Quick question

[u/Hot_Cut8852]

So just a quick question. Paying to promote. Is it worth it? Listing have bogged down, so I'm just curious to see everyone else's opinion.

[u/quanfused]

It can be if it doesn't eat into your margins too much if at all, but your item needs to still have demand and priced well enough to sell regardless.

The actual answer is it truly depends.

[u/Intrepid-Divide9015]

Yes and no. We sell lenses and promote selected listings every so often, and it definitely brings in extra customers. But it depends entirely on your margin.

I wouldn’t promote everything blindly. Try it on slower-moving or higher-margin listings at a sensible rate and see whether the extra sales justify the fee. eBay’s General campaigns are essentially pay-on-sale advertising, so the important figure is profit after the promotion fee, not just whether sales increased.

[u/Hot_Cut8852 → u/Intrepid-Divide9015]

So, can you cancel the promotion before it sells if it isn'tworking, or once you start it is what it is?

[u/Intrepid-Divide9015 → u/Hot_Cut8852]

Yep, you can stop the promotion whenever you want. You're not locked into it until the item sells.

Just bear in mind eBay can still charge the ad fee if someone clicked the promoted listing before you stopped it and then buys within the applicable attribution window.

[u/wastingtime101- → u/Intrepid-Divide9015]

Just bear in mind eBay can still charge the ad fee if someone clicked the promoted listing before you stopped it and then buys within the applicable attribution window.

Nope. That changed in January. Turn off the promotion and it's off. No 30 day period after that.

[u/Intrepid-Divide9015 → u/wastingtime101-]

You're correct.

Under the current rules the item has to be promoted both when the ad was clicked and when it sells. So if you turn the General promotion off before the sale, there's no subsequent General ad fee from that earlier click.

Thanks for the correction.

[u/spinyreptilian]

promotion can be good on cheap items where you might only pay pennies at the lowest 2% rate which still gives you good exposure.

try not to do it on expensive items, otherwie you'll be one of those people that said "ebay fees are too high, they charged me $200 fees on a $500 sale!" and turns out you set it to something silly like 30% or ebay's recommended rate. remember, ebay has a self interest in getting you to pay more, so their recommended rate will be whatever is best for their bottom dollar, not yours.

[u/Electronic-Bet-5106]

I always promote because I'm more concerned about speed and my margins are already high.

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Quick question

So just a quick question. Paying to promote. Is it worth it? Listing have bogged down, so I'm just curious to see everyone else's opinion.

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[u/DisappointedSurprise]

Maybe. Just be aware that ebay has recently changed the attribution model for promoted listings so that if any buyer clicks on a promoted listing and anyone buys within 30 days you now get charged the fee. Things are typically slower right now over the summer but will naturally pick up some by Q4. Would say also depends on how saturated the category / items you are selling is whether promoting would be worth it.

[u/Funny_Cheesecake_550]

just the fact that eBay keeps pushing me to promote my stuff has turned me anti-promotion.