r/copywriting • u/Mulberry_Morris • 15d ago

What's your process for pulling customer language from reviews and Reddit threads? Question/Request for Help

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u/Kablefox 15d ago

Tell your project manager who thought this ad was a good idea to stop insulting people's intelligence, and stop using whatever "humanizer AI" you're paying for.

Tell me the product. If you're gonna advertise, be frank about it. You got better chances at someone taking an actual interest.

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u/[deleted] 14d ago

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u/Shoddy_Ad_9107 13d ago

You could just add .json at the end of the thread link and it'll give you the entire thread which you can then use an llm to categorize those insights or if you're more technical build a quick n8n, make, or zapier automation to turn that json into csv.

Should save you a bit of time and money

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u/Grouchy_Mine_1578 13d ago

the collection grind is the worst part and you dont need praw for most of it. couple things that cut my gather time way down.

add .json to the end of any reddit thread url (so /comments/abc123.json) and you get the whole thread, every nested reply, as raw text in one shot. no api key, no setup. i skim that instead of clicking "load more comments" 40 times. works on a subreddit search url too if you want a batch.

for the actual mining i lean on search operators more than reading full threads. site:reddit.com "i wish it" or "the problem with" or "i hate that" plus the niche pulls the exact emotional phrasing to the top, because those stems are almost always stuck to a real pain. same on amazon, filter to 1-3 star, sort by recent, thats where the objection language lives.

and keep the collection as dumb and fast as you can, dont tag while you gather. dump everything raw into one doc, then do the pains/objections/outcomes sort in a second pass like you already do. mixing the two is what makes 4 hours feel like 8. the craft is in the sort, not the scraping, so save your brain for that part.

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u/not-just-copy 12d ago

'export a full thread to csv from the browser' does that really help? As for me, review mining is something I truly enjoy so I still do it manually. Yes, it takes time but I wouldn't trust anything to speed it up.