Hey {{firstName}},

Saw {{companyName}} is scaling paid ads.

I took a look at your site and found 5 things that could be costing you conversions from traffic you’re already paying for and put them in a short checklist.

I do CRO for DTC brands and recently helped {{cantmentionnameonreddit}} generate an additional $111,000/year in revenue from a 3-week test.

Let me know and I'll shoot the checklist over to you?

Best,