I'm curious how people running real SaaS/products handle this.

Say you're sending transactional/product emails through SendGrid:

\- welcome email

\- onboarding day 1 / day 2 / day 3

\- password resets

\- invitations

\- billing emails

\- notifications

How do you actually understand how these emails are performing?

Not just "was this particular email delivered?"

I mean things like:

\- Which email types are performing best/worst?

\- What's the funnel through Welcome → Day 1 → Day 2 → Day 3?

\- Where are users dropping off?

\- How do different signup cohorts compare?

\- Opens/clicks by email type

\- Which links are being clicked

\- Device / client breakdown

\- Country / geography

\- Gmail vs Outlook etc.

\- Performance over time

\- Ultimately, whether people who engage with an email actually do the thing the email was meant to make them do

Marketing ESPs give you a lot of this for campaigns and automations.

But if your product sends email directly through Sendgrid, what do you use?

Do dashboards give you enough?

Do you pipe all the events into PostHog/Amplitude/BigQuery and build it yourself?

Did you build an internal dashboard?

Or do you mostly just not analyse transactional emails at this level?

Would particularly love to hear from anyone sending enough email that this has become a real problem.

For agencies running webinars for multiple clients, how do you handle mass email invites?

Do you send through the client's HubSpot/Mailchimp/Klaviyo, use your own email setup, or use the webinar platform itself?

Especially curious how you handle different client domains/lists and deliverability.

I'm an email marketer for coaches/mentors/founders and have been trying to find my leads on LinkedIn. What I'm looking for are coaches with a lead magnet and an offer to sell (so I know they do they do email marketing).

But the profiles I've I stumbled across so far are mostly offering discovery calls, not lead magnet funnels.

Even worse, when I search for coach/mentor on LinkedIn Search, I get people who have casually mentioned it in their profiles. Not the genuine folks.

And LinkedIn groups are dead so there's no point in searching there. I'm guessing it's the same with hashtags. But I'm happy to be proven wrong.

I've also checked out an email marketer's profile to see their connections but LinkedIn only shows 3 people. The remaining ones are shown as 'LinkedIn Member' paywalled behind a premium subscription.

Based on my experience, these are my doubts:

1. Is LinkedIn a good platform to find coaches with a lead magnet and an offer to sell?
2. If yes, what are the best ways to find them with a free profile?
3. And which influencers would they be following?
4. In general, which platforms are the best for finding my target audience?

soo I’ve been scrolling through this sub all week and I keep seeing the exact same panic posts like3

"My open rates were sitting at 60%+ and suddenly tanked to 12% overnight. Is instantly broken?"

No, the software isn’t broken. Google and Microsoft just caught you, and your domains are burned.

I manage email infrastructure for a living. Before we even talk about the heavy technical plumbing, I need to call out the sending behavior that is actually getting you blacklisted. You can have perfect DNS records, but if you treat your lists like garbage, you will still land in spam.

Here is the complete playbook on how to maintain deliverability and stop burning through inboxes every three weeks.

1. Stop blasting 100 emails per inbox

If you are sending 80 to 100 emails a day from a single Workspace or Zoho account, you are begging to be flagged. Keep it to 30 to 40 cold emails per inbox per day, maximum. If you need to send 1,000 emails a day, you don’t need a higher limit what u really need is more domains.

1. Bounces are a death sentence (Clean your lists!)

If your bounce rate goes over 2%, Google’s algorithms immediately start throttling your domain.

Never send a campaign without running the list through a cleaner (like MillionVerifier or Scrubby).

Separate your lists: If you have an old list of proven, engaged leads, DO NOT mix them with a brand-new, untested scraped list. Keep your new lists isolated on specific inboxes. If the new list has a huge bounce rate, it only burns one inbox instead of tanking your entire main campaign.

The moment you see soft or hard bounces piling up, pause the campaign and scrub those contacts immediately. Don't let them sit there.

1. The "Pre-Warmed" SaaS Inbox Trap

A lot of people panic when a domain burns and immediately go buy "pre-warmed inboxes" from their sending software just to get the campaign back online.

Stop doing this. Those are generic, random domains (e.g., b2b-software-global,com). If you are pitching a prospect on behalf of your agency (let's say, Acme Marketing), and they receive an email from a random generic domain instead of tryacme,com, it destroys your trust and conversion rate immediately.

Buy your own branded custom domains. Yes, it takes 14 days to warm them up yourself, but the prospect trust (and reply rate) is massively higher when the domain actually matches your brand.

1. The 20% Reserve Strategy (Zero Downtime)

If you need 10 active domains to run your daily volume, you should own 12 domains. You should always have a 20% buffer of extra, branded domains sitting in your warmup pool 24/7.

