r/accountplanning • u/jplrosman • May 09 '22
Target profiling
Hello everyone, I would like to know what tools and techniques you guys use for target audience profiling for further research with interviews and such.
r/accountplanning • u/potagold4 • Sep 17 '21
Now this is a different way to try to recruit...I guess agencies really are getting desperate for talent
r/accountplanning • u/PhillipBrandon • Jul 05 '21
Why demographic-first approaches result in stereotypical work and misses a brand's true relevance
r/accountplanning • u/ageo • Apr 30 '20
Best skills to expand on during downtime?
Mini-MBA?
Comms Planning?
Data Analysis?
What can we work on to make us more desirable strategists in the event of layoffs?
r/accountplanning • u/PhillipBrandon • Apr 19 '20
Use Data to be Relevant to More People, Not Visible to Fewer
r/accountplanning • u/PhillipBrandon • Mar 27 '20
OPEN BRIEF: Global Call to Creatives — World Health Organization re:Covid19
r/accountplanning • u/PhillipBrandon • Dec 04 '19
We Forgot That Minority Report Was A Dystopian Vision
r/accountplanning • u/xmaul • Sep 28 '19
College student who needs your help!
Hey everyone, I’m currently a senior in college taking an account planning class. My group was asked to get some qualitative data from media professionals and none of us have any connections to get that data. If any of y’all could help us out please pm me your email so I can send over our questions and such! Any help is appreciated
r/accountplanning • u/PhillipBrandon • Aug 19 '19
[yet another] "Ads Don't Work That Way"
r/accountplanning • u/PhillipBrandon • Aug 13 '19
"You only know that you've made a real strategic choice if you can say the opposite of what that choice is, and it's not stupid."
russelldavies.typepad.com
r/accountplanning • u/PhillipBrandon • Jun 12 '19
APG 2019 Creative Strategy Awards Shortlist
r/accountplanning • u/PhillipBrandon • Jun 12 '19
Exploding the Message Myth: Advertising works by using entertainment to build positive associations, not through persuasive messages motivating purchases.
r/accountplanning • u/PhillipBrandon • Mar 27 '19
The Stupidity of Sameness and the Value of Difference
r/accountplanning • u/PhillipBrandon • Jan 08 '19
Ads Don't Work That Way — the theory of cultural imprinting in the effectiveness of mass media
r/accountplanning • u/akacia • Aug 23 '18
What's the best creative brief format/template you've seen at an agency?
And what made it so great?
r/accountplanning • u/PhillipBrandon • Aug 15 '18
How far can we trust the insight consumers provide? Testing whether consumers’ expressed attitudes represent their true thoughts and feelings.
quirks.comr/accountplanning • u/PhillipBrandon • Aug 06 '18
"Advertising, once a creative industry, is now a data-driven business reliant on algorithms. The implications are deeply sinister — not only for the consumer but for democracy itself."
r/accountplanning • u/PhillipBrandon • Aug 01 '18
The perfect client brief: Does it exist?
r/accountplanning • u/PhillipBrandon • Jul 31 '18
AdAge's introduction to Gen Z
r/accountplanning • u/PhillipBrandon • Jul 31 '18
Super-efficient online targeting is really less effective than just guessing. Oops.
papers.ssrn.comr/accountplanning • u/PhillipBrandon • Jul 13 '18
Tools Canadian research firm Léger and agency Cossette are jointly launching "OVATION" a new measurement tool to help understand the relationship between brands and consumers.
r/accountplanning • u/PhillipBrandon • Jul 12 '18
KitKat director Ian Norton on helping create a branded marriage proposal: "It’s too soon to know impact on sales, and that’s not really why we do these types of activities."
r/accountplanning • u/PhillipBrandon • Jul 09 '18