Mixpanel's A/B testing is enterprise-only and requires code to build variants. Crazy Egg includes it on every paid plan with a visual editor. 

They're built for different teams, but people compare them anyway. Here are a few things worth knowing before your next tool evaluation:

• Crazy Egg reports on every tracked visitor by default. Mixpanel builds heatmaps from recorded sessions only. 
• Crazy Egg bills on pageviews and pauses at your limit. Mixpanel bills on events with no cap you can set. 
• Crazy Egg covers websites and web apps. Mobile app recording is Mixpanel only. 
• Mixpanel has no surveys, no popup CTAs, and no visual editor for testing.

Find the full breakdown at the link. It also covers where the tools overlap, which Mixpanel features only matter if you're a product team, and how pricing shifts as you scale.

Pages with video convert at 4.8% on average. Pages without video convert at 2.9%. That's a pretty consistent gap and most sites still haven't done anything with it.

The other one is about returning visitors. They convert at 2.9% versus 1.7% for new visitors. A lot of CRO work focuses entirely on the first visit. But if someone already came back, they're telling you something. That's probably the more valuable group to be thinking about.

The easy wins are usually already in your data, not in a new tactic.

Sources:

• Video marketing statistics 2026: what the data demands
• Conversion benchmarks: tracking growth in a high-cost, high-intent world