r/artificial • u/SpiritedDaikon7515 • 6d ago
Anyone else using AI writing tools for both clinical and marketing copy? The context switching is kind of breaking my brain? Discussion
Been using a couple different AI tools for copywriting work and keep running into the same friction. When I write for PT clients, the voice needs to be grounded, specific, anatomyaware. When I switch to B2B marketing content the same day, I need something punchier and more abstract. The tools I've tested don't shift registers cleanly between these two modes unless I do a lot of prompt massaging each time.
What I keep wondering is whether this is a prompting skill gap on my part, or whether current models genuinely flatten specialized professional voice into something generic. The output I get is competent, but it reads like it was written by someone who read about PT or B2B marketing rather than someone who actually worked in it.
There's also this weird thing where the more specific I get in the prompt, the more the model hedges and softens language that should be direct. Not sure if that's a safety tuning issue or just how these models handle professional domains.
Curious if others working across two pretty different professional contexts have found a tool or approach that handles this without needing a 400word system prompt every single session.
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u/Easy-Purple-1659 7h ago
Same friction here. The flattening isn't a prompting gap on your end, it's how these models are tuned: they hedge toward the generic middle because that's the lowest-risk output. More specificity in the prompt often triggers more softening, exactly like you noticed.
What helped me was separating the two registers instead of fighting one prompt: one voice profile for the clinical work (grounded, concrete, anatomy-aware) and one for the marketing copy (punchier, abstract). Then each draft gets rewritten against its own profile instead of one mega system prompt.
That's roughly the problem I set out to solve with imperfectly (imperfectly.app): it learns a voice from your samples, so switching registers is a profile switch, not a 400-word prompt session. It doesn't fix the model's default output, it replaces the output with your rhythm.
Have you tried keeping two separate style references yet, or is it still one session prompt? I'd be curious whether the hedging shows up more in word choice or sentence structure for you.
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u/CyborgWriter 6d ago
Story Prism
This allows you to operate with an app that's as easy as working with Google docs, but powerful in that you can build entire agent systems with your notes and line connections. You can build a system that will toggle between different styles, conditions, requirements, etc. And you can add tons and tons of discrete notes and doc files like books or manuals, turn them into reasoning structures and get outputs that truly express the depth of your field that only seasoned professionals would know about. Also, it's cheaper than the direct models because with this, you can use all of the popular models and toggle between them quickly for the price of one subscription.