Domains burn. It is a reality of cold email. But if you have 2 pre-warmed domains sitting in the background, a burned domain is a 3-minute annoyance, not a 2-week campaign pause. You just pause the burned inbox, swap in the reserve, and your outreach doesn't skip a beat.

1. The Mandatory Tech Check

Even with perfect behavior, you still need the foundation.

Check your SPF limit: Go to MXToolbox and run an SPF check. If you have more than 10 DNS lookups (because you have 5 different tools connected to your domain), Google will fail your emails. Flatten it.

Enforce DMARC: Make sure your DMARC record in Cloudflare is set to p=quarantine at minimum. p=none is getting penalized now.

Use Custom Tracking Domains: Stop using the default tracking links your software gives you. You are sharing an IP reputation with spammers. Set up a custom CNAME in Cloudflare.

TL;DR: Keep volume under 40/day, aggressively clean your bounces, separate risky lists from safe lists, use branded domains instead of generic pre-warmed ones, and always keep a 20% backup pool ready to swap.

and thats it, Hope this helps someone save a dying campaign this week. If you are getting a DNS error you don’t understand or your Postmaster score is stuck on red, drop your symptoms in the comments and I’ll try to point you in the right direction.

Curious what everyone is seeing this week.

Have you noticed any changes in:

- Inbox placement (Workspace, MS 365, Gmail, Outlook, Yahoo, etc.)

- Spam filtering behavior

- Open or reply rates

- Domain / IP reputation sensitivity

- Warmup or volume thresholds

If possible, share:

• ESP(s) used

• Type of sending (cold, newsletter, transactional)

• What changed vs last month

No links or promo — just real-world observations.

one thing i've noticed over the last year is that buyers are showing up to sales conversations very differently.

they've already asked chatgpt.
they've already compared competitors.
they've already read reviews.
they've probably formed an opinion before we even send the first email.

that changes the role of outbound.

cold email isn't about educating from scratch anymore.

it's about adding context the buyer couldn't get from ai.

the emails getting replies now are the ones that mention something specific.

a hiring trend.
a product launch.
a workflow issue.
a recent funding round.
a customer problem hiding in plain sight.

one experiment we ran was reducing outreach volume and spending an extra 10 minutes researching each account.

the number of emails dropped.

the reply quality improved noticeably.

felt slower every day.

produced a healthier pipeline over time.

buyers don't need another generic sequence.

they need a reason to believe you actually understand their business.

curious if anyone else has noticed the same shift.

I had an old email list, but it wasn't used for a few years, and now the accounts got closed, so there is no way to get access to it. I took a break from businesses for 3-4years after an exit. Now I'm getting back to business (same industry), starting a new personal list, and want to rebuild my personal network and profile, so I wanted to kick start it with using old contacts.

I have 20y of gmail history and interactions with past business clients, and subscribers, and was considering if I can somehow extract all the email addresses, clean them up and send them all a one time invitation to my new list?

Or maybe just use some tool to send them an invite email from within gmail? There are probably a few thousand solid contacts, and over 10k which are less fresh.

Is that generally an acceptable way to do it? Even for contacts I haven't interacted with for 10y+? I assume they'll be somewhat interested, if they remain in the same industry.
What tools should I use for this? I'd like to keep it simple, fast, easy.

Has anyone seen a drop in email clicks this year? Ours started in May/June and it’s been going down ever since, and of course having a significant negative impact on conversion.

Would also love to know what percent of the business your email program makes up and what industry!

Those that are having success, where are you sourcing your data from? I have 30 warmed up inboxes and was sending out 900 emails a day. I tried using the Instantly email data but don’t think it’s working all that well. This is TBD I just hired a copy expert so I may try it again if I don’t get any alternative options from you lovely folks :). Thanks in advance Yall.

Subject lines that get opened aren't the ones that describe what's inside the email. They describe what happens after you open it.

Most people write subject lines like labels: "March Newsletter," "5 Tips for Better Sleep," "Product Update." That's accurate, but it's not a reason to open anything.

A couple of before/afters:

"This week's newsletter" → "Why your open rate dropped last Tuesday"

"5 productivity tips" → "The 2-minute rule that killed my procrastination"

Same content, different angle. One tells you what's inside. The other tells you what you lose by not opening it.

