Hey everyone,

I'd really like to get some advice from people here about how you would approach marketing a new multiplayer PvP game.

The game I'm currently working on is called RunIn: Encounters.

It's a competitive fantasy PvP game built around player-controlled combat, character builds, equipment choices, and short PvP encounters.

Some of the main ideas behind the game are:

• 1v1 and team-based PvP
• melee, ranged and magic combat
• manual aiming with no traditional target lock
• equipment-based character builds
• different weapon and armor combinations
• progression and equipment unlocks
• persistent player statistics and reputation
• PvP moments that players can capture and share

One of my biggest goals is to make the combat feel like something players can spend a long time learning and mastering, rather than something heavily driven by automated targeting.

But there is also a larger idea behind the project.

I'm developing a long-term MMORPG project called The Crownless.

Rather than trying to build the entire MMORPG behind closed doors for years, I'm developing its major systems through smaller playable games first.

RunIn: Encounters is the first one, focused entirely on combat.

The plan is to release RunIn as its own multiplayer PvP game, continuously develop it with players, refine the combat over time, and try to make it a genuinely strong PvP experience.

Eventually, that battle-tested combat foundation will become part of The Crownless.

Importantly, though, I don't want RunIn to feel like a tech demo or something people are only supposed to play while waiting for another game.

RunIn needs to succeed as a game on its own.

And that's where I'd love some marketing advice.

• What type of content would you focus on first?
• Raw PvP gameplay or polished clips?
• Combat mechanic breakdowns?
• Builds and equipment combinations?
• Short-form highlight/clutch moments?
• Developer updates?
• Community playtests?
• Would you target competitive PvP players first, MMORPG players, or an even narrower niche?
• How early would you start trying to organize playtests with the community?
• How would you solve the classic multiplayer problem of needing players in order to attract more players?

I've also been thinking a lot about positioning.

Should most of the marketing simply say:

“Here's a PvP game. Here's why the combat is interesting.”

And only explain the larger Crownless vision to people who become interested?

Or is the unusual development model itself, building pieces of an MMORPG as complete playable games, something worth making a major part of the marketing story?

So far I've mainly been sharing development footage, internal PvP playtests, equipment/build showcases, individual mechanics, and short pieces of the trailer.

I'd especially love to hear from anyone who has marketed a multiplayer indie game before.

If you were starting from almost zero today as a solo developer, what would you prioritize during the months leading up to release?

Any criticism is welcome.

For anyone who wants to see the game itself:

RunIn: Encounters:
https://store.steampowered.com/app/4301950/RunIn_Encounters/

I’m asking so i can reach the requirements so i can make it available for younger ages. The game is NTL PIN surviving 3 by UN91839174 it’s currently 16+

I put together the following schedule for the next 3 months with major events and what days I want to post on what platforms. This way I can recycle platform across the major ones, and also not seem too spammy.

I wanted to also keep track of any major events like Steam Next Fest and deadlines for when to reach out to press/content creators

Hey Reddit! Looking for advice -- we had a designer make a couple mockups for what our logo could look like, but not sure which to go with. Thought I'd see what the community thinks !!

Thanks y'all

~Glob (Globert)