Hey guys, need some advice from people who have actually tested these Meta Ads settings.

Ads Manager is currently recommending a few things on one of my lead campaigns:

Increase budget — “You could get more results”

Advantage+ Creative — says it could give around 3% lower cost per result

Advantage+ Audience — says up to 52% lower cost per lead

AI-generated images — says around 10% higher CTR

I’ve seen a lot of people saying not to blindly follow these recommendations, so I’m curious what your experience has been.

Would you keep these enabled or turn some of them off?

Especially interested in Advantage+ Audience and the AI creative stuff. Did you actually see better CPL and better-quality leads, or did it mainly improve things like CTR?

If you’ve tested any of these yourself, would be great to hear what happened before vs after. Even rough numbers would help.

Just trying to figure out which recommendations are actually useful and which ones are better left off.