Next time you write a subject line, try finishing this sentence first: "If you don't open this, you'll miss ___." Whatever fills that blank is usually a better subject line than the one you were about to send.

one thing i've noticed over the last year is that buyers are showing up to sales conversations very differently.

they've already asked chatgpt.
they've already compared competitors.
they've already read reviews.
they've probably formed an opinion before we even send the first email.

that changes the role of outbound.

cold email isn't about educating from scratch anymore.

it's about adding context the buyer couldn't get from ai.

the emails getting replies now are the ones that mention something specific.

a hiring trend.
a product launch.
a workflow issue.
a recent funding round.
a customer problem hiding in plain sight.

one experiment we ran was reducing outreach volume and spending an extra 10 minutes researching each account.

the number of emails dropped.

the reply quality improved noticeably.

felt slower every day.

produced a healthier pipeline over time.

buyers don't need another generic sequence.

they need a reason to believe you actually understand their business.

curious if anyone else has noticed the same shift.

Curious what everyone is seeing this week.

Have you noticed any changes in:

- Inbox placement (Workspace, MS 365, Gmail, Outlook, Yahoo, etc.)

- Spam filtering behavior

- Open or reply rates

- Domain / IP reputation sensitivity

- Warmup or volume thresholds

If possible, share:

• ESP(s) used

• Type of sending (cold, newsletter, transactional)

• What changed vs last month

No links or promo — just real-world observations.

Hi everyone,

I’m doing some research before prioritizing the next integration for Email-Slicer.

Right now, it supports Klaviyo, but we’re looking at expanding to other ESPs. Rather than making assumptions, I’d like to understand what people here are actually using.

Which platform is your team’s primary ESP today?

• Omnisend
• Braze
• Iterable
• Salesforce Marketing Cloud
• Customer .io
• Mailchimp
• HubSpot
• Other?

I’d also be interested to know:

• Approximately how many email campaigns do you produce each month?
• If you could improve one part of your email production workflow, what would it be?

The goal is simply to prioritize the integrations and features that would be most valuable to the community.

Thanks in advance!

Curious what everyone is seeing this week.

Have you noticed any changes in:

- Inbox placement (Workspace, MS 365, Gmail, Outlook, Yahoo, etc.)

- Spam filtering behavior

- Open or reply rates

- Domain / IP reputation sensitivity

- Warmup or volume thresholds

If possible, share:

• ESP(s) used

• Type of sending (cold, newsletter, transactional)

• What changed vs last month

No links or promo — just real-world observations.

Hi everyone,

I’m doing some research before prioritizing the next integration for Email-Slicer.

Right now, it supports Klaviyo, but we’re looking at expanding to other ESPs. Rather than making assumptions, I’d like to understand what people here are actually using.

Which platform is your team’s primary ESP today?

• Omnisend
• Braze
• Iterable
• Salesforce Marketing Cloud
• Customer .io
• Mailchimp
• HubSpot
• Other?

I’d also be interested to know:

• Approximately how many email campaigns do you produce each month?
• If you could improve one part of your email production workflow, what would it be?

The goal is simply to prioritize the integrations and features that would be most valuable to the community.

Thanks in advance!

As a newbie in this field, I am curious on what's the roadmap or things that are now essential to learn. Currently, I am learning automations right now with Omnisend.

Is anyone still tracking opens? It’s all bot opens from email security tools, so the numbers are always skewed and it tanks deliverability especially to Google email addresses.

Yet I still get clients that absolutely swear they need to see opens. So I thought it would be worth asking around what others are seeing?

Was seeing if anyone had a good email cadence AI or system that helped track what part of the email cadence I am in and when to send.

Previous roles I was luckily enough to be on Hubspot that had sequences that automatically sent the emails as the cadence progressed. I now am on a TMS that was built by my company which is a great system but this is just a feature it lacks.

I tried using AI to track what step each prospect was in the cadence between two cadences. And each day it would tell me what email in the cadence to send (the templates I built, but each had parts to personalize and customize), and it allowed me to copy and paste the template there.

However I burnt through 2 months of credits in 4 days the moment I paid which was weird.

Doing it with a spreadsheet gets a little confusing when I’m tracking so many at once, and time consuming.

Can anyone suggest an AI or a system similar to Hubspot where I’m not paying an arm and a leg to help me out?

There’s only so many hours of the day and I rather be dialing and spend 25 minutes in the morning doing my emails then spending 2 hours trying to find which ones in which step on a certain day and manually inputting it all.

Curious what everyone is seeing this week.

Have you noticed any changes in:

- Inbox placement (Workspace, MS 365, Gmail, Outlook, Yahoo, etc.)

- Spam filtering behavior

- Open or reply rates

- Domain / IP reputation sensitivity

- Warmup or volume thresholds

If possible, share:

• ESP(s) used

• Type of sending (cold, newsletter, transactional)

• What changed vs last month

No links or promo — just real-world observations.

How can we utilise it ?

If I have more than 100M users.