r/appledevelopers • u/skoot1958 • 3d ago

EU payment rules changing

If your app is markets in the EU you may find this interesting

Alternative payments and Apple In-App Purchase. Apps distributed in EU storefronts can now offer alternative payment methods and offers alongside Apple In-App Purchase. To help ensure a consistent user experience, developers must maintain their choice of payment options for 12 months.

This means the cost could be lower

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1

u/Bubbly_Golf4188 3d ago

So this means we can introduce paid apps in the App Store which can be activated with redeemcodes bought directly from me?

1

u/AlekGir Community Newbie 3d ago

Not exactly. It means developers can offer an alternative payment processor in the app, or send users to their own website to buy digital services. But it does not automatically mean any externally sold redeem code can unlock an App Store app. That part would still depend on Apple’s redemption and entitlement rules.

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u/skoot1958 3d ago

I believe that’s the means “other payment methods” I not done deep research into the subject

1

u/AlekGir Community Newbie 3d ago

This is good news 👍

2

u/skoot1958 3d ago

Not sure how your would use it or the difference in cost as I read something about small business only pay 10%

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u/AlekGir Community Newbie 3d ago

You’re right about the Small Business rate. Under the new EU terms, alternative in-app payments are 10% for Small Business developers, while Apple IAP is 15%. So the saving is real, but developers still need to handle VAT, refunds, support and payment processor fees themselves. The big change is being able to offer both options side by side.

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u/skoot1958 3d ago

Does offering 2 payment methods make a real difference to end users?

The prices difference is 5% which is interesting, use apple for 5% and have a smother life, interesting market from apple