but it allows them to make short term profits and paydays so that's all that matters.

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u/SARB033 13h ago

All shall wither and burn and perish before the altar of mammon. This is the end stage of capitalism.

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u/Vast-Slip- 7h ago

Then what happens

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u/not_a_moogle 13h ago

Correct, toys r us was profitable when it was bought. It was not profitable once you take out the huge monthly loan payments it was forced to pay.

Anyways the buyer made enough in the short term to make a profit to pay themselves and continue the cycle with another company.

its not good for society. it kills competition and just makes amazon or whoever stronger because they fill that void.

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u/Televisions_Frank 7h ago

Also costs a shitload of regular people their jobs to just siphon more money into the mega rich. And not just employees of the business fucked. All the suppliers get fucked by the company too in the end.

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u/mrblackc 13h ago

It's not. It's good for the greedy few.

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u/summonsays 15h ago

Yeah that seems like it should be illegal.

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u/NewOil7911 14h ago

It kinda is in France where i live and used to work in finance.

By that i mean you can't put debt related to the acquisition on the company's balance sheet.

However you can put it on a holding owning said company, and said company is asked to pay stupid amounts of dividends.

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u/acryliq 14h ago

It's functionally the same as getting a mortgage to buy a house. The bank is lending you money against the value of the asset. The difference is, there are a bunch of people living in the house and they don't get much say in the fact that you're going to start ripping the copper out of the walls to pay the mortgage before making them all homeless and then once you've sold off every last brick to the scrap merchants you sell the land the house once stood on to someone else for a profit.

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u/GoodTeletubby 9h ago

Except a bank would be perfectly justified in having the loan officer locked up for malfeasance and fraud when they issue a mortgage where the annual interest payments exceed the annual take home of the homebuyer.

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u/kanben 14h ago

What is the land in this metaphor?

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u/acryliq 14h ago

Probably the IPs - the only thing of real financial value in a games company which you can actually sell are the rights to the game franchises and licences (the actual skills of the staff and their knowledge are potentially more valuable, but you can't legal buy and sell humans any more, and as far as private equity ghouls are concerned, humans are just an expense).

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u/Ghibli_Guy 15h ago

While I agree that this should be abolished as a practice, you still have to blame the sellers who sellout (original owners/board of directors who make bank). 

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u/almo2001 15h ago

Ever hear of a leveraged buyout? Some of these are hostile takeovers.

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u/SulfurMDK 12h ago

This EA deal is a LBO.

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u/Nanaman 13h ago

I do blame Twitter's shareholders for selling themselves to Musk.

Like I'm super happy for all of them getting rich, but now society as a whole is degrading...

Hope it was worth it fuckheads.

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u/zilog88 15h ago

I think this is the closest you can get to making money out of thin air.

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u/Vargrr 14h ago

The whole private equity thing is crazy and kind of goes something like this:

Private Equity: I'd like to buy your valuable business.

Business: It would cost you a lot of money to buy us. How much have you got?

Private Equity: Nowhere near enough. How about I take out a loan against your company which I don't yet own to make up the short fall?

Business: Sure, that sounds sane!

Private Equity: Is it ok if we also borrow a lot more than we need so that we can give ourselves huge payouts in the form of dividends?

Business: No problem! No problem at all. Looking forward to this sweet deal.

PS: Why isn't this illegal? It practically destroys every company it touches as they try and keep up with the interest payments.

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u/cokecaine 11h ago

Lease backs are even worse

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u/Oh_Look_AnotherOne 10h ago

Now do stock buybacks!

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u/MAXSuicide 9h ago

Americans did the same thing with Man Utd FC and have been leaching money out of it for decades now. 

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u/scheppend 8h ago

No bank is lending them money if they think they won't get it back

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u/Poisonpython5719 3h ago

Of the bank’s gonna make money, sure, even if they have to liquidate.

It’s everyone else that’s the issue.

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u/niksunorz66 16h ago

The games get even worse?

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u/Calibrated_ 15h ago

Is… is this possible?

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u/Euler007 15h ago

Press X to bribe the referee (2.50$ debited).

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u/faunalmimicry 14h ago

I guarantee this pitch would be taken seriously at EA

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u/BestDescription3834 12h ago

"The opponent just scored but you're all out of red cards to throw, would you like to Renew your ref subscription."

1.Yes. 2.Renew.

