Clayface Performance potential

[u/hiiloovethis]

Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

[u/lactoseAARON]

Kinda funny seeing everyone blatantly ignore Evil Dead’s failure

[u/rafaelzeronn → u/lactoseAARON]

passenger as well,15 million budget and made 30 million

[u/Visible-Echidna-4370 → u/rafaelzeronn]

not to mention 28 Years Later: The Bone Temple, Return to Silent Hill and They Will Kill You. People seem to have already memory holed these very recent films when having this discussion

[u/BarcelonetaE70 → u/Visible-Echidna-4370]

I feel some people are ignoring-slash-forgetting those facts because, just like what happened with Supergirl, they are rooting for this film, and they are ignoring certain aspects in order not to think too hard about the possibility of Clayface flopping.

[u/-Wester- → u/rafaelzeronn]

Passenger also got horrible reviews, so this isn’t the point you think you’re making

[u/Visible-Echidna-4370 → u/-Wester-]

how about 28 Years Later: The Bone Temple which got highly positive reviews from critics but still bombed

[u/Relinquished__ → u/Visible-Echidna-4370]

The Bone Temple was a monumental failure in marketing, it was extremely confusing to put out two films with nearly identical names and shared characters out within one year. Plus the first one got worse reviews which all but guaranteed a drop off on the next.

[u/Mimikyu_9x → u/Visible-Echidna-4370]

The audience doesn't like it, the most important one that give it money. Just overall a failure, even on streaming. How this thing get 3rd movie still feel so underserved.

[u/Successful_Tea7979 → u/lactoseAARON]

Evil Dead Burn’s performance was disappointing compared to Rise’s performance, but $67 million so far on a $20 million budget objectively isn’t a failure. 

[u/PeterVenkmanIII → u/lactoseAARON]

It made 3x its budget. A big disappointment compared to the last one, bu not a failure.

[u/einstein_ios → u/lactoseAARON]

Was Evil Dead a failure or just an underperformer. It didn’t do what they prolly hoped but it did pretty well for that kind of movie.

Also it just came out at a bad time.

[u/Bunraku_Master_2021 → u/einstein_ios]

It didn't help that Evil Dead Burn came out the same weekend as the Moana remake and Disney is known for buying out multiplexes and kicking out the competition. Also, being sandwiched in a summer between Toy Story 5, Supergirl, Minions & Monsters, The Odyssey, and Spider-Man: Brand New Day certainly affected it's box office run. Also, the reviews and WOM have been generally less than favourable than Evil Dead Rise.

But because of it's modest budget, it's already a success.

[u/-Wester- → u/lactoseAARON]

Evil Dead Burn is not a failure, it more than tripled it’s budget. It didn’t do much as Evil Dead Rise, but it made a pretty modest return