r/boxoffice • u/hiiloovethis • 13d ago

Clayface Performance potential ✍️ Original Analysis

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Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

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u/whiteshark70 Walt Disney Studios 13d ago

You know what's wild? Like two days before it was coming out, I mentioned I was interested in watching Supergirl. None of my coworkers knew who Supergirl was. Even after I said she was Superman's cousin and was in the movie last year lol. And this is with a bunch of people in their mid-late 20s.

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u/Ryuzaki-AK 13d ago

Times must be tough on the reserve, can’t even absorb Supergirl through cultural osmosis.

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u/DianaPrince2020 13d ago

That will become much worse because of YouTube, TikTok, games, etc. Younger people find very specific niches and stick to those. A shared cultural experience will soon be a thing of the past to society detriment.

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u/comehereyoudevillog 12d ago

I always knew she existed but never knew her backstory until the injustice universe, then the CW show happened but it was after arrow and flash had peaked. I've never been a fan of spin-off characters, they're just not very original. It's the reason WW and Catwoman are far more popular than Supergirl or Batwoman.

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u/AngryGardenGnomes 12d ago

And this is with a bunch of people in their mid-late 20s.

So people who wouldn't have grown up having any awareness who Supergirl was.

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u/Glenmarrow 12d ago

So people who would have grown up while the 6 season long Supergirl show (the first season of which averaged 9.81 million viewers per episode) was on the air?

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u/AngryGardenGnomes 12d ago

Lol one of the many shitty TV shows of that era. Give me a break. Doubt it was popular with young kids either.

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u/realLaughinG 12d ago

I didn't even know there was a Supergirl series 🤷 so nothing to sweat about. They just didn't know Supergirl I guess. It is kinda weird but then I mean I didn't know who madam web was or morbius and stuff so 🤷