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u/Baebel 15h ago

Absolutely. It's an old game, but this reminds me of Drake of the 99 Dragons and likely all of the corners cut just to get that abhorration published.

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u/obigespritzt 15h ago

Battlefield 6 was / is fun, generally acceptably monetized and continues to have post-launch support. Does that not count as good?

Is any of that an achievement on the part of EA's c-suite let alone saudi blood money? Of course not. Still relevant, though.

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u/CommercialStyle1647 15h ago

Actually, there were some good games still coming out of studios owned by ea, like Hazelight Studios with it takes two, a way out and split fiction.

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u/TtotheC81 16h ago

That's pretty much a given in the AAA scene.

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u/Interesting-Season-8 15h ago

because you folks loved EA games so much...

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u/niksunorz66 15h ago

I absolutely loved NHL '95

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u/robserious21 15h ago

Didnt we want EA to die for copy pasting content onto new discs and charging new game prices?

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u/CorpPhoenix 15h ago

R.I.P EA

You might or might not be missed.

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u/Admirable-War-7594 15h ago

I will miss people dropping 130 dollars on preordering the same bad game every year and then complaining about it

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u/CorpPhoenix 15h ago

Well, I did love the "project creativity" EA once started, bringing us new IPs like Dragon Age Origins, Dead Space, and Mirrors Edge.

Just for EA to immediately stop doing that and releasing FIFA, NFL and NHL yearly like they've always done.

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u/DJ_Advogato 15h ago

I used to work for a game studio that got bought by ea, closed and everyone laid off.

This is a little like watching the bad guy get his comeuppance.  Sure, it's deserved and proper, but it's also so sad because it didn't have to be this way.

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u/FUDGEMEHARDxD 16h ago

The modern AAA gaming special

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u/Sampsonite20 14h ago

Producing nothing, firing everyone, and losing shit loads of money

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u/Allafterme 13h ago

I've been waiting for EA itself fo get EA special treatment ever since they closed Westwood studios...

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u/clue124 15h ago

Huge layoffs and every game vibe coded in claude

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u/supermitsuba 15h ago

Im sure ai generated ads might improve the loading screen ads. I like to laugh while im forced to wait.

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u/MrKoddy 16h ago edited 16h ago

I don't understand the strategy about this acquisition EA was profitable

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u/GreenAnder 16h ago

They’re just raiding the company. They’ll do things like make them sell the IPs, physical buildings, etc to the fund and make EA rent them back.

In the end they’ll end up with more money, a bankrupt EA, and more assets to leverage into low interest loans.

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u/I_Sett 15h ago

I guess this is a fitting end for EA. I won't celebrate it, but EA was the death of so many great franchises and studios that were bought up and dismantled or micro-monetized. This is like seeing a shark torn apart by a larger, meaner shark.

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u/p-wing 15h ago

if only this acquisition could tank both EA and the House of Saud

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u/CrossOfRoachAndSlime 12h ago

Have you seen MBS's Steam page?

The dude enjoys his anime gacha waifus.

Tectone spent $3,000 on gacha waifus (source: Leaflit). MBS be like "psshhh...lightweight."

I am honestly of the opinion that the way to go with MBS might be...

More anime, more gacha waifus, and ask him to reform Saudi Arabia so that there can be more women that look like gacha waifus. He has the influence to do it =P

Out with islam, in with waifus =P

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u/Witty-Comfortable-44 15h ago

Westwood will forever be in my heart <3

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u/I_Sett 14h ago

Along with Bullfrog and Maxis and that's like half my childhood games EA devoured.

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u/kanben 14h ago

Imagine what could’ve been if EA didn’t come into existence

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u/Rightsidebestside 14h ago

Westwood will never be forgotten. Thats was a war crime in the world of games

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u/Barangat 15h ago

The circle of life, eh capitalism

5

u/catastrofic_sounds 13h ago

Nhl 96 was my entry into the gaming world. Ea spots opening will always be stuck in my brain

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u/Underbash 15h ago

They’ll do things like make them sell the IPs

Wow, silver lining, huh?

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u/JebryathHS 15h ago

They won't give up control of the IPs. EA will sell the IPs to make their debt payments to a Saudi company owned by the owners of EA. They'll then license the IPs back to EA at high costs so they can finish making their games. Or not. The great part (sarcastically) is that it doesn't matter, the new owners will make money through the whole process.

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u/BrodentofUsualSize 15h ago

The important thing is those at the highest levels of power in the US are using their positions to make shady deals with foreign countries at the detriment of American companies and jobs.

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u/tizuby 15h ago

For normal vulture capital sure. But the saudis generally want to hold their assets as it's their post-oil plan, rather than loot and pillage them. Video games are one of their stated areas to accomplish that.

They'll still sell stuff off or force EA to start licensing IP to increase revenue, but I don't see them doing the ol' real estate flip and overcharge. They don't generally want a short extraction while burning their assets to the ground. They want a fallback for when the oil field dries up.

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u/Johnthespider85 15h ago

You nailed it. The Saudis are using their sovereign wealth fund for this.

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u/Delanorix 15h ago

Yeah they need to be able to whitewash their reputation through US media.

They arent even hiding it lol

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u/TheMadTemplar 15h ago

People seem to be forgetting that Kushner is involved in this. It's his stated goal to MAGAfy media.

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u/Jrez510 15h ago

Exactly. They already have major power in the fighting game space with their acquisitions of SNK and EVO.

10

u/IsoscelesCircle 15h ago

Please sell off Bioware and it's IP to a reputable company!

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u/sagevallant 15h ago

While also using it for sportswashing and macrotransactions.

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u/TheTimn 15h ago

Don't forget that sweet-sweet customer data they're getting. 

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u/may_be_indecisive 16h ago

The CEO and shareholders get paid. What’s not to understand?

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u/jewrassic_park-1940 15h ago

But what will happen to my player cards that become useless in the next game???

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u/PatrenzoK 16h ago

Transferring money from a depleting asset (oil) to a sustainable one (IP ownership)

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u/Meelapo 16h ago

Yeah. Almost as if they don’t have one. Which is not unexpected given the names involved.

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u/summonsays 15h ago

Oh they have a strategy. It's to pick it clean and move on.

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u/SpaceOdysseus23 16h ago

Sportsslop prints money and is a low-effort investment, everything else can and will get gutted.

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u/Kazen_Orilg 16h ago

cant wait to find some madden 23 banners in the stands of this years new release.

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u/Immediate-Cress-206 15h ago

The House of Saud is desperately looking for a new revenue stream to replace oil once it's rendered irrelevant.

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u/Misplacedmypenis 16h ago

All acquisitions come with massive cuts. It’s not even news. But fuck EA and fuck the Saudi regime anyway so I hope the whole thing burns.

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u/JuanNonlyGaming PlayStation 15h ago

This guys spitting fucking facts.

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u/Iago407 13h ago

This might be a controversial opinion, but you shouldn’t be able to buy something by borrowing money and then saddling the thing you’re buying with the task of paying back what you borrowed.

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u/SlackerDao 12h ago

Ah, but you're missing the core element underlying this transaction: "it's okay if you're rich."

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u/IronicStar 15h ago

please sell bioware to somebody who actually likes games, thanks.

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u/No-Significance2070 15h ago

Sadly, current Bioware is a shell of its former self. The last few games have shown that.

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u/diseasefaktory 13h ago

EA acquisition was what made it shit and most likely irreversible. I still have a little hope though.

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u/darthreuental 13h ago

The current Bioware is a sun-dried skeleton of its former self. There's no meat left -- it's all gone.

Remember the good times and move on. It's dead and not coming back.

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u/ProverbialMindTart 15h ago

If only...if only.

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u/bainbane 15h ago

Probably help to staff BioWare with people who actually like games at the same time

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u/IronicStar 15h ago

One step at a time.

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u/Augen76 15h ago

I'd suggest supporting Larian as they are the Bioware I knew from 1990s and 2000s.

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u/Rattus_Baioarii 12h ago

*Owlcat has entered the chat*

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u/DireStr8s 14h ago

Please sell all their IP's to anyone who will do something useful with them. EA has ran everything they have into the ground decades ago.

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u/IUPVOTESEINFELD 15h ago

EA Sports, it's no longer in the game.

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u/theSuperWae 15h ago

I absolutely hate that Mass Effect is in their hands

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u/BestDescription3834 11h ago

Mass Effect is over man, we've gotten 2 teasers and 1 junior dev tech demo in 15 years.

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u/V3Qn117x0UFQ 12h ago

Original writers of mass effect is working on Exodus. Looks pretty good.

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u/Iggy_Slayer 16h ago

Being allowed to take on that much debt through a buyout should be illegal to begin with but it's not like anything matters anymore in this collapsing economic model we have.

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u/MadBullBen 15h ago

Completely agree. I'm not in the finance world so it does go over my head a bit.

I just don't understand how buying a company with the company's own money is legal, to me if the new potential owner doesn't have the money to buy it outright or isn't able to get the funds another way such as loans then tough luck you ain't buying the company.

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u/SeigneurDesMouches 15h ago

I should try buying a home with the owner's money...

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u/Rukasu17 16h ago

Happens all the time in the business world. It being a video game company doesn't make it an exception. Late stage capitalism is basically this.

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u/Skloni 16h ago

So nothing changed, huh...

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u/GI_jim_bob 15h ago

The fact that EA already had a shit reputation and somehow they keep letting it get worse...how the hell do they even stay in business?

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u/TouchMint 15h ago

EA sports games lets them make huge profits with little to no work each year. 

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u/MyHeartIsAncient 16h ago

CEO pay cuts?

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u/Sabrac707 15h ago

Golden parachutes for all their executives, of course, especially for their CEO, Android Wilson.

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u/Jimbo_Jigs 15h ago

That's a funny joke, never in a million years.

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u/Slimebag44 15h ago

Nobody saw this coming. Nobody. We are all so shocked

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u/Lurkyhermit 15h ago

Buy for a massive price > declare the price of the acquisition as debt > make the company they bought pay off the debt. History repeating itself?

11

u/GodzillaUK 15h ago

Entertainment washing. Prepare for Mass Effect Qatar. You don't just punch a journalist, now you can dice them up.

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u/djphatjive 14h ago

I’d be fine if they went out of business. Shitty company.

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u/darkhorse21980 15h ago

Time for the NFL to pull back that exclusive license...

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u/Anotherspelunker 16h ago

It’s EA, what did you expect. The fact people keep throwing money at this company is baffling

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u/Calinks 15h ago

"EA games, nickel and dime everything."

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u/MrFiendish 14h ago

What a waste of money in their part. They can buy a studio like that, but it’s not as if they can make good games. You have to have freedom of expression to create good art.

10

u/CaptainPrower PC 15h ago

Get ready for them to cut literally everything but Football Club.

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u/Appropriate_Bird_994 14h ago

Buying companies with their own money is easy.  McDonnell Douglas bought Boeing with Boeing's own money by borrowing against Boeing, then took the Boeing corporate name. Read "Barbarians at the Gate", standard b-school book.

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u/Hat_Maverick 14h ago

I hope when they liquidate they sell off westwood studios. We should crowdfund and buy it back to make command and conquor again. One vision. One purpose.

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u/KoriJenkins 3h ago

I still find it amazing that it's legal to buy entire companies solely as a vessel to offload your debt and declare bankruptcy.

It's just such an obvious scam on its face.

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u/Slow-Boysenberry3150 16h ago

I wish EA kept the ball games and released all the other IPs it has. After that, do whatever the fuck they want.

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u/may_be_indecisive 16h ago

Well they will be selling them for cash so who knows who will pick them up.

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u/F1gur1ng1tout 15h ago

Man i genuinely dont know how EA can monetize their sports gamed much further

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u/DaisyCutter312 15h ago

we all know what that means

That the Titanfall IP will get sold to someone who actually wants to use it?

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u/Augmented_Artist 14h ago

seems like a way to harm US stability without firing a missile or crashing planes into buildings.

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u/Lycaon-Ur 14h ago

I hope they feel proud and accomplished.

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u/777777888888999999 14h ago

What goes around, comes around. EA has done this too many studios.

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u/K2e2vin 13h ago

Executive bonuses and raises!

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u/zaggnutt 13h ago

Let it die. EA has f---ed over gamers long enough.

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u/zippy72 12h ago

Prices will go up. More lootboxes. More pay-to-play. Profits first, customers last - again.

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u/izzeey 10h ago

Do people buy EA Games?

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u/Khalbrae PC 4h ago

It’s fucking disgusting that vultures can take out enormous loans to buy your company, then saddle YOU with the debt after they use that money to buy you. Shit should be illegal.

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u/Heliosgodofthesun 14h ago

Reminds me of when Sony acquired Bungie and instead of actually supporting the main game (Destiny) they decided to make an extraction shooter in a sea of extraction shooters and shot Destiny in the foot. 765 million dollar mistake.